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Technology Evangelist, AWS Mobile and IoT
Updated: April 12, 2015
Build Your Mobile App Faster with AWS Mobile
Services
Ji...
What makes your mobile apps unique?
Where are you spending most of your time?
What makes your mobile apps unique?
Where are you spending most of your time?
Problems developers face today
Fragmentation across platforms
Sync scalability is extremely hard
Expensive to manage and o...
Developer’s Mobile App Code
User Identity Mgmt. and Auth
User Data Synchronization
Asynchronous Communication
Active Devic...
Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Recorder DynamoDB Mapper S3 Transfer Mgr SQS Client ...
User identity &
data synchronization
service
Store any NoSQL
data and also map
mobile OS specific
objects to
DynamoDB tabl...
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
Deliver media
Store share...
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mob...
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mob...
Simplifies Identity and
Access Management
Securely access all
AWS services from
Mobile device
Cross-device and
Cross-platf...
Identity
Providers
Unique
IdentitiesJoe Anna Bob
Any Device
Any Platform
Any AWS
Service
Helps implement security best
pra...
Unique Identifier for Your “Things”
“Headless” connected devices can also
securely access cloud services.
Save Data to the...
Sign up for AWS Account and login to AWS Management Console
Download and integrate the Mobile SDK and store and
sync user ...
Set granular access permissions on AWS
resources
Get fine-grained access control to cloud
resources.
Safeguard AWS Credent...
End Users
App with
AWS Mobile
SDK
Access
to AWS
Services
Login OAUTH/OpenID
Access Token
Cognito ID,
Temp
Credentials
Acce...
Your own Username
And Password
Your own user authentication system
Several apps prefer to have their own username
and pass...
Cognito ID
(Temp
Credentials)
DynamoDB
End Users
Developer
App with
AWS Mobile
SDK
Access
to AWS
Services
Cognito Identity...
Identitypool
Identity
Providers
Pool of identities that
share the same trust policy
Access
Policy
Access to
AWS
Services
i...
s3:*
dynamodb:*
cognito-sync:*
Allow
Actions:
All S3, Sync store
Operations
Resource:
All resources within
these services
...
s3:PutObject s3:GetObject s3:DeleteObject
s3:ListMultipartUploadParts s3:AbortMultipartUpload
arn:aws:s3:::BUCKET_NAME/*
s...
s3:PutObject","s3:GetObject","s3:DeleteObject”,”s3:
ListMultipartUploadParts","s3:AbortMultipartUpload
arn:aws:s3:::BUCKET...
Allow
Actions:
All sync operations
Resource:
Only to that identity
{
"Effect": "Allow”,
"Action": ["s3:GetObject”,"s3:PutO...
User Data
Storage and
Sync
Any Platform
iOS/Android/FireOS
Store App Data, Preferences and State
Save app and device data ...
Sync Game States
Across OS/devices
State Transition
(link multiple accounts)
Sync User Profiles
across OS/devices/web
Concrete Software builds cross platform mobile games
Concrete Software has been making hit mobile games
like Jellyflop and...
Offline
Fast
Intelligent Sync
Flexible Conflict resolution
Local SQLite Cache
• Identity Pool: Pool of app users. Can be shared
across apps.
• Identity: An individual user. Consistent across
identity ...
AWS
Account
Identitypool
Dataset
Identity
Identity
Identity
Dataset
Dataset
identitypool
1:n
1:n
1:n
User
preferences
Deve...
Initialize the CredentialsProvider and CognitoClient
Call synchronize on the dataset
Create or open Dataset and Add Key Va...
Initialize the AWSCognitoSyncClient
Call synchronize on the dataset
Create or open Dataset and Add Key Values
DataSet *dat...
Store and share media
Deliver media
Store shared data
Stream real-time data
Send push notifications
Store user-generated p...
Scalable and Generous
Free Tier
Focus on metrics that
matter. Usage reports
available within 60
minutes of receiving data
...
Sign up for AWS Account and create or use existing Cognito ID in
the AWS Management Console
View engagement and session ac...
Key Business Metrics
(with one line of code)
1. Monthly Active Users
(MAU)
2. Daily Active Users
(DAU)
3. New Users,
4. Da...
Track Retention
User retention is a key
indicator to judge the
outcome of a marketing
campaign, new feature
introduction, ...
Get behavioral insights into app specific
actions that your users take
Reports provide a view of how often custom
events o...
Initialize the MobileAnalyticsManager. That’s it! Get Session
Activity in the AWS Management Console.
For Custom Events ac...
Initialize the AWSMobileAnalytics object. That’s it! Get Session
Activity in the AWS Management Console.
Submit the event....
mobile
client
Amazon
S3
Amazon Mobile
Analytics
mobile
client
Amazon
S3
Amazon
Redshift
Amazon Mobile
Analytics
Hadoop/Spark
Amazon EMR
Amazon
Glacier
archive
batch
mobile
client
Amazon
S3
Amazon
Redshift
Amazon Mobile
Analytics
External data
event_timestamp arrival_timestamp
event_type app_id
app_title cognito_id
client_id platform
platform_version locale
app_pa...
mobile
client
Amazon
S3
Amazon
Redshift
Amazon Mobile
Analytics
External data
GROWTH PER COUNTRY
68
THE WORLD CUP IS THE MOST INTERESTING FOR THE AMERICANS
PENETRATION
69
USERS PER CAPITA
LEVERAGE ON MISSION
70
VOTE PER COUNTRY
DEVICES
71
IN FORZA FOOTBALL
Store and share media
Deliver media
Store shared data
Stream real-time data
Send push notifications
Store user-generated p...
Auto Scaling
(Never under or over
provision)
Focus on business logic,
not infrastructure. Upload
your code; AWS Lambda
han...
How can you put AWS Lambda to work?
Stream
processing
Data triggersBack-end
service
Mobile/IoT Indexing &
synchronization
CommandPost is CMP.LY’s patented
Monitoring, Measurement & Insights (MMI)
tool for managed social communications.
Increase...
Respond to events in real-time
Map local functions to lambda functions from within the SDK
Target, Filter, and Route Amazo...
Amazon
Cognito Sync
Dataset
Amazon
DynamoDB
Table
Map local
functions to
invoke
Lambda
Functions
synchronously
Maintain
In...
Initialize the LambdaFactory and define the Interface for the functions
Call synchronize on the dataset
Create/Upload the ...
Authenticate users
Authorize access
Analyze User Behavior
Synchronize data
AWS Mobile SDK
Amazon Mobile
Analytics
Amazon C...
Kinesis
AWS
Mobile
SDK
S3
Integrated AWS Mobile SDK
Optimized for native OS
Multipart upload media
Fault tolerant download...
S3 Connector
Multipart upload media (photos, videos, audio)
Fault tolerant download (e.g. assets)
No backend required
Auto...
Outplay Entertainment –Amazon S3 Connector viaAWS Mobile SDK
Outplay Entertainment is mobile-focused game
developer on a m...
TransferManager transferManager = new
TransferManager(credentialProvider);
Upload upload = transferManager.upload(BUCKET_N...
self.transferManager = [S3TransferManager new];
self.transferManager.s3 = s3client;
[self.transferManager uploadFile:fileN...
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mob...
Cloud App
Platform Services Mobile Apps
Amazon SNS
Cross-platform
Mobile Push
Internet
Apple APNS
Google GCM
Amazon ADM
Windows WNS and
MPNS
Baidu CP
With Amazon ...
Mobile push lets our users live
life together in the moment, even
when they are miles apart.
Founded in San Francisco
in 2...
35 AWS EC2 m3.xlarge instances
Home-rolled code based on Tornado
6 Load
Balancers
Constantly trying to
scale out, both at
...
Amazon SNS
Mobile Push
Zero to 500m+ daily
push notifications
almost overnight
Highest available
reliability and speed
Easy migration
$1 per mill...
Fast reliable
notification for every
Email received is
powered by SNS
Customers love
high scale and
Reliability of SNS
Hig...
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mob...
Joe Anna Bob
High Scores
Joe 1500
Anna 800
Bob 750
Amazon DynamoDB Connector: Object Mapper
Simplifies access to Amazon
Dy...
HitPoint Studios UsesAWS to GrowAudience and Cut Costs by 45%
HitPoint is an independent casual online game
developer with...
Cognito
User
Management
CloudFront
Content
Delivery
DynamoDB
Persistence
SNS
Notifications
EC2
Compute
Kinesis
Event Strea...
Amazon DynamoDB: Example @DynamoDBTable(tableName = "Bookstore")
public static class Book {
private int id;
private String...
Amazon DynamoDB: Example
// Build a book object
Book book = new Book();
book.setId(17);
book.setIsbn("222-2222222222");
bo...
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mob...
Amazon
Kinesis
RedshiftS3Kinesis
enabled
Apps on
EC2
AWS
Mobile
SDK
For sophisticated
User Behavior
Real-time
Analysis
Int...
Hardlight (ASEGANetworks Studio) –Amazon Kinesis
Hardlight (SEGA) is known for bringing SEGA’s
much loved blue mascot to t...
Authenticate users
Authorize access
Analyze User Behavior
Store and share media
Synchronize data
AWS Mobile SDK
Amazon Mob...
Photo Sharing App Example Usecase: The Next Instagram
AWS RegionAUTHENTICATED(ASSUMEDROLE)
Photo Sharing
AWS MOBILE REFERENCE ARCHITECTURES
Download
Photos &
App Files
Session ...
• Common authentication mechanism across
all services
• Automatically handle intermittent network
connections
• Cross-plat...
SNSCognito
Cognito
Cognito
SNS
Lambda
Lambda Lambda
Lambda
Any
Analytics S3/Redshift
Kinesis
DynamoDB
Cognito KinesisLambd...
Flexible and Work
Better Together
Serverless and
Scales automatically
Fully Integrated and
easy to get started
Amazon
Cognito
Mobile
Analytics
SNS
Mobile Push
Free Tier:
1 Million push
messages every
month
Free Tier (for first 12
mon...
Jinesh Varia
@jinman
jvaria@amazon.com
Amazon Cognito Amazon Mobile
Analytics
Amazon SNS
Mobile Push
Free Tier:
1 Million push messages
every month
Thereafter:
$...
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia
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Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia

