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FEBRUARY 17, 2014
TODAY
1)
2)
3)
4)
5)
6)
7)

Let’s do one more icebreaker
Quickly: how’s it going with the logos?
The publicity assignment
...
Icebreaker
Say your name, of course.
Then today, let’s all share our favorite cartoon
character.
Logo check-in…
Remember that your logos are due on the
24th.
Any questions or concerns as you work on
those?
Here are some...
Four keys for a good logo
1)
2)
3)
4)

Scalability
Can survive the loss of DPI on screen
New audiences: new expectations
D...
Scalability
A good logo can be
done in color and
black and white and
can be presented in
multiple sizes. Like so:
Loss of DPI
Fine line work can be
lost while scaling
online (and in print,
honestly). Be careful
with detail in these
logo...
New Audiences
We are working with
sports now, which
means we have a
specific audience;
those same styles
wouldn’t work, fo...
Multiple Purposes
You need a logo that
can be on many
things, in many
environments, and
look correct.

GOOD

NOT SO GOOD
Remember, too…
Usually a great deal of time and money is put into professional sports logos.
They’re meant to be identity ...
And now back in
black.
Back. In. Black.
Flyer assignment
Our second major assignment is to make a flyer,
poster, or post-card for some event that needs
publicity....
You can look
around…

For events.
If you end up in a bind, unable to find
something, I have a few PW club events that
I wi...
More on flyers and
such in a moment.
First– some image
discussion.
Working with Photos
There are a few key things to know about
photographs. The first, which I bet you’ve been
exposed to be...
Rule of Thirds
Basically, the rule of thirds states that everything
exists on a nine x nine grid. You want your
important ...
A bad picture.
This is some poor
guy I found on
Google.
Well, not poor guy,
but poorly framed.
See how he’s in the
middle of the
frame?
Look at all this wasted space

Look at all this
wasted space

Look at all this wasted space

Look at all this
wasted space
A good picture.
Why?
Because our eyes
go to the intersections
and grid lines
I bet that girl
is glad she tagged
her photo with
Rule of Thirds
Good rule of thirds framing on
a terrible slide :
Also key…
We talked about this briefly a while back, but now
is a good time to remind you: for a print project,
your photo...
Photoshop…
… is your friend for that.
But, of course, this means that not every single
photo you locate will work. If it’s...
Also remember…
… Adobe made their software to work as a suite.
Don’t resize photos in InDesign. It will let you, but it
do...
As important as
“good” pictures is that
your pictures have the
right rhetorical
impact.
Dr. Phill presents:
the 6 things we do with
graphics
In a society so intimately tied to the nature
of the visual, we use g...
Use 1: to Entice
You will find that many graphics do more than one
of the things on this list, but one of the most viscera...
Use 2: to Illustrate
Perhaps the most obvious use of an
image is to illustrate something that
is being written about, or l...
Use 3: to Inform
Sometimes graphics exist simply to offer information
that the text either cannot share verbally or which ...
Use 4: to Brand
Graphics– particularly here logos–
are one of the most powerful ways
to brand a product. In a world
curren...
Use 5: to Visually Enhance
Sometimes graphics are present because they “spice
up” a design that is otherwise bland. It’s f...
Use 6: to Unify
Nothing pulls together a design like
the use of a nice, crisp, clean graphic
that can span the majority of...
Back to flyers.
Let’s take a look at an
article.
Click on the photo for a link.
Make teams!
As we start to think about our work with the Literary
London project, we’re going to need for form teams.
I’d ...
As a group, pick a
name for your team.
Email me that name,
and the names of your
members.
Alexanp3 at Miami OH
dot edu
Design Task Four:
For this week’s design task, I
want you to take a look at the
posters I’ve put up. Using any
resources y...
For Next Week
read for class: Hegemonic Visualism,
this study on sexual imagery in
advertising, and this related piece.
Re...
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
Monday Night Visual Rhetoric, Feb 17th, 2014
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Transcript of "Monday Night Visual Rhetoric, Feb 17th, 2014"

