Favorite Wordpress SEO Plugins

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Andrea Kalli http://www.virtualassist.net

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Favorite Wordpress SEO Plugins

  1. 1. Favorite Wordpress SEO Plugins By Andrea Kalli The Virtual Team with Andrea Kalli http://www.virtualassist.net
  2. 2. Topics Covered• Review the top seven marketing plug-ins that will ignite your online presence.• Learn how to utilize key social media plug-ins within your WP site.• Explore the fundamental "SEO Best Practices" for getting maximum visibility in the Search Engines! Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  3. 3. Marketing Plugins in Wordpress• Search Engine Marketing – SEM – it is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.” – Gaining traffic through free SEO efforts• Social Media Marketing – refers to the process of gaining traffic or attention through social media sites. – You want visitors to do three things easily: • Share your content with their social networks • Share your content on bookmarking sites • Connect with you on your social networks Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  4. 4. Free Plugins• Search Marketing plugins – All-in-One SEO Pack – SEO Friendly Image – Broken Link Checker – demo on Colorado Garden Club site – Simple Tags• Social Media Marketing plugins – Sharebar – Sexy Bookmarks – demo an install – Social Media Widget – demo on Your Websites in Wordpress site <- in widgets area Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  5. 5. All-in-One SEO Pack• Set Home Page title, meta description, and meta keywords• Configures canonical urls – helps in eliminating duplicated pages• Configures auto-descriptions• Set indexing options• Provides individual page/post excerpt customization Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  6. 6. SEO Friendly Image• Standardizes and automates best practices in image SEO.• Even the smallest steps in SEO practices should be performed. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  7. 7. Broken Link Checker• Identifies broken links in your website and provides a quick way to fix them• Google frowns upon websites that have too many broken links. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  8. 8. Simple Tags• Biggest bonus is that it provides the ability to add tags to pages. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  9. 9. Sharebar• Keeps the sharing buttons visible and in sight on the side of the content.• Encourages more (and easier) sharing of your content. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  10. 10. Sexy Bookmarks – demo an install• Provides easy sharing of your content to bookmarking sites, social network sites, and via email. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  11. 11. Social Media Widget• Fabulous variety of buttons to social sites that you can tap into and utilize for connection purposes. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  12. 12. Some Alternative Plugins• Wordpress SEO by Yoast – http://yoast.com/wordpress/seo/ – I like the Robots meta configuration feature• Paid SEO plugins and services to explore if you are not confident in your on-page SEO skills, yet you want to advance your website in the search engines: – Scribe - http://scribeseo.com/ • Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices. • Monthly fee. – SEOpressor - http://www.seopressor.com/ • Analyzes your content and provides a “score” and recommendations for better optimization. • One-time cost for plugin. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  13. 13. On-Page Search Engine Optimization Tips and Checklist1. Create an optimized page for every service you offer, and use your keyword phrases targeted for that specific service.2. Follow this simple checklist when creating posts and pages on your site:  Create a tightly focused title using your keyword phrase for that post/page.  Use one or two categories for each post.  Use up to 7 keyword phrase tags for every post.  Make your first paragraph count by using your primary keyword phrase within it.  Utilize lists, bolding, and section headers in your content. Ideally using keyword phrases into the section headers.  Sprinkle one or two of your keyword phrases throughout.  Use your primary keyword phrase in the last paragraph.  Include one or more optimized images in your content. Andrea Kalli Professional Support for Your Business Online http://www.virtualassist.net
  14. 14. Professional Support for Your Business Online“Taking Your Business to the Next Level” The Virtual Team with Andrea Kalli http://www.virtualassist.net
  15. 15. Professional Support for Your Business Online“Taking Your Business to the Next Level” The Virtual Team with Andrea Kalli http://www.virtualassist.net
  16. 16. Thank You!

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