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Build powerful mobile applications using AWS Mobile Services. For the first time, we will discuss how mobile developers can leverage the new cross-platform AWS Mobile Services that we announced today. How they can authenticate and authorize their users using Amazon Cognito, user identity and data synchronization service. We will discuss how Amazon Mobile Analytics service collects, visualizes and understand your mobile app usage at scale, All this is available as a single unified and mobile-optimized easy-to-use SDK so developers can access these new services (and other services like S3, DynamoDB) with just a few lines of code on the client and without the need of owning backend servers. - http://aws.amazon.com/mobile

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  • Do you want me to present with you?
  • Mobile is changing our world.  Developers, more than ever, rely on the cloud to build more exciting and engaging applications on a massive scale an increasingly global audience.
  • What makes your applications unique
    Where you are spending most of your time

    Our goal
  • Our goal

    “Secret Sauce”
    Great Playability
    Great User Experience
    Social Integration
    Viral Tricks
    Content
    Art and Graphics
  • Most of this is just undifferenciated heavylifting. For example, Synchronizing data across multiple devices is table stakes but actually extremely hard to implement, they have to have right architecture, that scales to millions of users, security and most important complex conflict resolution techniques to get it right.
  • Most of this is just undifferenciated heavylifting. For example, Synchronizing data across multiple devices is table stakes but actually extremely hard to implement, they have to have right architecture, that scales to millions of users, security and most important complex conflict resolution techniques to get it right.
  • Such services are fully integrated with the rest of AWS offering, are optimized for mobile use cases, are accessible via a single Mobile SDK and share the same scalable, on-demand, global infrastructure of all our other AWS services.
  • Amazon Cognito is a simple user identity and data synchronization service that helps you securely manage and synchronize app data for your users across their mobile devices.

    AWS Identity and Access Management (IAM) enables you to securely control access to AWS services and resources for your users.

    Amazon Mobile Analytics is a service that lets you easily collect, visualize, and understand app usage data at scale.

    Amazon S3 as you know is cloud storage for the Internet. We make it easy for you to access S3 from your mobile app using a S3 Transfer Manager

    DynamoDB is a fast, fully managed NoSQL database as a service that makes it simple and cost-effective to store and retrieve any amount of data, and serve any level of request traffic. The Amazon DynamoDB Object Mapper simplifies access to DynamoDB by enabling you to map your client-side classes to Amazon DynamoDB tables without having to write the code to transform objects into tables and vice versa.

    Amazon Kinesis is a fully managed service for real-time processing of streaming data at massive scale. The Kinesis Recorder batches requests to handle intermittent network connection and enable you to record events even when the device is offline.

    All this is bundled in the AWS Mobile SDK.

    The AWS Mobile SDK helps you build high quality mobile apps quickly and easily. It provides access to services specifically designed for building mobile apps, mobile-optimized connectors to popular AWS data streaming, storage and database services, and access to a full array of other AWS services.



  • The moment you have more than one device, the cloud becomes the logical place to do work and store stuff.  AWS provides a great platform for mobile developers regardless of where the device comes from, what operating system it runs, and what a developer wants to do with it. 
  • To give you a context, lets take an Example, Table stakes of any app

    Authenticate Users: Lets start from the users of your app. The most important aspect for you when building a mobile app is to deliver an engaging experience. For that you would want to know who the user is. In most cases you would use third party identity providers like Amazon, Facebook or Google. However, often a login screen proves to be a point of friction, so you would want users to be able to skip any authentication and directly interact with the app. But at the same time when users do decide to login, they expect their preferences, settings, progress to carry over.

    Synchronize Data: Users expect their preferences or profiles to be saved from one session to the next. E.g if you have a game, they expect to resume the game where they last left off. To make matters more complicated, your app or game may be available across platforms – iOS, Android, FireOS. If that is the case, users would expect their data, preferences, profile etc. to be automatically synced and available across devices and platforms. E.g with Amazon Instant Video, users can pause a video they are watching on their Kindle Fire and resume on iPad

    Store and share assets and media: Appstores generally have a limit on the size of the app that can be downloaded over WAN. You would want to store the app’s assets in a cloud storage so you can reduce the size of the app. In additional may want to store your users data like pictures and video in the cloud.

    Store shared data: Often you would want to store app data e.g settings in form of key-value pairs in NoSQL database and query it for fast access.

    Push Notifications: Coming back to user engagement, push notifications are a great way to engage your users. You can leverage Push Notifications to remind users of a special ongoing promotion, breaking news, or an update to your app. It’s a great way to bring the users back to your app.

    Analyze App Usage & Track Retention: Once you deploy your app, you would want track how your app is performing. You would want to track the usage of your app and also how well you are able to track retention. Some of the common things that you would want to track are active users, session duration, Revenue related metrics like revenue per daily active users, etc.

    Analytics User Behavior: You would also want to track user behavior or how users interact with your app. Do they follow the UX flow that you would expect, where would they drop off in your app etc.

    Stream data in real-time: You would want to collect large amount of custom metrics from your app for off-line analysis like click-stream logs.

    Authorized Access: Most importantly you want to provide secure and authorized access to cloud services.

    Now lets see how AWS can help you in each of these areas
  • How to build an app

    1. Authentication
    2. Authorization
    3. Data Storage and Delivery (Upload and Download)
    4. Data Analytics
    5. Data Synchronization
    6. Push Notifications
    7. Shared Data
    8. Stream real-time data
    9.
  • Lets understand this in the context of a mobile game app
  • Amazon Cognito is a simple user identity and data synchronization service that makes it easy to securely manage your users data across their mobile devices. You can create unique identities for your users with information from a number of public login providers

    You can save application data locally on the device and then securely sync and save this data to the cloud so your application can work online and offline. You can save any kind of data in Key/Value pairs such as application preferences or game state in the AWS Cloud without having to write any backend code or manage any infrastructure.

