AWS Enterprise Summit London 2013 - Ian Page - funkypigeon.com

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AWS Enterprise Summit London 2013 - Ian Page - funkypigeon.com

  1. 1. Funkypigeon.com Our AWS Journey Ian Page
  2. 2. Ian Page Network and Infrastructure Manager
  3. 3. Funkypigeon – A potted history • Established in April 2009 • Purchased by a major high street retailer in 2010 • We have achieved national recognition of the brand which is in the top three of the most remembered adverts - You’ve all seen the TV ads
  4. 4. A bit of background • Peaks and Troughs – FP business is very peaky – Valentine’s Day, Mothers Day, Fathers Day, Christmas, TV Advertising, etc. • Previous solution overview – Traditional Hosted solution using physical hardware
  5. 5. So why did we need to change? • Redundant Capacity (High cost) • Lack of elasticity (Inability to scale on demand) • Lack of centralised content/controls (Manual deployment processes) • Limited testing environment (Difficulty conducting comparable tests) • Security and PCI Compliance
  6. 6. What were our requirements? • Had to be a quick project due to trading peaks (3 months or less) • Had to be a simple lift and shift migration • Had to be able to scale to meet demand • Chosen solution had be resilient • Had to have the appropriate tools for monitoring the services and the spend • Had to be a more or less seamless transition
  7. 7. How did we decide upon AWS and CloudReach? • Scalable infrastructure to cater for trading peaks • Resilient solution • Flexibility • Service and support wrapper inclusive of monitoring • Expertise and on-demand assistance • Cost
  8. 8. What were the results and benefits? • Secure, scalable solution • Resilience • Testing and staging environments • Ongoing cost benefits • Far superior support and monitoring both technically and commercially
  9. 9. Comparison
  10. 10. So, what’s next? • Review of current storage with a view to move to cheaper S3 storage • Scaling mobile application services • CloudFront for static content • Continued advances in new products – Mobile Covers and Cases – Large Posters – Multi photo upload Calendars
  11. 11. Thank you

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