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Webcast: Optimize Your Content Marketing to Facilitate the Buyer's Journey

by on Nov 02, 2011

  • 337 views

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective....

Although research indicates a significant 26% of annual marketing budgets are allocated to content marketing, only 41% find that the efforts are effective.

Why the crisis in confidence and how can you insure that your content marketing investments are effective?

This webinar, conducted by Tom Pisello, the ROI Guy & Chairman/Founder of Alinean, will discuss the latest content marketing research and the significance it has on setting your budget, driving strategy and tactics and optimizing return on investment.

For marketing executives, content marketers and others responsible for developing content and marketing strategies, this webinar will help you answer the following questions:

How much are your peers spending and what strategies / tactics are they using?
How are the top-performers different, and what best practices are they using to drive better content marketing effectiveness?
What tools are available to help you easily benchmark your spending, measure effectiveness and drive a content marketing optimization roadmap?

At the end of the webinar you will be provided with:

Access to the original research reports,
A complimentary Content Marketing Optimization Assessment.

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Webcast: Optimize Your Content Marketing to Facilitate the Buyer's Journey Webcast: Optimize Your Content Marketing to Facilitate the Buyer's Journey Presentation Transcript