The slides from a talk I gave at Switch Conference, April 2011, Oporto: http://www.switchconf.com/

1. S... happens in life and businesses... and it should! Ana Silva aka @AnaDataGirl

2. Once upon a time... @leebryant

3. #switchconf» » » Ricardo Kushtrim» » Christian » @ananeves

4. Common elements?

5. Twitter network effects events people

6. one concept

7. serendipity

11. Serendipity - Jason Torgerson http://fineartamerica.com/featured/serendipity-jason-torgerson.html

12. One of the most popular words in the English language One of the hardest to translate

13. ser.en.dip.i.ty(n) ≠ luck or fate “elevate randomness into an art form” “Look for something, find something else…” Lawrence Block

14. serendipity and the web?

15. on the web, every link & every page of search results can lead to … serendipitous discoveries

16. http://www.mindmapart.com/stumbleupon-traffic-mind-map-adam-sicinski/

17. “Serendipity powers the social web. It’s why every website has a “share this” link...” Derek Powazek #HashtagsDriveSerendipity #NetworkDrivesSerendipity

18. serendipity and business?

19. serendipity engines for customers http://sixdegrees.hu/last.fm/images/lastfm_4096_graph_black_labels.png

20. serendipity & innovation “it has always been present in discovery”

21. serendipity & innovation Post-it notes: a serendipitous invention?

22. serendipity & innovation Connecting people to people & to ideas

23. serendipity means social create opportunities for serendipitous conversations stimulating connections person to person

24. serendipity means social designing for serendipity

25. serendipity means social designing for serendipity

26. serendipity means social software discovering internal talent/ expertise/ ideas stimulating network effects bridging weak ties enhancing serendipity

27. “Connections among people are made based on active collaboration but also by searching for people and ideas and byserendipity” Doug Solomon - CTO IDEO http://www.managementexchange.com/story/tube-ideo-builds-collaboration-system-inspires-through-passion

28. serendipity and you?

29. serendipity: it happens!

30. serendipity: make it happen

31. “If I had to describe SXSW, or ‘spring break for geeks’ in only one word, it would be ‘serendipitous’.” Wendy Tan-White Image credit Luca Sartoni “The highlight of SXSW was the great people you met in those seemingly “accidental moments”.” Sean Wood

32. serendipity: make it happen gathertherightpeople»diversity don't dwell on making history »enjoy keep the agenda loose & social »conversations establishconsistency»frequency keepitridiculous»fun! ScottMcDowell

33. Embrace change, embrace serendipity @AnaDataGirl www.artlifework.com