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1. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Welcome
to the AWS Summit Madrid

2. COUNTRY MANAGER
AMAZON WEB SERVICES
GUILLEM VEIGA

3. AGENDA
09:00 - 18:00 HANDS-ON LABS, PARTNER & SOLUTIONS EXPO,
STARTUP ZONEAND AWS EXPERT TEAM
10:15 - 11:45 KEYNOTE – DR. WERNER VOGELS, CTO AMAZON.COM
12:15 - 13:15 SECURITY KEYNOTE – BILL MURRAY, SR. MANAGER, AWS SECURITY PROGRAMS
13:15 - 14:30 LUNCH BREAKAND PARTNER & SOLUTIONS EXPO
14:30 - 17:15 BREAKOUT SESSIONS
17:30 - 18:00 CLOSING KEYNOTE – DR. WERNER VOGELS, CTO AMAZON.COM
18:00 - 19:30 NETWORKING & DRINKS

4. BREAKOUT SESSIONS
INNOVATION IN
ENTERPRISE
GO! BUILD!
AGILE IN THE
CLOUD

5. INNOVATION IN
ENTERPRISE
GO! BUILD!
AGILE IN THE
CLOUD

6. STARTUP ZONE
TECHNICALBAR
AWS PARTNER NETWORK
PITCH YOUR PROJECT
CERTIFICATION LOUNGE

7. PLATINUM SPONSORS
GOLD SPONSORS
SILVER SPONSORS

8. AWS
USER
GROUPS

9. #AWSSummit
@awscloud_es

10. © 2016, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
CTO, Amazon.com
@werner
Dr. Werner Vogels
Patterns of Success in the Cloud

11. From 2010

12. AWS grew up fast:
88%
COMPUTE GROWTH
102%
DATA TRANSFER
GROWTH
113%
DATABASE SERVICE
USAGE GROWTH
Q3 2014 VS Q3 2015

13. AWS 10 years later:
10X
COMPUTE CAPACITY IN USE
OF 14 OTHERS, COMBINED
1,000,000+
ACTIVE CUSTOMERS PER MONTH

14. AWS 10 years later:
$10B+
RUN RATE
10X
COMPUTE CAPACITY IN USE
OF 14 OTHERS, COMBINED
64%
YOY GROWTH
1,000,000+
ACTIVE CUSTOMERS PER MONTH

15. THE TECHNOLOGY
PLATFORM OF CHOICE

16. LARGEST NUMBER OF START-UP CUSTOMERS

17. LARGEST NUMBER OF ENTERPRISE CUSTOMERS

18. LARGEST NUMBER OF PUBLIC SECTOR CUSTOMERS

19. BROADEST ECOSYSTEM OF SYSTEM INTEGRATORS

20. BROADEST ECOSYSTEM OF ISVS

21. DIGITAL TRANSFORMATION
SURVIVAL
EFFICIENCY
TALENT

22. DIGITAL TRANSFORMATION
SURVIVAL
EFFICIENCY
TALENT
Jeff Immelt, GE Chairman & CEO
“If you went to bed last night as an industrial
company, you’re going to wake up this morning
as a software and analytics company.”

23. GE is migrating 9000
workloads over to AWS
Intends to reduce the
number of datacenters
from 34 down to 4

24. Lessons from LEAN:
ELIMINATE “WAIT STATES”

25. Lessons from LEAN:
ELIMINATE “WAIT STATES”

26. Lessons from LEAN:
ELIMINATE “WASTE”

27. Lessons from LEAN:
ELIMINATE “WASTE”
Waste is anything that
does not benefit customers

28. INFRASTRUCTURE
SERVICES
PLATFORM
SERVICES
ENTERPRISE
SERVICES
SECURITY &
COMPLIANCE
MARKETPLACE
PHYSICAL
INFRASTRUCTURE
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
MIGRATION
HYBRID
VIRTUAL DESKTOPS
CORPORATE EMAIL
COLLABORATION
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD

29. INFRASTRUCTURE SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• GENERAL PURPOSE (M4)
• COMPUTE OPTIMIZED(C4)
• MEMORY OPTIMIZED(R3, X1)
• GPU OPTIMIZED (G2)
• STORAGE OPTIMIZED(D2)
• IO OPTIMIZED (I2)
• LOWCOST, BURST-ABLE (T2)
• DEDICATED INSTANCES

30. INFRASTRUCTURE SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
SECURITY &
COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
• MULTI-AZ REPLICATION
• READ REPLICAS
• LIKE FOR LIKE MIGRATION
• CROSS-ENGINE MIGRATION
AMAZON AURORA