    This means you can focus on creating great experiences instead of having to worry about building and managing a backend solution to handle identity, network state, storage, and sync.
  • One of the key benefits of Amazon Cognito is its Identity broker component. It creates a unique identifer and matches it when user’s login with any of the login providers. Developers have the flexibility to choose any login provider, in v1, we support G+, Amazon and Facebook and you can easily integrate using the SDK.

    We focus on users and not login providers and manage the user preferences for that users.
     
    Implementing AWS security best practices for accessing cloud resources with Amazon Cognito is easy. Amazon Cognito gives each app a set of temporary, limited privilege AWS credentials for each app user to access all AWS services.
  • We have seen that 90% users simply consumers of data and only 10% are actually content creators. Unauthenticated guest users are users just like logged in users. We should focus more on them, build services for them, and treat them like users, not second class citizens.

    Amazon Cognito simplifies the way your application can access AWS resources in a secure manner, following AWS security best practices, even when your application users are not authenticated.  Amazon Cognito creates a random, unique identifier for each unauthenticated guest so you can start saving application data for those users and also leverage the temporary, limited privilege credentials Amazon Cognito provides to access other AWS resources, such as Amazon S3 and Amazon DynamoDB. When your users decide to authenticate using one of the supported public login providers, Amazon Cognito ensures the data you saved against the unauthenticated profile is now associated with the new authenticated profile removing the complexity of managing user conversion.

    By registering an unauthenticated user   or by sending a login provider token to Amazon Cognito, your application receives a set of temporary, limited privilege credentials from Amazon Cognito to access your AWS resources. Amazon Cognito takes care of all the steps necessary to create a unique identifier for your app’s users and retrieve the AWS credentials. Incorporating AWS security best practices now takes just a few lines of code.
  • And Lets first touch on the security aspect. We have seen a lot of developers tend to embed their AWS credentials in their app. These credentials are compromised if the app is decompiled.

    Amazon Cognito, eliminates the need to embed you AWS credentials in the app.

    Your mobile app authenticates with the identity provider (IdP) using the provider’s SDK. Once the end user is authenticated with the identity provider, the OAuth or OpenID Connect token returned from the identity provider is passed by your app to Amazon Cognito, which returns a new Cognito ID for the user and a set of temporary, limited-privilege AWS credentials. Amazon Cognito supports the creation and token vending process for unauthenticated users as well as authenticated users. Amazon Cognito creates a random, unique identifier for each unauthenticated user.

    You can use the unique identifier generated for your app users in your Identity and Access Management policies. For example you can create a policy for an S3 bucket that only allows a particular user access to their own folder thus setting granular access permissions on AWS resources.
  • Architecturally, Amazon Cognito has two parts: Cognito identity Broker and Cognito Sync Store. Users first login with login provider of their choice and App with SDK does the rest.

    In the past, to access cloud services, developers embed aws credentials which is access key id and secret key within the application, this is highly unsecure because it is easy to unip the apk file and get access to keys.

    Now we make it extremely secure by not only create temprory creds that are valid only for one hour but also limiting the access to other data. The users only have access to store and sync in their own dataset.

    Once you get the temp cred, you can access other AWS services like S3 to store video, for example, DynamoDB to store shared data like leaderboards, kinesis to store streaming data logs and so on.
  • Our policy allows access to all
  • We can restrict to the bucket for S3
  • We can add a restriction by username/id but our policy is for everyone who assumes the role
  • We can add a restriction by username/id but our policy is for everyone who assumes the role
  • As we all know the number of devices per user is going down any time soon. Customers have told us users with multiple devices want to be able to transition between devices seamlessly. They want a roaming synchronized app profile so they can pick up their tablet and continue playing a game at the same level they achieved on their phone. Turns out sync at scale is an hard problem to solve.

    Additionally, they want to be able to access their profile even when their device is offline. To date, developers wanting to implement roaming profile functionality in their apps have had to roll their own solution or use a system tied only to a particular login provider. This either requires the developer to do more work or to limit their cross platform story.
  • With Amazon Cognito developers can synchronize application data across an end user’s devices with a single line of code.

    With Amazon Cognito, developers can securely store application data, such as preferences and game state in the AWS cloud. With synchronized application data, developers can give your users a consistent, unified experience on their app across all of their mobile devices.

    Developers can use Amazon Cognito directly from their mobile app without building or maintaining any backend infrastructure. Amazon Cognito handles secure application data storage and sync, enabling them to focus on their application experiences, instead of the heavy lifting of creating and managing a user application data sync solution.

    It manages the complexity of conflict resolution and intermittent network connectivity by managing offline cache ensuring your application can always deliver a great user experience. Each data set in the Amazon Cognito sync store can be synchronized on all devices associated with an identity simply by calling the synchronize () method.
  • STORY BACKGROUND [Include more details about the customer and the challenge. Example below.]
    Vodafone operates a live, interactive mobile television service, known as Mobile TV, through the Cricket Live Australia application
    Traffic for the applications peak during the four-month period when the international cricket season is at its height in Australia. During the 2011/2012 cricket season, 700,000 consumers downloaded the Cricket Live Australia application
    Vodafone needed to be able to meet customer demand, but didn’t want to invest in additional resources that would be underutilized cricket’s off-season.

    SOLUTION AND BENEFITS [Include more details about the solution, AWS benefits, and the AWS product list. Example below.]
    By using AWS, Vodafone is able to provide its streaming mobile service to any mobile device on any network cost-effectively
    Able to provide up to 10,000 simultaneous live streams compared to 3,000 before AWS
    Streaming service would have cost millions without the AWS Cloud
    Able to expand mobile streaming to additional networks and customers
    Using Amazon EC2, Auto Scaling, Amazon EBS, Amazon CloudWatch, and Amazon RDS
  • One identitypool across advertizers
    Cognito id becomes a cookie id
  • Use 1 to many
  • SMS international
    Push Deliverity stats from Apple
    Latency/reliability
    SMS verification
    Support for inbound SMS
    SMS China?
    Regions exansion sync
    Username and password.
  • Mobile Analytics is a service for collecting, visualizing and understanding app usage data at scale.
    Mobile Analytics is Fast, with reports typically updated within 60 minutes from when data are received.
    The service free up to XX million events/month (TBD), and scalable to process billions of events per day from million of users
    Your data stays confidential: Amazon does not own, share or monetize your data.
    5. Mobile Analytics is cross-platform service that works with iOS, Android and Fire OS apps using our SDK, or with a Connected Device or a Server using the REST API
  • Amazon Analytics is a service for collecting, visualizing and understanding app usage data at scale. The Amazon Analytics service is free , reports are updated within minutes from when data are received, and the data collected are owned by you. It is built to scale with your business and can collect and process billions of events per day from many millions of users.

    It’s a crossplatform services, any device any OS (Android, IOS, FireOS) can send data to Analytics service and see granular reports
  • 1. We have made it easy for our customers to get a feel for the service with a demo app, and easily get started with resources such as tech documentation and user guide
  • Quick Overview: Track nine pre-selected metrics in a simple to review dashboard to get a quick idea of engagement

    Active Users: Track how many users engage with your app daily and monthly and monitor sticky factor to gauge engagement, appeal, and monetization

    Sessions: Track how often your app is used on a given day and how often each user opens your app during a day

    Retention: Measure the rate at which customers come back to your app on a daily and weekly basis, after first use

    Revenue: Track in-app revenue trend data to identify areas for monetization improvement

    Custom Events: Track custom defined user actions specific to your app

    Sticky factor
  • User retention is a key indicator to judge the outcome of a marketing campaign, new feature introduction, UX changes, app updates, etc.
    We have made it easy to track user retention with four charts, two for daily, and two for weekly retention estimates.
    As an example, if you look at the upper right chart, the developer of this app can see that he had ~2,900 new user on June 6th, of which 700 came back on the 7th, 390 came back on the 9th and finally, 230 came back on the 13th.
  • Custom Events let you track any action taken in your app, giving you an incredibly powerful insight into your user’s experience and behavior.
    Custom Events are often used to track social events such as number of Likes/Shares, app specific events such as play progress/song played, and in-app purchase events such as transactions per product SKU.

