The Social Network: Will the Social Web Like the Facebook Movie

the social network Social Media Analysis of the upcoming movie about Facebook Jim Reynolds Jim.Reynolds@alterian.com Twitter.com/jimmyrey

the social network Search Setup Setup in Alterian SM2 • Date Range 7/1/2010 – Current • All Countries and Languages • Category All Terms – The Social Network • Keywords • The Social Network • Facebook movie • Official fanpage of movie

the social network Trends Analysis – Daily Volume Analysis • Major trend spikes focused on Trailer releases • Trent Reznor (Nine Inch Nails) buzz was pretty large • True movie buzz starts first week of September around advanced screenings of movie

the social network Trends Analysis – Daily Volume Analysis – UPDATED 9/30 • Upward trend in volume of mentions continues with pre- release press • Major spike on 9/30 attributed partially to Justin Timberlake’s rap- off on Late Night with Jimmy Fallon

the social network Share of Voice – Media Types totals Analysis • 59% of the conversation happened on Microblogs (Twitter and clones,) and was primarily focused on sharing content around the movie • Social Networks (Facebook, MySpace and others) were the third largest host of conversations • Media Types – Other represents the mainstream and social bookmarking

the social network Share of Voice – Media Types totals Analysis – UPDATED 9/30 • Volume of Social Network mentions increasing faster than mentions in Media Types - Other • Twitter still continues to be the dominant medium of conversation

the social network Share of Voice – Media Types trends Analysis • Content is created then propelled by the Microblog (Twitter) audience • Social Networks appear to follow the same patterns • Mainstream (Media Types – Other) appears to trail content on social networks/microblogs by 2 days

the social network Share of Voice – Media Types trends Analysis – UPDATED 9/30 • Twitter conversations increasing very quickly as release date approaches • Conversations on Social Networks spike around pre – release of film

the social network Theme Graph – Topic Cloud Twitter Only Analysis • Major Twitter topics are Facebook, Network, Trailer and Movie • Many conversations about Trent Reznor/Score of Movie • Limited chatter about actors

the social network Theme Graph – Topic Cloud Facebook Only Analysis • Similar to Twitter trends with top topics • Secondary topics are much more conversational than Twitter (movie, see, want, good) • Very limited actor/director conversations

the social network Demographics Analysis • High level of influencers discussing film (Popularity rating of 7-10) • 65/35% Male – Female gender • Majority of audience discussing film are under 35* *Alterian has identified less that 1% of audience

the social network Demographics Analysis UPDATED 9/30 • Influencer patterns mostly unchanged • Gender patterns mostly unchanged • Increase in mentions from people over 50 & those between 18- 24 *Alterian has identified less that 1% of audience

the social network Map Overlay Analysis (World) • US has the largest volume of social media posts overall • 34% of the conversations occur outside of the US • Spain has edged out the UK as the #1 country of chatter in the rest of the world Analysis (US) • California leads the US volume of conversation • Top ten states (CA, NY, WA, TX, FL, IL, MA, IN, NJ, GA) represent 75% of the conversation • Wyoming is on the bottom with 11 posts about film

the social network Map Overlay Analysis (World) – UPDATED 9/30 • US volume has dropped by 1% to 33% • UK & Canada have pulled ahead of Spain as the 2nd & 3rd largest hosts of conversation about The Social Network Analysis (US) • No major changes in US mentions

the social network Sentiment Analysis – Brand References Analysis • Majority of chatter around film is positive • Major negative spikes occurred during trailer releases • Spike in positive trend around release of EP and advanced screening of film

the social network Sentiment Analysis – Brand References Analysis UPDATED 9/30 • Positive chatter around film has increased overall • Major negative spike was focused on comparison to Godfather / Citizen Kane

the social network Sentiment Analysis – Brand References (Twitter Only) Analysis • Nearly a 50/50 split between positive and negative posts around the film on Twitter • Many negative posts are focused on comparison with Godfather, Citizen Kane • Many positive posts Sample Negative Post Sample Positive Post are from people who saw advanced screenings of film who loved it

the social network Sentiment Analysis – Brand References (Facebook Only) Analysis • Nearly a 50/50 split between positive and negative posts around the film on Facebook, very similar to Twitter • More direct hate/love of Facebook vs. sly, sarcastic stabs on Sample Negative Post Sample Positive Post Twitter

the social network Conclusions • In my personal opinion, the early buzz, trailers and soundtrack make me want to see the movie. • In social media, there appears to be two factions that are split on the movie: folks who have a similar view point to mine and those who think the movie will be absolutely terrible. • Looking at the recent buzz around early screenings, it appears that the movie will do very well at the box office.

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The Social Network: Will the Social Web Like the Facebook Movie

by Alterian on Oct 01, 2010

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The Social Network: Will the Social Web Like the Facebook Movie — Presentation Transcript