31. PLATFORM
SERVICES
ANALYTICS
APP SERVICES
MOBILE SERVICES
DEV & OPS
IOT
ENTERPRISE
SERVICES
MIGRATION
HYBRID
VIRTUAL
DESKTOPS
CORPORATE
EMAIL
COLLABORATION
INFRASTRUCTURE
SERVICES
COMPUTE
STORAGE
DATABASES
NETWORKING
MONITORING
MARKETPLACE
BUSINESS APPS
BUSINESS
INTELLIGENCE
SECURITY
DEVOPS TOOLS
NETWORKING
PHYSICAL
INFRASTRUCTURE
REGIONS
AVAILABILITY
ZONES
EDGE POPS
GLOBAL NETWORK
GOVCLOUD
SECURITY & COMPLIANCE
IDENTITY
ACCESS CONTROL
KEY MANAGEMENT
CONFIG
COMPLIANCE
AUDITING
• IDENTITY POLICIES
• LOCATION POLICIES
• TIME-BASED POLICIES
• INDIVIDUAL API CALLS
• KEY ROTATION
• TEMPORARY CREDENTIALS
• POLICY SIMULATOR

32. AMAZING INNOVATIONS ENABLED BY
AGILITY AND A RICH COLLECTION OF SERVICES
WORLDWIDE MANAGEMENT
OF WIFI NETWORKS
MILLIONS OF CONCURRENT
PLAYERS AT LAUNCH
PETABYTES OF REALTIME
DATA PER SEASON
REPLAY BILLIONS OF
TRADES INSTANTLY

34. 75%Does not speak
English

35. Translation market
Untapped
Market
User Generated Content
Customer Service E-mails
Newsletters
Product
Reviews
Traditional media
Existing
Market
$34B

36. Multilingual Customer support
Every Agent
using Unbabel
Unbabel + Human Translators
+
Average Ticket 100 Words
Cost:
Time:
10$ 2$
6h 20m
Industry Unbabel

37. 5
Translation
Distributed
Translation
( Editors )
Preparation
Unbabel Pipeline
Quality
Estimation
Quality
Estimation
Order
Result
Why AWS?
• Infrastructure costs 50% lower than before
• Activate Program (Credits and Support)
• Has all Features Unbabel required
• Easy Scalability
• Easier Infrastructure visualization

38. Automatic Translation Pipeline
MT Router
Specialized MT
Automatic
Post-Edit
Router
Translation
Memory
Order Result

39. Smart Check
Spelling
Tone
Formality
Consistency
External NLP Services
Spell Check
Syntax Parser
Word Aligner
Annotation Tool
Closed Beta
Eval
Client Rule
Learn
Annotated

40. Challenges
• Different architecture requirements
• Web Application
• NLP/ML Servers
• Replicate Heroku easy of use
• Reduce cost of Infrastructure
• Prepare to scale
11
Why AWS?
• Infrastructure costs 50% lower than before
• Activate Program (Credits and Support)
• Has all Features Unbabel required
• Easy Scalability
• Easier Infrastructure visualization

41. Why AWS?
• Infrastructure costs 50% lower than before
• Activate Program (Credits and Support)
• Has all Features Unbabel required
• Easy Scalability
• Easier Infrastructure visualization

42. AWS Services being used
Amazon EC2
Elastic Load Balancing
Amazon VPC
Amazon S3
Amazon RDS
Amazon Route 53
Amazon CloudWatch
AWS CloudTrail
AWS Identity and Access Management
Amazon Elasticsearch Service

43. Delivery Pipeline

44. Future Developments
• Focus on deep learning needs (GPU instances)
• Algorithms more suited to AWS instances (less memory)
• Use AWS Lambda to perform most of background work

46. SIMPLICITY
“A complex system that works is invariably found to have
evolved from a simple system that worked. A complex system
designed from scratch never works and cannot be patched up
to make it work. You have to start over with a working simple
system. ”
Gall’s law

47. The Patterns of Success

48. The Patterns of Success
ANALYTICS

49. Three types of Analytics
Retrospective
analysis and
reporting

50. Three types of Analytics
Retrospective
analysis and
reporting
Here-and-now
real-time processing and
dashboards

51. Three types of Analytics
Retrospective
analysis and
reporting
Here-and-now
real-time processing and
dashboards
Predictions
to enable smart
applications