    Songs played is the custom even per session. Attribute numerical value associated with the data metric. Attribute: Weaponsused sword, how many people used the sword?



  • Later this year we plan to add continuous, automatic export of raw event data from your mobile devices to your own Redshift Cluster.
    With Redshift, you can write custom queries to analyze user segments in detail and extract the full value from your data to optimize your application experiences.
  • Forza Football has become the worlds’ 2nd largest football app after just 2,5 years in business.
    We are a team of 17 based in Göteborg, Sweden.
    The americans in the room might recognize this sport as soccer but I will call it football throughout the presentation.
  • Forza Football lets the users follow live scores
    Users can also subscribe to push notifications
    The users can also vote and give their confidence in the managers and squad.
  • This is our numbers since our release in 2012.
    We have got over 5 000 000 downloads and over 50% converts to a monthly active user.
    Our sticky factor is 50%.
    This is the amount of our monthly active users who use the application on a particular day.
    Each month we got 100 000 000 sessions, 800 000 000 push notifications and track over 1 600 000 events.

  • Bulk update and backin time.
  • Back-Services
    • Use Lambda to build back-end services to perform workloads such as image analysis, document transformation, and indexing.
    • Architect your applications more effectively by moving client-side logic to a Lambda function
    o Easy scalability and more complex functionality for your app
    o Avoid client platform variations, reduce battery drain, and enable easier updates

    Data triggers
    • Use Lambda to trigger compute functions when data changes in other AWS services
    o Creating thumbnails when new images are added to Amazon S3
    o Run sophisticated calculations on data after it is loaded into Amazon DynamoDB
    o Perform watermarking or compression when new documents are uploaded to Amazon S3.

    IoT
    • Lambda functions can be triggered by events from IoTconnected devices
    o Send a customized Amazon SNS notification when a smart thermal sensor indicates that the temperature is outside a defined limit.
    o Monitor and act on device data in an Amazon Kinesis stream, enabling you to easily connect smart appliances, home lighting systems, connected parking meters, or industrial machines to AWS services.

    Stream processing 
    • Lambda functions can be triggered by data stream updates from Amazon Kinesis and Amazon DynamoDB.
    o Watch for a pattern, such as an address, and trigger an alert to perform address verification.


    Data Indexing and synchronizing
    • Lots of AWS developers store objects in Amazon S3 and then run separate routines on a regular basis to update an index of the object metadata in Amazon DynamoDB and enable high speed search.
    • Lambda can monitor when objects are uploaded in S3, and automatically run a function to update the index in DynamoDB
    o Index is always updated, so search engines and other applications always have accurate index metadata

  • What are you using Lambda for?
    o    Social media aggregation
    ·   Previously running a handful of our Node.js applications for communicating with third-party APIs, like Facebook or Twitter.
    ·   experiencing memory leak issues due to the number of exceptions we would encounter
    ·   We refactored those applications to leverage AWS Lambda - using Lambda applications to make our API requests; triggered using custom events
    ·   Allowed us to remove the direct API calls from our applications and work just with the results via S3 and SQS.
    ·   We've been able to increase the amount of data we can process while reducing the resources (instances) required to do it.
    ·   It is part of our production system; we dropped EC2 instances, help with the memory usage, helped significantly with rate limiting to FB API calls
    o    Finding ways to simplifying other parts of our system
    ·   In the last week or so, other parts of AWS that we weren't leveraging e.g. connecting what we were doing to Kinesis
    ·   Certainly a number of internal only projects - use cases for Lambda
  • Use SNS to send a push notification alerting the user that they are trending, and inviting them to engage with the app. So in literally less than 50 lines of Javascript, here we’ve build an entire application without provisioning a single instance, which will scale automatically no matter how popular our mobile app gets. Server-free, fast to deploy and easy to code; that's AWS Lambda.

    This is an example of how applications can be architected in an event-driven computing environment, but to hear more about how Lambda can be used at scale, I’d like to welcome to the stage, Neil Hunt, the Chief Product Officer of Netflix.

    [Introduce Neil Hunt, Chief Product Officer at Netflix]
  • How to build an app

    1. Authentication
    2. Authorization
    3. Data Storage and Delivery (Upload and Download)
    4. Data Analytics
    5. Data Synchronization
    6. Push Notifications
    7. Shared Data
    8. Stream real-time data
    9.
  • draft
  • STORY BACKGROUND
    Outplay Entertainment is mobile-focused game developer on a mission to deliver fun, free and innovative games for smartphones, tablets, and social networks.
    Flagship games include Alien Creep and Monster Legacy. They have a brand new title coming out called Mystery Match.
    Alien Creep has over 500K installs on Google Play and has above 4 star rating on both Apple Appstore and Google Play
    Game assets had to be stripped out to get the games under the Over The Air download size limits for the stores.
    In their experience, up-front delays at the starts of games is off putting for many users.
    Want to ensure that users are able to immersive themselves as soon as they launch the game.


    SOLUTION AND BENEFITS
    Decided to use S3 to host the extra assets and use the AWS Mobile SDK to download them at runtime.
    They are able to start the download in the background while the user starts to play.
    This has added benefit that they can update the assets without having to re-publish the game in Appstore.
    The solution scales seamlessly as the number of users increase and there is no impact to latency.
  • How to build an app

    1. Authentication
    2. Authorization
    3. Data Storage and Delivery (Upload and Download)
    4. Data Analytics
    5. Data Synchronization
    6. Push Notifications
    7. Shared Data
    8. Stream real-time data
    9.
  • Today push notifications is the way to get to the app when the user is not using. It is extremely important functionality to drive engagement, retention and overal user experience. Customers tell us that working with diferent push notifications services is painful. They have to maintain serverside database of tokens issued by apple and android, and maintain the infastructure and different APIs. Moreover, sending push notifications to different parts of the world for example china, where there are more than 200 android appstores is extremely hard.
  • Each platform works differently, and push gets even more complex as you scale to support millions of devices.
  • Amazon SNS Mobile Push is a managed, scalable, cross-platform push intermediary service. It abstracts the complexity of different push notification services and allows developers to send push notifications across different mobile endpoints. You can subscribe to topics and and send messages which are then relayed to apple, google, Windows, or Baidu notifications services

  • Customers love
    high scale and
    Reliability of SNS

    Fast reliable notification for every
    Email received is powered by SNS

    High-profile Startups
    trust SNS for their
    high-profile launches

    Launched its Android
    App with SNS, no
    provisioning required

    Mature games increase
    retention using SNS

    Advanced targeted
    notifications
    bring players back into
    the game


  • How to build an app

    1. Authentication
    2. Authorization
    3. Data Storage and Delivery (Upload and Download)
    4. Data Analytics
    5. Data Synchronization
    6. Push Notifications
    7. Shared Data
    8. Stream real-time data
    9.
  • We discussed user data, now lets talk about shared data.
  • It is highly likely that your app will have some data that you would want to share across users who will be on different platforms and devices. To ensure a fluid experience you would want quick and reliable access to the shared data. As an example, lets take one of the most common use cases in games – many games track high scores, leader boards and achievements to add a social element to the game and to increase user engagement. For that you need a quick access database in the cloud that you can query from the client. DynamoDB is a perfect solution for that.

    So what is DynamoDB?

    It is a fully managed NoSQL database service. Through its provisioned throughput model, it guarantees predictable performance. As your app can become an instant success overnight and your users can increase from 10s and 100s to 100 of thousands in matter of days. DynamoDB scales seamlessly. There is no cap in the table sizes and throughput limits. It uses SSD-based storage nodes that delivers low-latency access. And there is no administrative overhead.

