5. Market Trend
Game play becomes the content
2) Dominating RPG and simulation genre
Adequate for broadcasting & story-telling
5
[ Korean Google store, May ‘14 ]
70%
1) Millenial generation
- born 1980 ~ 2000
- show off
- One man media
6. Partnership – CJ E&M
6
• Watch in App
• Chat
• Watch on Cable channel
• SVC Dev.
& Operation
• SVC PR
• Top Jockey
Scout
9. Biz Model
• Adequate to the customer who is sensitive to dynamic content
Reward in-game
credits upon
completion of
viewing video ad
9
video of 15s
15초 광고
Virtual currency for being
rewarded for watching the video
15s
User gives the currency to
jockey for entertaiment
Download
Incentivized Video AD