52. ANALYTICS
INGEST

53. ANALYTICS
INGEST STORE

54. ANALYTICS
INGEST STORE ANALYZE

55. ANALYTICS
INGEST STORE ANALYZE SHARE

56. ANALYTICS
INGEST STORE ANALYZE SHARE

57. MOVING DATA TO THE CLOUD
PERSISTENT
CONNECTIVITY

58. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
MOVING DATA TO THE CLOUD
PERSISTENT
CONNECTIVITY

59. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
MOVING DATA TO THE CLOUD
PERSISTENT
CONNECTIVITY

60. KINESIS STREAMS
REAL TIME STREAMING DATA WITH AMAZON KINESIS
BUILD CUSTOM APPLICATIONS
TO COLLECT & ANALYZE
STREAMING DATA

61. KINESIS STREAMS KINESIS FIREHOSE
REAL TIME STREAMING DATA WITH AMAZON KINESIS
EASILY LOAD STREAMING
DATA INTO AWS
ELASTICSEARCH INTEGRATION
BUILD CUSTOM APPLICATIONS
TO COLLECT & ANALYZE
STREAMING DATA

62. KINESISANALYTICS
RUN STANDARD SQL QUERIES
OVER STREAMING DATA
KINESIS STREAMS
BUILD CUSTOM APPLICATIONS
TO COLLECT & ANALYZE
STREAMING DATA
REAL TIME STREAMING DATA WITH AMAZON KINESIS
KINESIS FIREHOSE
EASILY LOAD STREAMING
DATA INTO AWS
ELASTICSEARCH INTEGRATION

63. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
MOVING DATA TO THE CLOUD
PERSISTENT
CONNECTIVITY

64. SNOWBALL
PETABYTE SCALE
DATA TRANSPORT SERVICE

65. LARGE CUSTOMER
DATASET
END-TO-END
CUSTODY
CUSTOMER DATASET
LOADED

66. 10 SNOWBALLS CONNECTED TO YOUR DMZ = THE THROUGHPUT OF A 100G NETWORK CONNECTION

67. SNOWBALL MOMENTUM BUILDS
30 TIMES 500+ BILLION
AROUND THE WORLD OBJECTS MOVED

68. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
MOVING DATA TO THE CLOUD
PERSISTENT
CONNECTIVITY

69. LONG DISTANCE
FROM AWS REGION
LARGE
SIZE OBJECTS
LARGE NUMBER
OF OBJECTS
MOVING DATA TO THE CLOUD: LIMITED BY THE SPEED OF LIGHT

70. CAN WE USE THE AWS GLOBAL NETWORK TO
SPEED UP DATA IN BOTH DIRECTIONS?

71. ACCELERATE TRANSFERS TOAMAZON S3 USING THEAWS EDGE NETWORK
AMAZON S3 TRANSFER ACCELERATION

72. 300% FASTER FOR MOST USE CASES
EVEN FASTER IN OTHERS
NO COST UNLESS IT’S FASTER
AMAZON S3 TRANSFER ACCELERATION

74. VIDEO
COLLABORATION
VIDEO
ANALYSIS
CINEMATIC
VIRTUAL REALITY
AMAZON S3 TRANSFER ACCELERATION RESULTS

75. SMALL &
FREQUENT
HUGE,
LESS FREQUENT
MEDIUM &
OFTEN
MOVING DATA TO THE CLOUD
PERSISTENT
CONNECTIVITY

76. ANALYTICS
INGEST STORE ANALYZE SHARE

77. Amazon
EFS
Amazon
EBS
Amazon EC2
Instance
storage
Amazon
S3
Amazon
Glacier
AWS
Storage
Gateway
Choice in Storage Systems
FILE BLOCK OBJECT HYBRID

78. SOLID STATE
INNOVATION IN BLOCK STORAGE
LATENCY-SENSITIVE, TRANSACTIONAL WORKLOADS
CONSISTENT HIGH IOPS
"BURST" MODEL

79. CAN WE INNOVATE WITH MAGNETIC MEDIA?

80. TWO NEW EBS VOLUME TYPES BUILT FOR THROUGHPUT
THROUGHPUT
OPTIMIZED HDD
(ST1)
UP TO 500MB/S
$0.045 PER GB/MONTH
COLD HDD
(SC1)
UP TO 250MB/S
$0.025 PER GB/MONTH

81. THE INDUSTRY’S BEST PRICE/PERFORMANCE
BLOCK STORAGE FOR BIG DATA WORKLOADS
PROCESSING
LOGS
STREAMING
DATA PROCESSING
DATA ANALYTICS
WITH MAP/REDUCE
DATA
WAREHOUSING
LESS FREQUENTLY
ACCESSED