    Now lets talk about how you can access DynamoDB from the AWS Mobile SDK in you Mobile App. In addition to the low-level APIs, we provide DynamoDB Object Mapper that simplifies access to Amazon DynamoDB. Using the Object Mapper, you can map you client-side classes to DynamoDB tables. The client library handles transforming the objects into tables and vice versa, eliminating the need for you to write redundant code.

    To see how easy it is to access DynmaoDB, lets look at an example
  • STORY BACKGROUND
    Financial services technology company focused on the global trading market
    Develops trading, market data, and social research solutions for individual investors, small to mid-size brokers, and developers
    Needed a solution that could provide on-demand resources with the ability to handle unpredictable situations

    SOLUTION & BENEFITS
    Reduced the fixed cost of launching a software product by 40%   
    Reduced product development by hundreds of hours, enabling a more aggressive product development strategy
    Deployed servers in a single day, resulting in faster delivery of market data to customers
    Maintained client and trade record security while simplifying distribution of market data
    Using Amazon EC2, AmazonS3, Elastic Load Balancing, Amazon RDS, and AWS Direct Connect
  • Suppose you have this DynamoDB table called BookStore. It has four fields Id, isbn, Title, and a Boolean HardCover. You would create this table in DynamoDB by going to the AWS DynamoDB Console where you can also define primary keys, read/write capacities, set up notifications and alarms etc. We will leave these details for a subsequent webinar.

    Now in your mobile app, you can use DynamoDB defined annotations to map client side classes to DynamoDB tables. For this example, we will create a mapping class called Book which will have the same fields as the DynamoDB table and Get and Set method for each field.
  • Next you will simple build a book object and set the required fields.
    To save the object to DynamoDB, you will simply use DynamoDBObjectMapper save(..) method
    To update the item again, simply update the fields in the object and call save(..) again.
    And finally to load another book, you can call the DynamoDBObjectMapper load(..) method and use the hash key. In this case we have set the id as the hash key.
  • How to build an app

    1. Authentication
    2. Authorization
    3. Data Storage and Delivery (Upload and Download)
    4. Data Analytics
    5. Data Synchronization
    6. Push Notifications
    7. Shared Data
    8. Stream real-time data
    9.
  • draft
  • STORY BACKGROUND [Include more details about the customer and the challenge. Example below.]
    Hardlight (SEGA) is known for bringing SEGA’s much loved blue mascot to the mobile domain.
    The Sonic games are highly rated (above 4 star) on both Apple Appstore and Google Play Store

    SOLUTION AND BENEFITS
    Hardlight leverages Amazon Kinesis available in the AWS Mobile SDK to stream data and events from the devices.
  • How to build an app

    1. Authentication
    2. Authorization
    3. Data Storage and Delivery (Upload and Download)
    4. Data Analytics
    5. Data Synchronization
    6. Push Notifications
    7. Shared Data
    8. Stream real-time data
    9.
  • These services are optimized for mobile OS and make it dead easy to get started when using the SDK. They add a lot of functionality for example Kinesis and Analytics automatically buffer records and events to handle intermittent connection. Kinesis support in the SDK, you can directly ingest large amounts of streaming data from around the world to Kinesis Stream which automatically handles shard. SDK is a great wrapper to handle distributed systems issues, such as automatic retries and so on. Our Mobile SDK adds even more functionality above the normal SDK such as resume, cancel in case of S3 etc.
  • What are the key ways we differenciate
  • Get the latest version of the SDKs
  • Amazon Cognito has a simple pay as you go pricing plan, with no upfront costs. You pay only for what you use.   

    Authenticating users and generating unique identifiers is free with Amazon Cognito. Upon sign-up, new AWS customers receive 10 GB of cloud sync store and 1,000,000 sync operations per month.
     
    Charges are based on the total amount of data saved in the Amazon Cognito cloud  sync store and the number of sync operations performed.

    Amazon Analytics is almost free with 100 million events/month and just a 50 cents for millionevents there after.
  • Using AWS Mobile Services
  • Still incomplete
  • Still incomplete
  • Still incomplete
  • Transcript of "Build Your Mobile App Faster with AWS Mobile Services (Cognito, Lambda, SNS, Mobile Analytics and more) - Jinesh Varia"

