Andrea Kalli http://www.virtualassist.net

1. Favorite Wordpress SEO Plugins
By Andrea Kalli
The Virtual Team with Andrea Kalli
http://www.virtualassist.net

2. Topics Covered
• Review the top seven marketing plug-ins that
will ignite your online presence.
• Learn how to utilize key social media plug-ins
within your WP site.
• Explore the fundamental "SEO Best Practices"
for getting maximum visibility in the Search
Engines!
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

3. Marketing Plugins in Wordpress
• Search Engine Marketing – SEM
– it is the process of gaining traffic from or visibility on search engines.
The phrase is also sometimes shortened to “search marketing.”
– Gaining traffic through free SEO efforts
• Social Media Marketing
– refers to the process of gaining traffic or attention through social
media sites.
– You want visitors to do three things easily:
• Share your content with their social networks
• Share your content on bookmarking sites
• Connect with you on your social networks
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

4. Free Plugins
• Search Marketing plugins
– All-in-One SEO Pack
– SEO Friendly Image
– Broken Link Checker – demo on Colorado Garden Club site
– Simple Tags
• Social Media Marketing plugins
– Sharebar
– Sexy Bookmarks – demo an install
– Social Media Widget – demo on Your Websites in Wordpress site
<- in widgets area
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

5. All-in-One SEO Pack
• Set Home Page title, meta
description, and meta
keywords
• Configures canonical urls –
helps in eliminating duplicated
pages
• Configures auto-descriptions
• Set indexing options
• Provides individual page/post
excerpt customization
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

6. SEO Friendly Image
• Standardizes and
automates best
practices in image SEO.
• Even the smallest steps
in SEO practices should
be performed.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

7. Broken Link Checker
• Identifies broken
links in your website
and provides a quick
way to fix them
• Google frowns upon
websites that have
too many broken
links.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

8. Simple Tags
• Biggest bonus is that it provides the ability to add tags to
pages.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

9. Sharebar
• Keeps the sharing
buttons visible and in
sight on the side of the
content.
• Encourages more (and
easier) sharing of your
content.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

10. Sexy Bookmarks – demo an install
• Provides easy sharing of your content to
bookmarking sites, social network sites, and
via email.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

11. Social Media Widget
• Fabulous variety of
buttons to social
sites that you can
tap into and utilize
for connection
purposes.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

12. Some Alternative Plugins
• Wordpress SEO by Yoast
– http://yoast.com/wordpress/seo/
– I like the Robots meta configuration feature
• Paid SEO plugins and services to explore if you are not confident in
your on-page SEO skills, yet you want to advance your website in the
search engines:
– Scribe - http://scribeseo.com/
• Scribe analyzes your natural, reader-focused content, and tells you how to gently
tweak it to spoon feed search engines based on 15 SEO best practices.
• Monthly fee.
– SEOpressor - http://www.seopressor.com/
• Analyzes your content and provides a “score” and recommendations for better
optimization.
• One-time cost for plugin.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

13. On-Page Search Engine Optimization
Tips and Checklist
1. Create an optimized page for every service you offer, and use your keyword
phrases targeted for that specific service.
2. Follow this simple checklist when creating posts and pages on your site:
 Create a tightly focused title using your keyword phrase for that post/page.
 Use one or two categories for each post.
 Use up to 7 keyword phrase tags for every post.
 Make your first paragraph count by using your primary keyword phrase within it.
 Utilize lists, bolding, and section headers in your content. Ideally using keyword phrases into
the section headers.
 Sprinkle one or two of your keyword phrases throughout.
 Use your primary keyword phrase in the last paragraph.
 Include one or more optimized images in your content.
Andrea Kalli
Professional Support for Your Business Online http://www.virtualassist.net

14. Professional Support for
Your Business Online
“Taking Your Business to the Next Level”
The Virtual Team with Andrea Kalli
http://www.virtualassist.net

15. Professional Support for
Your Business Online
“Taking Your Business to the Next Level”
The Virtual Team with Andrea Kalli
http://www.virtualassist.net

16. Thank You!