82. MOBILE ENGAGEMENT
PLATFORM
SOCIAL COMMERCE
SOLUTIONS
PLATFORM FOR
OPERATIONAL INTELLIGENCE
SOCIAL GAMING
CLOUD-DELIVERED,
NEXT-GENERATION SECURITY
SERVICES
OPEN SOURCE, SCALABLE
PLATFORM FOR APACHE
KAFKA

83. A CHOICE OF MANAGED DATABASES
Amazon
DynamoDB
Document and
Key-Value Store
Amazon
RDS
SQL Database
Engines
Amazon
Redshift
Data
Warehouse
Amazon
ElasticSearch
Full Text Search

84. ANALYTICS
INGEST STORE ANALYZE SHARE

85. Amazon
Kinesis
Real-time
Analytics
Amazon
RedShift
Data
warehouse
Amazon
EMR
Hadoop
Spark
Presto
Amazon
Machine
Learning
Prediction
Engine
Amazon
ElasticSearch
Full Text Search
Amazon
QuickSight
Business
Intellligence
A CHOICE OF ANALYTICS SOLUTIONS

86. 1-click deployment to launch,on
multiple regions around the world
Pay-as-you-go pricing with no long
term contracts required
Advanced Analytics Business IntelligenceData Integration
AWS Marketplace

87. Amazon EC2 X1
2TB MEMORY
QUAD PROC E7
100+VCP

88. The Patterns of Success
DEV & TEST

89. DEVELOPMENT AND TESTING
IS WHERE AGILITY LIVES
UNCONSTRAINED ACCESS TO RESOURCES
TESTING WITH MUCH HIGHER FIDELITY
FASTER TO MARKET
MAJOR PRODUCTIVITY IMPROVEMENTS

90. You can switch off your resources
when you go home

91. You can switch off your resources
when you go home
Cost savings up to 75%

92. Statcast Personal Finances
Healthcare
Digital
Web E-commerce
App Platform
Digital Content
Media Web SitesWeb CRM
Digital Media
Digital Services
Education Analytics
FROM EXPERIMENTS TO DIGITAL TRANSFORMATION

93. AWS in
Hotelbeds Group
Madrid, June 2nd 2016
Alvaro De Nicolas, CTO

94. ROOMNIGHTS
+13,000
TRANSFER ROUTES
+8,000
ACTIVITIES
+12,000
PORTCALLS
+25 MILLION
+75,000HOTELS CONTRACTED
€4.28BN
IN SALES
14 YEARS
DOUBLE DIGIT GROWTH
+120
SOURCE MARKETS
PRODUCTS IN
+185 COUNTRIES
INCOMING SERVICES IN
+40 COUNTRIES

98. Services developed from the need for extraordinary Scalability

99. The Business Challenge

100. The Tech Challenge
Hundreds of servers to be deployed
between Feb & June

101. The Tech Challenge
Hundreds of servers to be deployed
between Feb & June

102. So … How can we rise up to it??

103. The Tech Challenge

104. Change the Process & Automate
Consul as a discovery, health monitoring
and config services for microservices
architectures
Development
Environment
Amazon CloudWatch
Test
Environment
LIVE
Environment
Ansible in order to automate
the deployment process
Amazon
EC2
Amazon
RDS
Amazon
S3
Amazon
DynamoDB

105. The services
Lambda
Glacier
S3 DynamoDB
Redshift
VPC
Direct
Connect
CloudWatch
CloudFormation CloudTrail
IAM
EMRKinesis
Python
(boto)
Java
ingestion &
data lake
Languages
management,
data
exploration

106. Big Data Services
Direct
Connect
Lambda
S3
Redshift
Kinesis
…
Tableau
QuickSight
90%
NRT
10%
BATCH
20 Shards 600GB RAM +5 TB DAILY
+2500M
events per
day
+5,000 Tables
ingested per day

107. Reduction in Margins from clients and suppliers makes us
look to other ways of monetize our data
Amazon
EC2
Amazon
S3
Amazon
Glacier
Amazon
CloudFront
Amazon
DynamoDB
Amazon
Redshift
Amazon
ElastiCache
Amazon
RDS
Amazon
VPC
Amazon
Route 53
AWS
Direct
Connect
Amazon
CloudWatch
AWS
CloudTrail
AWS Trusted
Advisor
AWS
IAM
Amazon
Elasticsearch
Service
Amazon
EMR
Amazon
Kinesis
Amazon
QuickSight
Amazon
SQS
Amazon
SNS
Elastic Load
Balancing