    1. 1. Technology Evangelist, AWS Mobile and IoT Updated: April 12, 2015 Build Your Mobile App Faster with AWS Mobile Services Jinesh Varia, @jinman
    2. 2. What makes your mobile apps unique? Where are you spending most of your time?
    3. 3. What makes your mobile apps unique? Where are you spending most of your time?
    4. 4. Problems developers face today Fragmentation across platforms Sync scalability is extremely hard Expensive to manage and operate Distracts them from building core UX Managing unique user identities is difficult “Table stakes” for every app Undifferentiated Heavy Lifting Developer’s Mobile App Code User Identity Mgmt. and Auth User Data Synchronization Asynchronous Communication Active Devices Analytics User Behavior Analytics Engagement Analytics Push Notifications Event Triggers Platform agnostic Mobile Backend Data Validation and Transformation File and Media Storage Shared Database Storage Data Collection And More…. AWS Cloud Infrastructure
    5. 5. Developer’s Mobile App Code User Identity Mgmt. and Auth User Data Synchronization Asynchronous Communication Active Devices Analytics User Behavior Analytics Engagement Analytics Push Notifications Event Triggers Platform agnostic Mobile Backend Data Validation and Transformation File and Media Storage Shared Database Storage Data Collection And More…. AWS Cloud Infrastructure Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Amazon Lambda New! Mobile-optimized Connectors (Kinesis, S3, DynamoDB, SQS)
    6. 6. Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Kinesis Recorder DynamoDB Mapper S3 Transfer Mgr SQS Client SES Client AWS Global Infrastructure (Regions, Availability Zones, Edge Locations) Core Building Block Services Mobile Optimized Connectors Mobile Optimized Services Your Mobile App, Game or Device App AWS Mobile SDK, API Endpoints, Management Console Compute Storage Networking Analytics Databases Integrated SDK AWS Mobile Services AWS Lambda Lambda Functions λ λ λ λ
    7. 7. User identity & data synchronization service Store any NoSQL data and also map mobile OS specific objects to DynamoDB tables Fast cross-platform Analytics & reporting Service Powerful Cross-platform Push notification service Recorder that can handle intermittent network connection Easily upload, download to S3 and also pause, resume, and cancel these operations Send email reliably from device Access distributed buffering and queuing service Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Kinesis Recorder DynamoDB Mapper S3 Transfer Mgr SQS Client SES ClientAWS Lambda Lambda Functions λ λ λ λ Not limited to Mobile. Run stateless cloud Functions without any Backend servers to Manage or scale
    8. 8. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data Deliver media Store shared data Stream real-time dataRun Business Logic Send push notifications Manage users and identity providers Securely access cloud resources Sync user prefs across devices Track active users, Engagement, retention Run stateless custom Code without managing servers Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App
    9. 9. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Stream real-time data Amazon Kinesis (Recorder) Run Business Logic AWS Lambda Send push notifications Amazon SNS Mobile Push Your Mobile App
    10. 10. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Stream real-time data Amazon Kinesis (Recorder) Send push notifications Amazon SNS Mobile Push Your Mobile App Run Business Logic AWS Lambda
    11. 11. Simplifies Identity and Access Management Securely access all AWS services from Mobile device Cross-device and Cross-platform Sync Implement security best practices “Your App data is secure, available offline, and kept in sync between devices” Synchronize user’s data across devices and platforms Manage users as unique identities across identity providers Guest Your own Auth
    12. 12. Identity Providers Unique IdentitiesJoe Anna Bob Any Device Any Platform Any AWS Service Helps implement security best practices Securely access any AWS Service from mobile device. It simplifies the interaction with AWS Identity and Access Management Support Multiple Login Providers Easily integrate with major login providers for authentication. Unique Users vs. Devices Manage unique identities. Automatically recognize unique user across devices and platforms. Mobile Analytics S3 DynamoDB Kinesis
    13. 13. Unique Identifier for Your “Things” “Headless” connected devices can also securely access cloud services. Save Data to the Cloud Save app and device data to the cloud and merge them after login Guest User Access Securely access AWS resources and leverage app features without the need to create an account or logging in Visitor Preferences Cognito Store Guest EC2 S3 DynamoDB Kinesis
    14. 14. Sign up for AWS Account and login to AWS Management Console Download and integrate the Mobile SDK and store and sync user data in a dataset Create identitypool for authenticated and unauthenticated users in the AWS Console
    15. 15. Set granular access permissions on AWS resources Get fine-grained access control to cloud resources. Safeguard AWS Credentials No need to embed credentials in the app anymore. Get least-privileged temporary credentials. Helps implement security best practices Securely access any AWS Service. It simplifies the interaction with Security Token Service and removes the need of Token Vending Machine EC2 S3 DynamoDB Kinesis
    16. 16. End Users App with AWS Mobile SDK Access to AWS Services Login OAUTH/OpenID Access Token Cognito ID, Temp Credentials Access Token Pool ID Role ARNs Cognito ID (Temp Credentials) DynamoDB Developer Cognito Identity Broker S3 Mobile Analytics Cognito Sync Store AWS Management Console
    17. 17. Your own Username And Password Your own user authentication system Several apps prefer to have their own username and password instead of public identity providers for authentication. Manage mappings easily Cognito manages the mappings across login systems (public or private) using a unique Cognito ID Easily integrate with existing systems Implement GetOpenIdTokeForDeveloperIdentity() using our server-side SDKs like Java, Python, Ruby etc.
    18. 18. Cognito ID (Temp Credentials) DynamoDB End Users Developer App with AWS Mobile SDK Access to AWS Services Cognito Identity Broker Get OpenID Token Username password Cognito ID, Temp Credentials S3 Mobile Analytics Cognito Sync Store AWS Management Console OIDC Token Pool ID Role ARNs User Authentication System (Running on AWS or not) OIDC Token OIDC Token
    19. 19. Identitypool Identity Providers Pool of identities that share the same trust policy Access Policy Access to AWS Services identitypool Unauthenticated Identities authenticated identities AWS IAM Roles AWS Account Web Identity Federation S3 DynamoDB Get Delete Put
    20. 20. s3:* dynamodb:* cognito-sync:* Allow Actions: All S3, Sync store Operations Resource: All resources within these services Deny Actions: All DDB Operations Resource: All resources
    21. 21. s3:PutObject s3:GetObject s3:DeleteObject s3:ListMultipartUploadParts s3:AbortMultipartUpload arn:aws:s3:::BUCKET_NAME/* s3:ListBucket s3:ListBucketMultipartUploads arn:aws:s3:::BUCKET_NAME dynamodb:GetItem dynamodb:Query dynamodb:PutItem arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME", "arn:aws:dynamodb:REGION:123456789:table/TABLE_NAME/ index/INDEX_NAME Allow Actions: Certain operations Resource: One bucket, table ..
    22. 22. s3:PutObject","s3:GetObject","s3:DeleteObject”,”s3: ListMultipartUploadParts","s3:AbortMultipartUpload arn:aws:s3:::BUCKET_NAME/Bob/* s3:ListBucket arn:aws:s3:::BUCKET_NAME s3:prefix":”Bob/ s3:ListBucketMultipartUploads arn:aws:s3:::BUCKET_NAME Allow Actions: Certain operations Resource: Within a bucket with specific prefix (user)
    23. 23. Allow Actions: All sync operations Resource: Only to that identity { "Effect": "Allow”, "Action": ["s3:GetObject”,"s3:PutObject”], "Resource": ["arn:aws:s3::: myBucket/amazon/snakegame/ ${cognito-identity.amazonaws.com:sub}"] } { "Effect":"Allow", "Action":"cognito-sync:*", "Resource":["arn:aws:cognito-sync:us-east-1: 123456789012:identitypool/ ${cognito-identity.amazonaws.com:aud}/identity/ ${cognito-identity.amazonaws.com:sub}/*"] } Allow Actions: S3 Get/Put operations Resource: Only to a specific part of bucket to that identity
    24. 24. User Data Storage and Sync Any Platform iOS/Android/FireOS Store App Data, Preferences and State Save app and device data to the cloud and merge them after login Cross-device Cross-OS Sync Sync user data and preferences across devices with one line of code Work Offline Data always stored in local SQLite DB first. Works seamlessly when intermittent or no connectivity k/v data Identity pool No Backend Simple client SDK eliminates need for server side code
    25. 25. Sync Game States Across OS/devices State Transition (link multiple accounts) Sync User Profiles across OS/devices/web
    26. 26. Concrete Software builds cross platform mobile games Concrete Software has been making hit mobile games like Jellyflop and PBA Bowling Challenge since 2003. With Amazon Cognito, We can build games much faster and provide great user experience to our customers. Keith A. Pichelman CEO, Concrete Software ” “ • Provide a seamless user experience across devices and platforms to our users. • Store save games in the cloud and synchronize them across all of a user’s devices without creating or hosting a backend. The Challenge The solution • Amazon Cognito helps us securely access our AWS resources. • Cognito Sync gives us flexibility to save data in the cloud, and cache it on a user’s devices, without managing any backend infrastructure.
