One of the key advantages of delivering solutions on the AWS cloud is that you can avoid procuring and delivering an infrastructure stack as part of your offer. This increasingly applies also to the Software you include in your architectures, as many vendors are now targeting cloud deployment models with innovative new licensing and delivery models, along with guidance for how you might integrate their packages into your solution. In this session, we’ll provide and overview of AWS technology partner ecosystem as well as the rapidly growing AWS Marketplace.
74. Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
75. Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
76. Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications Connected Solutions
Web Mobile
77. Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
Monitoring
Connected Solutions
Web Mobile
78. Extending Workloads
ERP Data
MYOB Advanced ERP Platform
APIAdd-ins
AWS Data Platform
Redshift RDS EMR Kinesis
Analytics + Data Applications
Monitoring
Connected Solutions
Web Mobile
CI/CD - DevOps
81. Why cloud changes software procurement
Enterprises invest $310B
annually in software
Selecting, purchasing and
deploying is still slow and
manual
82. Why cloud changes software procurement
“35MM+ physical servers
globally today – only
15% in the cloud” *IDC
Cloud is shifting software from
perpetuity to subscription OR
consumption based
Enterprises invest $310B
annually in software
Selecting, purchasing and
deploying is still slow and
manual
83. Why cloud changes software procurement
“35MM+ physical servers
globally today – only
15% in the cloud” *IDC
Cloud is shifting software from
perpetuity to subscription OR
consumption based
Enterprises invest $310B
annually in software
Selecting, purchasing and
deploying is still slow and
manual
“…50% of workloads will
move to the cloud by
2018” *IDC
Companies either bring
licenses or buy “as needed
servers” or choose SaaS
84. AWS Marketplace
About Marketplace
• Launched in April 2012
• Publishes software
• Over 699 software partners
• More than 2,100 product listings
Benefits to customers
• Easy product discovery
• Simplifies buying for customers
• Reduces procurement
• Eliminate license management
• One AWS bill
• Consume hourly, monthly, annually
87. How do I build a transformational business with
AWS Marketplace?
• Use AWS Marketplace as primary sales and
delivery channel (ISV and Consulting Partners)
• Train your technical and field staff on AWS using
APN
• GTM best practices
– Comp your field to align with ours
– Build website assets, point to your listing
– Develop quarterly GTM plans
• List your full software suite - price annually
• Take advantage of PoC and GTM funding
88. Picture: Desktop-Build/Karin Dalziel/Creative CommonsPicture: 2010_1310 - Coins_5/Ben Hosking/Creative Commons
Technology Partners help you…
Close Deals More
quickly
Reduce Risk
Focus on solving
customer problems
Create value!!
Accelerate delivery