109. The Patterns of Success
MIGRATION OF
EXISTING WORKLOADS

110. THE JOURNEY TO AWS IS A WELL TRODDEN PATH
DEVELOPMENT
& TEST
ALL TOGETHER NEW
APPLICATIONS
DIGITAL
ANALYTICS
MOBILE
DC MIGRATION
MISSION
CRITICAL APPS
ALL IN
1 2 3 4

111. THE DESTINATION FOR MANY ENTERPRISES: ALL IN

112. HYBRID AS A STEPPING STONE
Hybrid app deployments
Data integrationIntegrated networking
Integrated networking
Integrated networking
Integrated DevOps Management
integrated resource management
Hybrid app deploymentRealtime data integration
Hybrid app deployment
Integrated networking
Integrated security
data integration
Integrated networking Integrated Networking
Integrated DevOps Management
Integrated DevOps Management
Automated and integrated back-ups

113. ON-PREMISES AWS
BROAD SERVICES FOR HYBRID APPLICATIONS
Single-Tenant
Compute
Bring Your Own
Image/License
Simultaneous, Self-Service
Provisioning of Many VMs
Integration with Existing
Management Tools
Massive Scale
Import / Export
Isolated Network
Across Regions
Fully Isolated
Network Posture
DNS-Based Global
Load Balancing
Network Forensic
Tools
Web Application
Firewall
Isolated Network
within Region
Private Connections from
Your DC to AWS
Network
Performance Tiers
Global Content
Delivery Network
Security Info & Event
Management (SIEM) Integration
Provider-Enabled
Encryption Services
Centralized Key
Management
Automated Security
Assessment
Rich, Role-Based
Access Controls
Hardware Security
Module (HSM) Support
Active Directory (AD)
Integration / AD-aaS
Track Resource
Inventory and Changes
Bulk Object Delete and
Data Lifecycle Mgmt Policies
Customer Ownership
Of Data
Many Scalable
Database Engines
Data
Archival
Simple Import of
Massive Data Amounts
Customer Control
Over Data Locale
Elastic File
System
Database Migration
and Conversion Tools
Gateway – Cached
Volumes
Create and Standardize
on Best Practices
Automate Operations
Management
Release Software
Using Continuous Delivery
Monitor Resources
And Applications
Centralize and Simplify
Software Deployments
Build, Publish
and Manage APIs
Managed Source
Control
Integration with Existing
Management Tools
Data
Warehouse
Integrated
Compute
Integrated
Networking
Integrated
Security & Access
Data Integration &
Lifecycle Mgmt
Resource and
Deployment Mgmt

114. 2014 2015 2016
E.G. INNOVATION LABS, MOBILE APP PILOTS, HACKATHONS
E.G. ONLINE BANKING, STREAM DATA PROCESSING
E.G. MOBILE BANKING APP
EXPERIMENTATION
DEVELOP & TEST
PRODUCTION
A Strategic Phased Migration

115. FOUR KEY COMPONENTS OF MIGRATION
TRAINING &
CERTIFICATION

116. FOUR KEY COMPONENTS OF MIGRATION
TRAINING &
CERTIFICATION
DATA
MIGRATION

117. FOUR KEY COMPONENTS OF MIGRATION
TRAINING &
CERTIFICATION
DATA
MIGRATION
DATABASE
MIGRATION

118. AWS DATABASE MIGRATION SERVICE
ON-PREMISES
DATABASES

119. MIGRATE BETWEEN DATABASE ENGINES
ENGINE A
SCHEMA CONVERSION TOOL
SCHEMA & DATA
TRANSFORMATION
DATABASE MIGRATION SERVICE
CONVERT DATABASE
FUNCTIONS
Tables
Partitons
Sequences
Views
Stored Procedures
Triggers
Functions
ENGINE B

120. Amazon Aurora

121. FOUR KEY COMPONENTS OF MIGRATION
TRAINING &
CERTIFICATION
DATA
MIGRATION
DATABASE
MIGRATION
APPLICATION
MIGRATION

122. AWS APPLICATION DISCOVERY SERVICE
AUTOMATE THE DISCOVERY OF DATACENTER APPLICATIONS
& THEIR DEPENDENCIES

123. SIMPLIFY APPLICATION DISCOVERY WITH AWS ADS
AUTOMATICALLY DISCOVERYAPP INVENTORY
IDENTFIESAPP & INFRASTRUCTURE DEPENDENCIES
MEASURES PERFORMANCE BASELINE
DATAENCRYPTED WITH AMAZON KMS