    27. 27. Offline Fast Intelligent Sync Flexible Conflict resolution Local SQLite Cache
    28. 28. • Identity Pool: Pool of app users. Can be shared across apps. • Identity: An individual user. Consistent across identity providers. Can be a guest user. • Dataset: Per user grouping of data. The most granular level of sync. Up to 1MB. • Record: Key/Value pair. AWS Account Dataset Identity Identity Identity Dataset Dataset Identity Pool 1:60 1:n 1:20 Dataset Dataset Record 1:1024 You Your App Your App Users User Data Container User Data
    29. 29. AWS Account Identitypool Dataset Identity Identity Identity Dataset Dataset identitypool 1:n 1:n 1:n User preferences Developer has two apps: a game and a productivity app Game state Identitypool1 Productivity App Game App DatasetDataset Key/Value 1:n
    30. 30. Initialize the CredentialsProvider and CognitoClient Call synchronize on the dataset Create or open Dataset and Add Key Values provider = new CognitoCachingCredentialsProvider (context, AWS_ACCOUNT_ID, COGNITO_POOL_ID, COGNITO_ROLE_UNAUTH, COGNITO_ROLE_AUTH, Regions.US_EAST_1); cognito = new CognitoSyncManager (context, Regions.US_EAST_1, provider); dataset.synchronize(new SyncCallback(){..}); cognito.openOrCreateDataset(datasetName); dataset.put(key, value);
    31. 31. Initialize the AWSCognitoSyncClient Call synchronize on the dataset Create or open Dataset and Add Key Values DataSet *dataset = [syncClient openOrCreateDataSet:@"myDataSet"]; NSString *value = [dataset readStringForKey:@"myKey"]; [dataset putString:@"my value" forKey:@"myKey"]; AWSCognitoSyncClient *syncClient = [[AWSCognitoSyncClient alloc] initWithConfiguration: configuration]; [dataset synchronize]; iOS
    32. 32. Store and share media Deliver media Store shared data Stream real-time data Send push notifications Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App Authenticate users Authorize access Synchronize data Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Analyze User Behavior Run Business Logic Track active users, Engagement, retention Run stateless custom Code without managing servers
    33. 33. Scalable and Generous Free Tier Focus on metrics that matter. Usage reports available within 60 minutes of receiving data from an app Fast Scale to billions of events per day from millions of users. Own Your Data “Easily collect, visualize and understand your app usage data at scale” Data collected are not shared, aggregated, or reused
    34. 34. Sign up for AWS Account and create or use existing Cognito ID in the AWS Management Console View engagement and session activity reports in the AWS Management console within minutes Download and integrate the Mobile SDK with one line of code (Android/FireOS, iOS)
    35. 35. Key Business Metrics (with one line of code) 1. Monthly Active Users (MAU) 2. Daily Active Users (DAU) 3. New Users, 4. Daily Sessions, 5. Sticky Factor, 6. 1-Day Retention, 7. Avg. Revenue per DAU, 8. Daily Paying Users, 9. Avg. Paying DAU
    36. 36. Track Retention User retention is a key indicator to judge the outcome of a marketing campaign, new feature introduction, UX changes, app updates, etc. Mobile Analytics provide four charts to track daily or weekly rate of returning users, after first use of the app
    37. 37. Get behavioral insights into app specific actions that your users take Reports provide a view of how often custom events occur. You can add further context with Attributes and Metrics, to each custom event Examples Track the number of Likes/Shares, per article, in a news app Understand player abort rates per level, in a game Number of songs played, per user session, in a music app In-app item popularity in a shopping app
    38. 38. Initialize the MobileAnalyticsManager. That’s it! Get Session Activity in the AWS Management Console. For Custom Events activity reports, add events. Add OnResume() and OnPause() private static MobileAnalyticsManager analytics; analytics = MobileAnalyticsManager.getOrCreateInstance( this.getApplicationContext(),"yourCompany.yourAppId", Regions.YOUR_REGION, config, cognitoProvider ); EventClient eventClient = analytics.getEventClient(); MobileAnalyticsEvent visitEvent = eventClient.createEvent("speedSet"); eventClient.recordEvent(visitEvent); analytics.getSessionClient().resumeSession(); analytics.getSessionClient().pauseSession(); Analytics.getEventClient().submitEvents();
    39. 39. Initialize the AWSMobileAnalytics object. That’s it! Get Session Activity in the AWS Management Console. Submit the event. If we don't call submitEvents, events will automatically be submitted at periodic intervals. Create add Custom Events [eventClient submitEvents]; id<AWSMobileAnalyticsEventClient> eventClient = analytics.eventClient; id<AWSMobileAnalyticsEvent> level1Event = [eventClient createEventWithEventType:@"level1Complete"]; AWSMobileAnalytics* analytics = [AWSMobileAnalytics defaultAWSMobileAnalyticsWithIdentifier:@"someuniqueid"]; iOS
    40. 40. mobile client Amazon S3 Amazon Mobile Analytics
    41. 41. mobile client Amazon S3 Amazon Redshift Amazon Mobile Analytics Hadoop/Spark Amazon EMR Amazon Glacier archive batch
    42. 42. mobile client Amazon S3 Amazon Redshift Amazon Mobile Analytics External data
    43. 43. event_timestamp arrival_timestamp event_type app_id app_title cognito_id client_id platform platform_version locale app_package_name app_version_name device model device make monetization_amount monetization_item a_level a_promo_code m_score m_quantity
    44. 44. mobile client Amazon S3 Amazon Redshift Amazon Mobile Analytics External data
    45. 45. GROWTH PER COUNTRY 68 THE WORLD CUP IS THE MOST INTERESTING FOR THE AMERICANS
    46. 46. PENETRATION 69 USERS PER CAPITA
    47. 47. LEVERAGE ON MISSION 70 VOTE PER COUNTRY
    48. 48. DEVICES 71 IN FORZA FOOTBALL
    49. 49. Store and share media Deliver media Store shared data Stream real-time data Send push notifications Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly Your Mobile App Authenticate users Authorize access Analyze User Behavior Synchronize data Amazon Mobile Analytics Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Run Business Logic Run stateless custom Code without managing servers
    50. 50. Auto Scaling (Never under or over provision) Focus on business logic, not infrastructure. Upload your code; AWS Lambda handles everything else Zero Administration Lambda scales the infrastructure as needed to match the event rate and pay as you go Bring Your Own Code “Run your code in the cloud in response to events and scale without any servers to manage” Starting with JavaScript but later any language, Create threads and processes, run batch scripts or other executables,
    51. 51. How can you put AWS Lambda to work? Stream processing Data triggersBack-end service Mobile/IoT Indexing & synchronization
    52. 52. CommandPost is CMP.LY’s patented Monitoring, Measurement & Insights (MMI) tool for managed social communications. Increase the amount of data processed while reducing(!) the resources (instances) required to do it
    53. 53. Respond to events in real-time Map local functions to lambda functions from within the SDK Target, Filter, and Route Amazon SNS Notifications Apply Custom Logic to User Preferences and Game State Java Support (Coming soon), CloudTrail integration, Enhanced metrics and logging via CloudWatch S3 event notification s DynamoDB Streams Kinesis events Cognito events SNS events Custom events AWS Lambda Now Ready for Production at Scale
    54. 54. Amazon Cognito Sync Dataset Amazon DynamoDB Table Map local functions to invoke Lambda Functions synchronously Maintain Intelligence in the cloud and not the device Chain multiple Functions or call them in Parallel  SNS Push notification Personalize your notification for every user
    55. 55. Initialize the LambdaFactory and define the Interface for the functions Call synchronize on the dataset Create/Upload the Lambda Function to the AWS Management Console lambda = new LambdaInvokerFactory(context, Regions.US_WEST_2, provider); //interface @LambdaFunction(functionName="cloudFunction”) String localFunction(String nameInfo); lambda.localFunction(“Hello From “); // this will output “Hello From Lambda” exports.handler = function(event, context) { context.done(null, event + 'Lambda'); // SUCCESS with message };
    56. 56. Authenticate users Authorize access Analyze User Behavior Synchronize data AWS Mobile SDK Amazon Mobile Analytics Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Run Business Logic AWS Lambda Your Mobile App Store and share media Deliver media Store shared data Stream real-time data Send push notifications Store user-generated photos Media and share them Automatically detect mobile devices Deliver content quickly globally Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly
    57. 57. Kinesis AWS Mobile SDK S3 Integrated AWS Mobile SDK Optimized for native OS Multipart upload media Fault tolerant download Automatic retries Pause, resume, cancel functions Generic batching system handles intermittent network connection Optimize battery utilization DynamoDB
    58. 58. S3 Connector Multipart upload media (photos, videos, audio) Fault tolerant download (e.g. assets) No backend required Automatic retries Pause, resume, cancel functions Optimized for native OS
