Analytical Thinking is a fortnightly newsletter from the UK Business Analytics team.
The purpose of the newsletter is to raise awareness about why analytics is a hot topic at the moment, where is analytics being referenced in the press and in what ways are organisations using analytics.
Business Analytics (Operational Research) is part of the Digital Transformation team in Capgemini Consulting UK
1. From: Skornik, Charlotte
Sent: 09 July 2012 13:34
To: Skornik, Charlotte
Subject: Analytical Thinking 9 - July 2012
Analytical Thinking
Analytical Thinking 9 - A
Newsletter from the UK Business July 2012
Analytics Team
Introduction
Introduction
Welcome to the latest edition of Analytical Thinking, a newsletter from the UK Business
Analytics community providing snippets of insight on what people have been saying about
our capability in the press over the last 2 weeks. In this edition we have articles relating
to one of our focus services this year: Customer Analytics and following on from our ‘Big
Data’ offer launch as mentioned in the last edition – further examples of big data in
action.
back to top
Customer Analytics
Utility Analytics Institute Reveals Growth And Key Trends
In Customer Analytics
Utility Customer Analytics Market To Quadruple By 2016
As utilities face mountains of new data, 73% are embarking on
or planning a customer analytics project, according to the
Utility Analytics Institute. In fact, the utility customer analytics
market is predicted to grow by 32% per year as utility
companies ‘leverage growing analytics opportunities for
improved customer engagement and operations’. Find out
more facts and figures in this article.
See article
2. Customer Analytics In The Customer Analytics In Action
Media
Segmenting Customers By Technology
The Use Of Analytics By Media To Maximise Sales
Businesses Is Becoming Ever More
Orbitz Worldwide Inc.
Sophisticated
demonstrates how
This blog, from The tracking people's online
Guardian, demonstrates activities can use even
sophisticated ways of how seemingly innocuous
online publishers are information—in this case:
tracking what their the fact that customers are visiting from a
customers read, with the Mac—to start predicting their tastes and
FT.com innovating in this area. It argues, in spending habits. For example, Orbitz has
a multi-platform world, incorporating found that Apple users spend as much as
morning and evening peaks, tablets and 30% more a night on hotels, so the online
mobile vs desktop usage, customer travel site is starting to show them
analytics can be used to provide a clear different, and sometimes costlier, options
ROI on data driven marketing. than Windows visitors see.
See article See article
Big Data
Big Data In Politics
Using Big Data And Digital Analytics To Level The Political Playing Field
This article explores how machine learning is being used to gauge the
popularity of political candidates by measuring their digital influence. The
premise is simple: gather and crunch as much data as possible to create a
candidate’s score, which is a measure of digital influence that takes into
account factors such as a candidate’s digital footprint and citizens’
sentiment toward the candidate. Reading this article, you will see that
Digital Analytics has proven remarkably accurate in predicting winners, but
its real promise is in levelling the playing field between the haves and the
have-nots in political campaigns.
See article
4. This is a fortnightly newsletter, if you don’t want to receive it anymore, please let me know.
Regards,
Charlotte Skornik
Operational Research
charlotte.skornik@capgemini.com
Tel: +44 (0) 870 904 5666 - Mob: +44 (0) 789 115 5666
www.uk.capgemini.com
40 Holborn Viaduct - London - EC1N 2PB
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