124. GET HELP WITH MIGRATION FROM ISV AND SI PARTNERS

125. FOUR KEY COMPONENTS OF MIGRATION
TRAINING &
CERTIFICATION
DATA
MIGRATION
DATABASE
MIGRATION
APPLICATION
MIGRATION

126. The Patterns of Success
BETTER SECURITY

127. ORMOVE
FAST
STAY
SECURE

128. BROADEST SET OF ACCREDITATIONS & CERTIFICATIONS
GLACIER VAULT LOCK
& SEC RULE 17A-4(F)
27018

129. BROADEST SERVICES TO SECURE APPLICATIONS
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL

130. BROADEST SERVICES TO SECURE APPLICATIONS
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
IDENTITY
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION

131. BROADEST SERVICES TO SECURE APPLICATIONS
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
ENCRYPTION
KEY
MANAGE-
MENT
SERVICE
CLOUDHSM SERVER-
SIDE
ENCRYPTION
ENCRYPTION
SDK
IDENTITY
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION

132. BROADEST SERVICES TO SECURE APPLICATIONS
COMPLIANCE
CONFIGCLOUD
TRAIL
SERVICE
CATALOG
CONFIG
RULES
INSPECTOR
NETWORKING
VIRTUAL
PRIVATE
CLOUD
WEB
APPLICATION
FIREWALL
ENCRYPTION
KEY
MANAGE-
MENT
SERVICE
CLOUDHSM SERVER-
SIDE
ENCRYPTION
ENCRYPTION
SDK
IDENTITY
IAM ACTIVE
DIRECTORY
INTEGRATION
SAML
FEDERATION

133. WHAT’S BEING
ASSESSED?
NETWORK,VMS, OS
& APPLICATION
CONFIGURATIONS
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

134. WHAT’S BEING
ASSESSED?
NETWORK,VMS, OS
& APPLICATION
CONFIGURATIONS
BUILT-IN
CONTENT LIBRARY
CHECK COMMON
SECURITY
STANDARDS &
VULNERABILITIES
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

135. WHAT’S BEING
ASSESSED?
NETWORK,VMS, OS
& APPLICATION
CONFIGURATIONS
BUILT-IN
CONTENT LIBRARY
CHECK COMMON
SECURITY
STANDARDS &
VULNERABILITIES
DETAILED
LISTS
DETAILED
DASHBOARD
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

136. WHAT’S BEING
ASSESSED?
NETWORK,VMS, OS
& APPLICATION
CONFIGURATIONS
BUILT-IN
CONTENT LIBRARY
CHECK COMMON
SECURITY
STANDARDS &
VULNERABILITIES
DETAILED
LISTS
DETAILED
DASHBOARD
FULL AUDIT
TRAILS
TRACK WHAT TESTS
WERE PERFORMED
WHEN AND THEIR
RESULTS
DETECT & REMEDIATE SECURITY ISSUES EARLY & OFTEN
WITH AMAZON INSPECTOR

137. EARLY CUSTOMER AND PARTNER SUCCESS WITH AMAZON INSPECTOR

138. ORMOVE
FAST
STAY
SECURE

139. ANDMOVE
FAST
STAY
SECURE

140. AWS Summit
Ignacio Bernal
Global Head of Architecture
And IT Innovation

141. The financial industry is under severe pressure
●Regulation
●Clients
●New Incumbents
Exponential demand on IT with a linear production model

142. New IT paradigm leveraging the cloud technology
From... To...
> 45€/client/year
(technology cost)
<5€/client (technology cost …
with x100 more data by customer)
<1% of global components >20% of global components
(three years)
>6 months to develop a simple
app with >75% waste
Weekly release cycles with
<25% waste
5-10 Exabytes of storage
capacity, real time analytics
200-250 Tb of storage capacity,
monthly processing cycles

143. We have structured the transformation in two big waves
Create a global banking
cloud platform
(3-5 years)
Enable the AI driven Bank
(5-7 years)
Transform current bank
Cognitive Computing
Extreme Automation
Create a bank from scratch

144. How would a Cloud Platform look like at BBVA?
Cloud Infrastructure Services (Hybrid)
BBVA Cloud Platform Marketplace (PaaS)
Banking Services
Data Services
BBVA Business
Applications (local or global)
Third Party
Applications

