I COULDN‟T MAKE THE AIRPORT SOCIAL MEDIA SUMMIT THIS YEAR….  BUT THEY PUT TOGETHER A REALLY GREAT CAST OF AIRPORT SOCIAL M...
WHAT I LEARNED                  …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN.                                           ...
WHAT I LEARNED                  …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN.                                           ...
WHAT I LEARNED                  …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN.“25% IN USA – 70% IN EGYPT  SHARE OF      ...
WHAT I LEARNED                   …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN. “CVG AIRPORT STRAT – SUPPORTING THE BRAND...
WHAT I LEARNED       FROM CATON-AKRON AIRPORT: SOME SURPRISING AIN‟T EASY – BUT IT‟S WORTH IT! “LISTEN: WHAT DO YOUR FANS ...
#DOSOME LINKS                      LINKS TO LOOK BACK ON FROM #DOSOME PRESENTATIONS #DOSOME HASHTAG THREAD                ...
#DOSOME SHOUTOUTS   JUST TO NAME A FEW – AND ALL OTHER ATTENDEES/#DOSOME THREAD CONTRIBUTORS          @ryhollings         ...
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#DCSOME '12 Notes

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#DCSOME '12 Notes

  1. 1. I COULDN‟T MAKE THE AIRPORT SOCIAL MEDIA SUMMIT THIS YEAR…. BUT THEY PUT TOGETHER A REALLY GREAT CAST OF AIRPORT SOCIAL MEDIA MANAGERS & STRATEGISTSAND MAKE AN AWESOME TWITTER HASHTAG TO FOLLOW ALONG FROM RIGHT HERE IN MY OWN LITTLE CUBE. SO, HERE‟S WHAT WHAT I LEARNED …WELL, JUST ABOUT EVERYTHING.
  2. 2. WHAT I LEARNED …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN. “DON‟T BE AFRAID TO TRY NEW THINGS”“DON‟T BE AFRAID TO SHARE BREAKING NEWS” “TWITTER IS LIKE THE RADIO. IF “THE DAYS IT‟S A SLOW NEWS DAY IS YOU‟RE TUNED IN YOU HEAR IT, IF WHEN IT CAN REALLY PAY OFF” YOU AREN‟T YOU MISS IT. – ON HOW OFTEN YOU TWEET” “WHAT WE SEE EVERYDAY IS MORE IMPORTANT THAN WHAT WE THINK. REMEMBER THAT WHEN ENGAGING CUSTOMERS”“ „STAY TUNED FOR AN ANNOUNCEMENT‟ CANREALLY PULL SOMEONE IN” “GOOD QUALITY PICTURES OF PLANES IS LIKE CRACK TO PEOPLE” “ENGAGE W/ YOUR MOST COMMITTED CUSTOMERS. WITH AIRPORTS, THEIR INFLUENCERS HAVE THEIR OWN “HAVE A CELEB CONNECTION TO YOUR AIRPORT HASHTAGS #AVGEEK #AVGEEKS” MAKES THE STORY TRANSPORT INTO OTHER AREAS OF THE NEWS”
  3. 3. WHAT I LEARNED …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN.  “IT‟S A FEEL GREAT PLATFORM” (TW)“WHY TWITTER? IT‟S BETTER.”  “TWITTER IS A CORNERSTONE OF (WHY TWITTER) “IT‟S LEGENDARY” WHAT WE ARE DOING TO STAY RELEVANT AS A BRAND” “WHAT WE SEE EVERYDAY IS MORE IMPORTANT THAN WHAT WE THINK. REMEMBER THAT WHEN“YOU NEVER KNOW WHAT IS GOING TO FLOP & ENGAGING CUSTOMERS”WHAT IS GOING TO BE GREAT” “MOBILE TRAVEL BOOKING HAS SEEN 1000% “FLYPDX CALL CENTER RESPONDS TO GROWTH IN THE PAST 2 YEARS” TWEETS IN 5-10 MINS. TWITTER STRAT CREATED ACCOUNT TO RESPOND TO ANOTHER AIRPORT‟S EMERGENCY OPS “33% OF THE POPULATION IS NOW ONLINE – 1 IN 9 EXPIERENCE” ON FACEBOOK”
