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AWS Customer Presentation -  Adobe's Foray into the Cloud

AWS Customer Presentation - Adobe's Foray into the Cloud



Adobe decided to use Amazon Web Services as their Platform of Choice. This presentation discusses the details. Mitch Nelson, Director of Managed Services presented at the AWS Enterprise Tour - SF - ...

Adobe decided to use Amazon Web Services as their Platform of Choice. This presentation discusses the details. Mitch Nelson, Director of Managed Services presented at the AWS Enterprise Tour - SF - 2010



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  • The truth is that Adobe is now one of the largest SaaS providers in the worldOn the creative front we have solutions such as photophop.com., our collaboration services targeted at the Knowledge Worker include Acrobat.com. On the Enterprise side we recently acquired Omniture, which was the second largest SaaS provider in the world. In addition, we have the on-demand media solutions from Scene7, Adobe Connect Hosted, our new Collaboration Services offering and we are here today to discuss our new cloud deployment option for LiveCycle ES2.
  • Rolled out DevEx -> At our MAX conference in the fall
  • Amazon Machine Image (AMI)  Software stack [Contains the OS, applications, libraries, configuration settings]EC2 Instances  Virtual Server [Delivers scalable, pay-as-you-go compute capacity in the cloud]Elastic Block Store (EBS)  File System [Offers persistent storage for Amazon EC2 instances; Provides the ability to create backup snapshots that are then stored in Amazon S3]Simple Storage Service (S3)  Backup storage [Fully redundant data storage infrastructure for storing and retrieving data, at any time, from anywhere on the Web]Elastic IP (EIP)  Static IP [Static IP addresses designed for dynamic cloud computing]This describes the high-level single tenant architecture of LiveCycle Managed Services. This represents a dedicated instance of LiveCycle on a 4 core virtual server running on an Redhat Enterprise Linux Box. Adobe has partnered with Amazon to use their Web Services EC2 platform for hosting environment. Amazon also provides the storage services.  As part of this new deployment option, comes included managed services from Adobe represented by the Control Center in the upper right corner. These services include the day-to-day monitoring of the instances, backup and restore procedures, as well as the administration of the underlying software stack including the OS, JBoss, MySQL and LiveCycle among others. We provide an SLA uptime guarantee of 99.5% The one area our operations center does not provide support is end user help desk. We don’t want to be in that business.From a customer perspective, represented on the left hand side and in the lower right corner, accessing the LiveCycle instances is enabled either through a private tunnel (port 22) shown in green, or the public Internet (port 80 and/or 443) or both, based on the Customer user profile and the Customer IT security policies. Note that the secure tunnel is particularly useful  for allowing traffic to flow between the LiveCycle instances and the Customer private network for accessing data and services residing behind their firewall.
  • Rolled out DevEx -> At our MAX conference in the fall

AWS Customer Presentation -  Adobe's Foray into the Cloud AWS Customer Presentation - Adobe's Foray into the Cloud Presentation Transcript

  • Mitch Nelson | Director, Managed Services
    Adobe’s Foray into the Cloud
    CREATIVE and
    Adobe and Hosted Offerings
  • Enterprise Business Opportunities in the Clouds
    Our customers have started to demand:
    Subscription-based pricing
    More predictable TCO
    Simplified software/solution management
    Faster to time to ROI
    Demand based scaling of solutions
    While still requiring:
    Unique experiences for THEIR customers
    World Class Security Models
    Operational Excellence
    To meet these needs, Adobe required:
    • Enterprise class staying power
    • Aggressive - stay on the leading edge
    • Scale - meet our needs worldwide
    • Strength of brand
    • No conflict of interest concerns
    We chose:
  • Adobe’s Progression to the Cloud
    Started in 2008, wanted improved developer experience for the Enterprise
    Rolled out Adobe’s “Developer Express”
    Hosting Adobe’s LiveCycle Enterprise Suite
    Expanded the program to include Beta testing of new LC offering
    Desktop hosting removed dependencies on download of Beta design tools
    Added training to the mix in mid 2009
    No download of code to start the class
    No HW requirements to lug around
    Minimal config issues
    We started to get asked:
    What about Production?
  • LiveCycle Managed Services
    Production Grade Product:
    Dedicated LiveCycle ES2 server hosted on AWS’ Elastic Compute Cloud
    Preinstalled and hosted for Customer, including SW, HW and Networking
    Includes full support, 24X7 solution monitoring, full solution fault resolution management, Adobe managed upgrades
    Support from Customer Success Engineers (CSEs) for rapid solution startup
    Uptime guarantee of 99.5% from Adobe
    Annual subscription pricing based on number of instances/seats & licensed modules
    Targeted at medium to larger enterprise class customers
    Positioned as an alternate deployment model to on-premise LiveCycle ES2
    Simplifies deployment, lowers start-up costs, speeds time to solution
  • AMI
    Red Hat LiveCycleJBossMySQL
    launch instance
    DB data GDS data CS data
    Region US-E/Za
    Region US-E/Zb
    LiveCycle Managed Services Architecture
    Control Center
    port 443
    port 443/80
    port 22
    DB data GDS data CS data
    Customer IT
    Public Internet
  • The good points (and a few bad)
    Great partner –
    Amazon has worked with us every step of the way
    Wonderful Reliability –
    Exceeded our expectations
    Everywhere we need to go –
    Coverage of major markets
    Elastic Block Store system –
    Meet our uptime and backup requirements
    A very few points to improve:
    • Clustering in the cloud
    • UDP Multicast
    • Managed Services in a VPC
    • Security can be to good
    • Other DevPay partners
  • What is next for Adobe in the Cloud …
    Next LiveCycle Beta program is cloud hosted only
    Working on other Enterprise products and auto-scaling deployments
    Looking to replace Hardware intensive Development labs with VPCs
    Experimenting with using AWS for production processes
    Contemplating DevPay based offerings of developer products
  • Standard White Background Bullet Slide
    Business opportunities that led you to AWS
    Your evaluation process of AWS
    Overview of services & features you’re using and how
    Experience getting started – good and the challenges
    Benefits experienced from AWS cloud use
    Best practices learnt