145. Services available for third party developers
❏ Open APIs for fintech world
❏ In production in US and Spain
❏ Real clients in production
❏ 60+ services available
100% on AWS and automated

146. Third party clients
Third Party
Applications
Local backends
Cloud service architecture
in AWS
Real Time payments processing
consuming debit and account services
Native digital bank consuming full
stack of banking services
www.bbvaapimarket.com
Services like: identity, accounts, cards,
transfers, etc. available in Spain and
US

147. Cloud Computing
SecDevOps
Machine Learning
Cloud Security
Platform as a Service
API economy
Cloud Storage
Cloud Networking
Data Architecture
SW Development
Tell us about you: engineeringhiring.group@bbva.com

149. The Patterns of Success
HYPER CONNECTIVITY

150. CONNECT EVERY ONE

151. The best mobile Apps run on AWS

152. MOBILE DEVICE
THE DUALITY OF DEVICES

153. MOBILE DEVICE MOBILE BACKEND
THE DUALITY OF DEVICES

154. S3D YN AM OD B
M OBILE AN ALYTIC S
MOBILE DEVICE MOBILE BACKEND
R D S
DATA AND
CONTENT
ANALYTICS
THE DUALITY OF DEVICES

155. S3D YN AM OD B
M OBILE AN ALYTIC S
SN S
NOTIFICATIONS
MOBILE DEVICE MOBILE BACKEND
R D S
DATA AND
CONTENT
ANALYTICS
THE DUALITY OF DEVICES

156. S3D YN AM OD B
M OBILE AN ALYTIC S
SN S
AM AZON C OGN ITO
API GATEW AY
LAM BD A
LAM BD A
LAM BD A NOTIFICATIONS
MOBILE DEVICE MOBILE BACKEND
R D S
DATA AND
CONTENT
ANALYTICS
THE DUALITY OF DEVICES

157. S T O R E & S Y N C
D A T A
G U E S T
A C C E S S
S O C I A L I D E N T I T Y
AMAZON COGNITO: SIMPLE AND SECURE IDENTITY
S A F E G U A R D
A W S C R E D E N T I A L S

158. Y O U R I D E N T I T Y
P O O L
S T O R E & S Y N C
D A T A
G U E S T
A C C E S S
S O C I A L I D E N T I T Y
AMAZON COGNITO: SIMPLE AND SECURE IDENTITY
S A F E G U A R D
A W S C R E D E N T I A L S

159. EASY USER MANAGEMENT
LAMBDADRIVEN WORKFLOWS
MULTI-FACTOR AUTHENTICATION
EMAIL AND PHONE NUMBER VERIFICATION
FULLY MANAGED IDENTITY POOLS WITH AMAZON COGNITO

160. How Can We Simplify the
Development of the Next Generation
of Mobile Apps?

161. 1. CHOOSE & CONFIGURE FUNCTIONALITY
AWS MOBILE HUB

162. 1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE
AWS MOBILE HUB

163. 1. CHOOSE & CONFIGURE FUNCTIONALITY
2. DOWNLOAD SOURCE
3. TEST & MONITOR
AWS MOBILE HUB

164. Lots of devices can be solved by trying to test on all of them, but usually more likelyto
just use a subset; made worse by the fact that new devices are appearing on the market
all the time.

165. Automaticallytest on a large
selection of device types
View detailed reports,
logs and screenshots
Configure location, language
and application data
Integrate with existing
development workflow
AWS Device Farm
Test your app on real
smartphones and tablets
in the AWS Cloud

166. CONNECT EVERY THING

167. Eventually every thing
that draws a current
will be connected

168. Eventually every thing
that draws a current
will be connected
SENSO RS ACT UAT O RS

169. Extract value from
device data
Augment devices’
constrained onboard
resources
Augment devices’
constrained
environments
compute
storage
Big Data
Shadow
State
Apps
offline
WHY CONNECT DEVICES TO THE CLOUD?

170. Run code in the cloud,
and update it without
deploying firmware
updates
Run code in the cloud, and
take action in physical space
through one or more devices
Secure device data, even
when the device operates
in unsecured physical
space.
bidirectional
policy
WHY CONNECT DEVICES TO THE CLOUD?

171. Many SDKs &
Tools
Alternate Protocols Scalability Security &
Management
Integration with Cloud and
Mobile Applications
CONNECTING DEVICES TO CLOUD APPLICATIONS REQUIRES
UNDIFFERENTIATED HEAVY LIFTING.