  4. 4. WHAT I LEARNED …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN.“25% IN USA – 70% IN EGYPT  SHARE OF “USE CAMPAIGN & EVENT IN GOOGLE ANALYTICS FORMOBILE WEB USERS WHO NEVER OR MORE METRICS ON YOUR SO.ME. TRAFFIC”INFREQUENTLY USE DESKTOP WEB” “G.ANALYTICS SOCIAL SECTION UDNER TRAFFIC SOURCES IS A GREAT DATA SOURCE TO SEE YOUR “PRINT IS NOT WHERE YOU WEB‟S SO.ME. TRAFFIC” WANT TO BE TODAY”“SIMPLE CAN BE VERY EFFECTIVE” “EXPORT & SAVE YOUR HISTORIC FACEBOOK INSIGHT DATA” “CUSTOMER SERVICE RULE – LISTEN BUT “YOU CAN‟T (& SHOULDN‟T) MEASURE EVERYTHING” ALSO TAKE ACTION” “WHEN SOMEONE DOES SOMETHING COOL – DON‟T BE “NEVER EVER POST AFRAID TO COPY – JUST MAKE IT YOUR OWN THING” WITHOUT A PHOTO”
  5. 5. WHAT I LEARNED …OR THOUGHT WAS IMPORTANT ENOUGH TO WRITE DOWN. “CVG AIRPORT STRAT – SUPPORTING THE BRAND, ENGAGING & EDUCATING” “SO.ME. LET‟S YOU TAKE CONTROL OF YOUR NEWS WHEN TRADITIONAL MEDIA WON‟T PAY ATTENTION TO YOU” “IT‟S ALL ABOUT COPY. – UNIQUE BRAND MESSAGING INCLUDING IN CVG SO.ME. – “POKING THE BEAR” “SAGEROOCK STRAT – BLOG, NEWSLETTER, 4SQ, FB, YELP: TO BUILD CUST. LOYALTY”“MOM‟S WHO ARE THE FAMILY TRIP PLANNER ARE USINGPINEREST – SO WE FOCUS ON THESE PEOPLE ON “APPLE ISN‟T USING GOOGLE ANYMORE –PINTEREST” THEY‟RE USING YELP” “@HILTONSUGGESTS IS A GOOD EXAMPLE OF “TURN NUMBERED PASSENGERS INTO TWITTER AS CUSTOMER SERVICE NAMED PASSENGERS”
  6. 6. WHAT I LEARNED FROM CATON-AKRON AIRPORT: SOME SURPRISING AIN‟T EASY – BUT IT‟S WORTH IT! “LISTEN: WHAT DO YOUR FANS LIKE? DO THAT.” “BE ENTERTAINING, TIMELY AND UNEXPECTED.” “PUT THE WORKS INTO IT TO MAKE IT GREAT” “THINK BEFORE YOU POST. IMPRESS MCKAYLA”“NEVER POST WITHOUT PHOTOS! HOW DO THEY REFLECTYOUR BRAND? HOW DO THEY TELL A STORY? “PLAN YET BE SPONTANEOUS”@CAKAIRPORT@RYHOLLINGS
  7. 7. #DOSOME LINKS LINKS TO LOOK BACK ON FROM #DOSOME PRESENTATIONS #DOSOME HASHTAG THREAD SAGEROCK BLOG http://www.sagerock.com/blog/ http://hashfresh.appspot.com/twitter/dcsome/30 “ “ VIDEO http://bit.ly/airvidmarkFLACKRIC‟S WHO TO FOLLOW IN AVIATION “ “ SLIDESHARE http://slidesha.re/TqSC01https://twitter.com/Flack4RIC/lists EXCELLECT FACTOID FROM “ “ – ONTAGSEXPLORER BROADCASTING VS. YOUTUBEhttp://hawksey.info/tagsexplorer/?key=0AkG5u3kmxBXTdHF https://twitter.com/AAAEDelivers/status/2502610422BdFhwcUZaN2FYaDFZWU9WZ3hpR1E&sheet=oaw 30341632/photo/1 SOCIAL MEDIA INFLUENCES LESS THAN 1% OF ONLINE PURCHASES (STUDY) – MASHABLE http://mashable.com/2012/09/25/social-media-sales-forrester/SEISMIC TECHNOLOGICAL SHIFT – HOW IS TECHNOLOGY CHANGING TRAVEL?https://twitter.com/viatroybell/status/250254305972613123/photo/1
  8. 8. #DOSOME SHOUTOUTS JUST TO NAME A FEW – AND ALL OTHER ATTENDEES/#DOSOME THREAD CONTRIBUTORS @ryhollings @AAAEDelivers @FlyPDX @AAAEsean@FlyEUG @sagerock @carousel30 @HiltonSuggests @simplielizabeth @jenBGM @CVGAirport @hiaairport @viatroybell@dcdesigntech @flack4ric THANK YOU!  @amandaprinski

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