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Taking the Lab out of Mobile Usability
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Taking the Lab out of Mobile Usability

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With a focus on ethnographic research, Akendi Experience Architect, Patrick Noonan explores gaps in traditional mobile usability testing and how , with one client, Akendi filled the gap. Watch the …

With a focus on ethnographic research, Akendi Experience Architect, Patrick Noonan explores gaps in traditional mobile usability testing and how , with one client, Akendi filled the gap. Watch the video here http://youtu.be/R1Xrn4DEgBA

Published in: Design

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  • BRING SPEAKERS
  • LearnabilityDiscoverability Integration with their daily lives
  • Users don’t user manuals and don’t do research. Discoverability is our primary routePositive experiences rarely happened in isolation - they were frequently involved friends, family and/or the user’s environmentA good mobile experience replaces laptops for daily tasks (Users don’t predict this)Features users show off are a great source of positive feedbackOut of box – Application download window, impact of updates
  • Transcript

    • 1. TAKING THE LAB OUT OF MOBILE USABILITY Ethnographic User Research
    • 2. PATRICK NOONAN • Experience Architect : Akendi • User Experience Researcher: Macadamian • Sound and UI Designer: Distil Interactive • User Experience Consultant/Researcher: HOTLab Carleton • 5+ years in human factors, user research, design • MA Psychology (Human Computer Interaction)
    • 3. PICKING THE RIGHT TOOL
    • 4. 3 SHORTCOMINGS OF MOBILE USABILITY TESTING Task Selection Absence of Context Learnability
    • 5. CASE STUDY
    • 6. THE PROBLEM Mobile phone manufacturer approached Akendi seeking insights on the release of their new device. Wow
    • 7. OUR APPROACH 13 new owners of the phone had their experience tracked for the first 2 weeks of ownership
    • 8. FOLLOW-UP 4 months after the initial study, we were able to contact our 13 user again for follow-up interviews
    • 9. RESULTS • Accidental Discovery • The Social Environment • Laptop Replacements • Show-Off Features • Out of Box
    • 10. WHAT WE LEARNED
    • 11. THINGS ARE DIFFERENT OUTSIDE THE LAB
    • 12. ASSUMPTIONS CAN BE FLAWED
    • 13. THE EXPERIENCE IS ONGOING
    • 14. CLIENT ENGAGEMENT IS PART OF THE JOB
    • 15. ENSURE THE RESEARCH QUESTION IS WELL DEFINED
    • 16. THANK YOU!