Call it neuromarketing. Call it behavioral economics. Call it Jedi mind tricks. Whatever you call it: brain science and marketing go together. And anyone can learn how to do it.
In this presentation, wel review the research and then show how to create web marketing that works with natural, human behavioral tendencies.
- Social proof: herds, halos and credibility
- Fear, Loss and calls-to-action
- How to write for busy minds
- Context, contrast and the power of "anchors"
We'll reveal secrets of marketing masters with specific actions and outcomes based on brain science and behavioral marketing research. If there are humans in your target audience, this presentation is for you.