    59. 59. Outplay Entertainment –Amazon S3 Connector viaAWS Mobile SDK Outplay Entertainment is mobile-focused game developer on a mission to deliver fun, free and innovative games for smartphones, tablets, and social networks. With Amazon S3 connector, we can improve the users experience by dynamically downloading game assets in the background. No long up-front delays for our users. Douglas Hare CEO, Outplay Entertainment ” “ • Improved User Experience. Using the Mobile SDK, they can download the game assets in background while the user starts playing the game. No limits on downloading extra assets. • Dynamic updates. They can update the assets dynamically and avoid AppStore release cycles. • Unquestioned Scalability. Different assets for multiple screen densities go up to 170 MB+. By storing this data on S3 and directly downloading to the mobile device, they can scale seamlessly. • Excellent Performance. Highest resolution devices end up downloading about 90MB of extra content.
    60. 60. TransferManager transferManager = new TransferManager(credentialProvider); Upload upload = transferManager.upload(BUCKET_NAME, fileName, file); Download download = transferManager.download(BUCKET_NAME, mKey, file); try { PersistableDownload persistableDownload = download.pause(); //do something if we didn’t abort } catch(PauseException e) { //do something if we aborted } download = transferManager.resumeDownload(persistableDownload);
    61. 61. self.transferManager = [S3TransferManager new]; self.transferManager.s3 = s3client; [self.transferManager uploadFile:fileName bucket:bucketName key:objectName]; [self.transferManager downloadFile:fileName bucket:bucketName key:objectName]; [self.transferManager pauseAllTransfers]; [self.transferManager resumeAllTransfers]; [self.transferManager cancelAllTransfers];
    62. 62. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Run Business Logic AWS Lambda Your Mobile App Store shared data Stream real-time data Send push notifications Bring users back to your app by sending messages reliably Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly
    63. 63. Cloud App Platform Services Mobile Apps
    64. 64. Amazon SNS Cross-platform Mobile Push Internet Apple APNS Google GCM Amazon ADM Windows WNS and MPNS Baidu CP With Amazon SNS, developers can send push notifications on multiple platforms and reach mobile users around the world New features: Delivery Metrics via CloudWatch Trigger Lambda Functions from SNS notifications Android Phones and Tablets Apple iPhones and iPads Kindle Fire Devices Android Phones and Tablets in China iOS Windows Desktop and Windows Phone Devices
    65. 65. Mobile push lets our users live life together in the moment, even when they are miles apart. Founded in San Francisco in 2010 Social networking and messaging designed for close friends and family Two apps, Three platforms, 20 languages 5M+ DAU worldwide creating billions of monthly impressions
    66. 66. 35 AWS EC2 m3.xlarge instances Home-rolled code based on Tornado 6 Load Balancers Constantly trying to scale out, both at process level and server level Fighting to maximize throughput at packets per second level Never certain how many pushes we were sending or dropping
    67. 67. Amazon SNS Mobile Push
    68. 68. Zero to 500m+ daily push notifications almost overnight Highest available reliability and speed Easy migration $1 per million mobile push deliveries 10m 170m 500m Day 1 Day 2 Day 3 Path Daily SNS Mobile Push Deliveries (millions) …Rising
    69. 69. Fast reliable notification for every Email received is powered by SNS Customers love high scale and Reliability of SNS High-profile Startups trust SNS for their high-profile launches Secret.ly Advanced targeted notifications bring players back into the game Mature games increase retention using SNS Launched its Android App with SNS, no provisioning required Jetpack Joyride Fruit ninja
    70. 70. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Run Business Logic AWS Lambda Send push notifications Amazon SNS Mobile Push Your Mobile App Store shared data Stream real-time data Store and query fast NoSQL data across users and devices Collect real-time clickstream logs and take actions quickly
    71. 71. Joe Anna Bob High Scores Joe 1500 Anna 800 Bob 750 Amazon DynamoDB Connector: Object Mapper Simplifies access to Amazon DynamoDB in you app Map client-side classes to Amazon DynamoDB tables Removes the need to transform objects into tables and vice versa
    72. 72. HitPoint Studios UsesAWS to GrowAudience and Cut Costs by 45% HitPoint is an independent casual online game developer with games on Facebook and mobile. HitPoint Studios uses AWS to grow our player base and cut hosting costs. We are also building our new mobile gaming platform on its infrastructure. • Reduced hosting and content delivery costs by over 45% • Delivers new game content weekly to 250,000+ MAU • Reduced server deployment, maintenance, and monitoring time to a single engineer • Allows us to do large marketing spends for UA without concern for server load from new users • Provides us with the infrastructure needed to build our new game platform with a small, focused team Chris Vigorito Technical Director, HitPoint Inc. ” “
    73. 73. Cognito User Management CloudFront Content Delivery DynamoDB Persistence SNS Notifications EC2 Compute Kinesis Event Streaming Elastic Map Reduce Data Analysis Client Elastic Beanstalk Auto-Scaling Mobile Analytics Analytics
    74. 74. Amazon DynamoDB: Example @DynamoDBTable(tableName = "Bookstore") public static class Book { private int id; private String isbn, title; private Boolean hardCover; @DynamoDBHashKey(attributeName = "id") public int getId() { return id; } public void setId(int id) { this.id = id; } @DynamoDBAttribute(attributeName="isbn") public String getIsbn() { return isbn; } ... } Id isbn Title hardCover 1 22-22222 My First Book Yes 2 43-43234 My Favorite Book No 3 55-12345 My New Book Yes Table: Bookstore
    75. 75. Amazon DynamoDB: Example // Build a book object Book book = new Book(); book.setId(17); book.setIsbn("222-2222222222"); book.setTitle("Some Title"); book.setHardCover(true); // Save book object to dynmaoDB mapper.save(book); // Update item and save object again book.setTitle("Updated Title"); book.setHardCover(false); mapper.save(book); // Load another book Book anotherBook = mapper.load(Book.class,7);
    76. 76. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Run Business Logic AWS Lambda Send push notifications Amazon SNS Mobile Push Your Mobile App Stream real-time data Collect real-time clickstream logs and take actions quickly
    77. 77. Amazon Kinesis RedshiftS3Kinesis enabled Apps on EC2 AWS Mobile SDK For sophisticated User Behavior Real-time Analysis Integrated AWS Mobile SDK Generic batching system that handles intermittent network connection and also optimize battery utilization
    78. 78. Hardlight (ASEGANetworks Studio) –Amazon Kinesis Hardlight (SEGA) is known for bringing SEGA’s much loved blue mascot to the mobile domain. AWS Mobile SDK Amazon Kinesis
    79. 79. Authenticate users Authorize access Analyze User Behavior Store and share media Synchronize data AWS Mobile SDK Amazon Mobile Analytics Deliver media Amazon Cognito (Sync) AWS Identity and Access Management Amazon Cognito (Identity Broker) Amazon S3 Transfer Manager Amazon CloudFront (Device Detection) Store shared data Amazon DynamoDB (Object Mapper) Stream real-time data Amazon Kinesis (Recorder) Run Business Logic AWS Lambda Send push notifications Amazon SNS Mobile Push Your Mobile App
    80. 80. Photo Sharing App Example Usecase: The Next Instagram
    81. 81. AWS RegionAUTHENTICATED(ASSUMEDROLE) Photo Sharing AWS MOBILE REFERENCE ARCHITECTURES Download Photos & App Files Session and Device Data, User Behavior Social Content (Tagging, Likes, Comments, etc.) Auto Export Meta-data Image Manipulation Lambda Function Invoked Multi-part Upload User Login Auth with Web Identity Token User Friends AWS Mobile SDK Session & Photo Metadata RoleAssociated WithIdentityPool Amazon Lambda Amazon CloudFront Amazon Mobile Analytics Amazon DynamoDB Amazon Cognito Amazon IAM Amazon S3 Image editing Amazon SNS Mobile Push Amazon Redshift Targeted
    82. 82. • Common authentication mechanism across all services • Automatically handle intermittent network connections • Cross-platform Support: Android, iOS, Fire OS • Native SDKs optimized for Mobile OS, for example, uses the local offline caching architecture • Reduced memory footprint; Pick and choose the service jars you need • Continuously updated with latest platform enhancements iOS Android JavaScript Unity Xamarin Download the latest versions of the SDKs
    83. 83. SNSCognito Cognito Cognito SNS Lambda Lambda Lambda Lambda Any Analytics S3/Redshift Kinesis DynamoDB Cognito KinesisLambdaS3
    84. 84. Flexible and Work Better Together Serverless and Scales automatically Fully Integrated and easy to get started
    85. 85. Amazon Cognito Mobile Analytics SNS Mobile Push Free Tier: 1 Million push messages every month Free Tier (for first 12 months): 1 Million syncs/month + 10GB of storage for Amazon Cognito Free Tier: 100 Million events every month http://aws.amazon.com/mobile AWS Lambda Free Tier : 1M free requests per month 400,000 GB- seconds of compute time per month
    86. 86. Jinesh Varia @jinman jvaria@amazon.com
    87. 87. Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push Free Tier: 1 Million push messages every month Thereafter: $0.50 for Million notifications delivered $0.50 for Million requests Free Tier (for first 12 months): 1 Million syncs/month + 10GB of storage for Amazon Cognito Thereafter: $0.15 for 10K Syncs $0.15 per GB for storage Free Tier: 100 Million events every month Thereafter: $1.00 per Million events

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