  1. 1. FEBRUARY 17, 2014
  2. 2. TODAY 1) 2) 3) 4) 5) 6) 7) Let’s do one more icebreaker Quickly: how’s it going with the logos? The publicity assignment Graphics: how do they work? Let’s make teams The Literary London Brochure Homework
  3. 3. Icebreaker Say your name, of course. Then today, let’s all share our favorite cartoon character.
  4. 4. Logo check-in… Remember that your logos are due on the 24th. Any questions or concerns as you work on those? Here are some tips to make the best possible logo (look out for a slide color change, too)
  5. 5. Four keys for a good logo 1) 2) 3) 4) Scalability Can survive the loss of DPI on screen New audiences: new expectations Different purposes, multiple purposes
  6. 6. Scalability A good logo can be done in color and black and white and can be presented in multiple sizes. Like so:
  7. 7. Loss of DPI Fine line work can be lost while scaling online (and in print, honestly). Be careful with detail in these logos. You want to create a logo that is high resolution and is “clean.” From: http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
  8. 8. New Audiences We are working with sports now, which means we have a specific audience; those same styles wouldn’t work, for example, as a website logo for me. Gaze in fear at the Pacers logo mated with the LA Angels logo!
  9. 9. Multiple Purposes You need a logo that can be on many things, in many environments, and look correct. GOOD NOT SO GOOD
  10. 10. Remember, too… Usually a great deal of time and money is put into professional sports logos. They’re meant to be identity markers for teams, to sell merchandise, to create instant brand recognition, etc. Look at the two best selling logos:
  11. 11. And now back in black. Back. In. Black.
  12. 12. Flyer assignment Our second major assignment is to make a flyer, poster, or post-card for some event that needs publicity. It can be ANY event; the goal here is to figure out how to make effective flyers, so the event itself is just “fuel” for what we’re doing.
  13. 13. You can look around… For events. If you end up in a bind, unable to find something, I have a few PW club events that I will put information about on the course website. You’re welcome to make fliers for those. These documents should be submitted to me, when finished, as both PDF files AND packaged InDesign files. I will walk you through packaging if you’re not familiar.
  14. 14. More on flyers and such in a moment. First– some image discussion.
  15. 15. Working with Photos There are a few key things to know about photographs. The first, which I bet you’ve been exposed to before, is the rule of thirds.
  16. 16. Rule of Thirds Basically, the rule of thirds states that everything exists on a nine x nine grid. You want your important elements on, or close to, lines of the grid with the most important thing at an intersection between two of the lines. Let me show you.
  17. 17. A bad picture.
  18. 18. This is some poor guy I found on Google. Well, not poor guy, but poorly framed. See how he’s in the middle of the frame?
  19. 19. Look at all this wasted space Look at all this wasted space Look at all this wasted space Look at all this wasted space
  20. 20. A good picture.
  21. 21. Why?
  22. 22. Because our eyes go to the intersections and grid lines
  23. 23. I bet that girl is glad she tagged her photo with Rule of Thirds
  24. 24. Good rule of thirds framing on a terrible slide :
  25. 25. Also key… We talked about this briefly a while back, but now is a good time to remind you: for a print project, your photos need to be 300 dpi and set to CYMK and not RGB color.
  26. 26. Photoshop… … is your friend for that. But, of course, this means that not every single photo you locate will work. If it’s too small, we cannot gain/add resolution. Always aim/go bigger. You can size down.
  27. 27. Also remember… … Adobe made their software to work as a suite. Don’t resize photos in InDesign. It will let you, but it does weird, weird stuff to the compression and the resolution. Size your photos in Photoshop.
  28. 28. As important as “good” pictures is that your pictures have the right rhetorical impact.
  29. 29. Dr. Phill presents: the 6 things we do with graphics In a society so intimately tied to the nature of the visual, we use graphics to do all sorts of heavy lifting in our design (and in our rhetoric). The following slides enumerate some common ways that we use graphics and offer examples of each.
  30. 30. Use 1: to Entice You will find that many graphics do more than one of the things on this list, but one of the most visceral uses of any graphics is to entice the audience, to give them something pretty, interesting, or awe inspiring to look at while considering your document. This can take many forms.
  31. 31. Use 2: to Illustrate Perhaps the most obvious use of an image is to illustrate something that is being written about, or literally to show the “thing” being shared.
  32. 32. Use 3: to Inform Sometimes graphics exist simply to offer information that the text either cannot share verbally or which is more user-friendly, or more dramatic, to be seen in image form.
  33. 33. Use 4: to Brand Graphics– particularly here logos– are one of the most powerful ways to brand a product. In a world currently obsessed with marketing (even on the level of the individual), branding is a key element in current visual rhetoric.
  34. 34. Use 5: to Visually Enhance Sometimes graphics are present because they “spice up” a design that is otherwise bland. It’s from this particular use that we get the terminology “splash” art. These images usually do one of the other things as well, but their primary use is to enhance a layout or otherwise make the visual presence of something more pleasing.
  35. 35. Use 6: to Unify Nothing pulls together a design like the use of a nice, crisp, clean graphic that can span the majority of a document or can through color or shape draw together what seem like disconnected elements.
  36. 36. Back to flyers. Let’s take a look at an article.
  37. 37. Click on the photo for a link.
  38. 38. Make teams! As we start to think about our work with the Literary London project, we’re going to need for form teams. I’d like you to take some time– and I’m serious, take some time to talk to people and negotiate and such. Find the team that is right for you. No team can be larger than 5 or smaller than 3.
  39. 39. As a group, pick a name for your team. Email me that name, and the names of your members. Alexanp3 at Miami OH dot edu
  40. 40. Design Task Four: For this week’s design task, I want you to take a look at the posters I’ve put up. Using any resources you can find, make a “better” version of one of the posters based on my criticism.
  41. 41. For Next Week read for class: Hegemonic Visualism, this study on sexual imagery in advertising, and this related piece. Remember your logos are due next week!
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