172. AWS IOT
Securely connect one or one-billion devices to AWS, so they can
interact with applications and other devices

173. AWS IOT
DEVICE SDK
Set of client libraries to
connect, authenticate and
exchange messages
DEVICE GATEWAY
Communicate with devices via
MQTT and HTTP
AUTHENTICATION
AUTHORIZATION
Secure with mutual
authentication and encryption
RULES ENGINE
Transform messages
based on rules and
route to AWS Services
AWS Services
- - - - -
3P Services
DEVICE SHADOW
Persistent thing state
during intermittent
connections
APPLICATIONS
AWS IoT API
DEVICE REGISTRY
Identity and Management of
your things

174. The Patterns of Success
NEW APPLICATIONS

175. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY
AMAZON S3 SIMPLE BY NAME, SIMPLE BY NATURE

176. AMAZON S3
BUILDING BLOCKS FOR
INTERNET-SCALEAPPS
STORAGE

177. CAN WE APPLY THE SAME APPROACH TO
ALL APPLICATION COMPONENTS?

178. AMAZON S3
BUILDING BLOCKS FOR
INTERNET-SCALEAPPS
STORAGE
AMAZON DYNAMODB
DATA STORE

179. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY
AMAZON DYNAMODB: AN INTERNET SCALE DATA STORE

180. OVER 200 MILLION USERSOVER 4 BILLION ITEMS STORED
MILLIONS OF ADS
PER MONTH
130+ MILLION NEW
USERS IN 1 YEAR
150+ MILLION
MESSAGES PER
MONTH
STATCAST USES BURST SCALABILITY
FOR MANY GAMES ON A SINGLE DAY
OVER 5 BILLION ITEMS OVER 200 MILLION MESSAGES
PROCESSED DAILY
COGNITIVE TRAINING 5+ MILLION
REGISTERED USERS
WEARABLE AND
IOT SOLUTIONS
GAMING COMPANY WITH
70 MILLION ACTIVE USERS

181. AMAZON S3
BUILDING BLOCKS FOR
INTERNET-SCALEAPPS
STORAGE
AWS LAMBDA
COMPUTE
AMAZON DYNAMODB
DATA STORE

182. Virtual Machines Containers Functions

183. SIMPLICITY SCALABILITY LOW COST RELIABILITY LOW LATENCY
AWS LAMBDA: A SERVERLESS COMPUTE PLATFORM

184. AWS LAMBDA: INTERNET-SCALE COMPUTE PLATFORM
DEPLOY YOUR CODE IN SECONDS
SUB-SECOND METERING
NO SERVERS TO PROCURE, PROVISION OR MANAGE

185. MOBILE
CHAT APP
AD DATA ANALYTICS
AND ROUTING
MOBILE APP
ANALYTICS
IMAGE CONTENT
FILTERING
REAL-TIME VIDEO
AD BIDDING
NEWS CONTENT
PROCESSING
GENE SEQUENCE
SEARCH
CLOUD
TELEPHONY
DATA
PROCESSING
WEB
APPLICATIONS
WEB APPLICATIONS
THREAT INTELLIGENCE
AND ANALYTICS
NEWS CONTENT
PROCESSING
GAME METRICS ANALYTICS
SERVERLESS WEB APPLICATIONS

186. THE TOOL OF CHOICE IN AWS ENVIRONMENTS
CLOUDWATCH
EVENTS
LIFECYLCE
HOOKS
CONFIG
RULES
SCHEDULED
JOBS
ECOSYSTEM

187. APIS EMAIL MESSAGING
NOTIFICATION MONITORING ENCRYPTION
SERVICES NOT SERVERS: A BROAD SERVERLESS PLATFORM
AMAZON S3
STORAGE
AWS LAMBDA
FUNCTIONS
AMAZON DYNAMODB
DATA STORE

188. Versioning Metering and
throttling
Caching Signing &
authorization
SDK
generation
Amazon API Gateway
Create robust, scalable and secure APIs in minutes

189. Mobile Apps
Websites
Services
Internet API Gateway
API
Gateway
Cache
CloudWatch
EC2
Endpoints
Lambda
Functions
Any Other
Endpoint
Amazon API Gateway

190. The Patterns of Success in the Cloud
ANALYTICS
DEV & TEST
MIGRATING EXISTING WORKLOADS
BETTER SECURITY
HYPER CONNECTIVITY
NEW APPLICATIONS

191. THE TECHNOLOGY
PLATFORM OF CHOICE

192. There Has Never Been
a Better Time to Build!

193. GO BUILD!