With a focus on ethnographic research, Akendi Experience Architect, Patrick Noonan explores gaps in traditional mobile usability testing and how , with one client, Akendi filled the gap. Watch the video here http://youtu.be/R1Xrn4DEgBA

1. TAKING THE LAB OUT OF
MOBILE USABILITY
Ethnographic User Research

2. PATRICK NOONAN
•
Experience Architect : Akendi
•
User Experience Researcher: Macadamian
•
Sound and UI Designer: Distil Interactive
•
User Experience Consultant/Researcher: HOTLab
Carleton
•
5+ years in human factors, user research, design
•
MA Psychology (Human Computer Interaction)

3. PICKING THE RIGHT
TOOL

4. 3 SHORTCOMINGS OF
MOBILE USABILITY
TESTING
Task
Selection
Absence
of Context
Learnability

5. CASE STUDY

6. THE PROBLEM
Mobile phone manufacturer approached Akendi seeking
insights on the release of their new device.
Wow

7. OUR APPROACH
13 new owners of the phone had their experience tracked
for the first 2 weeks of ownership

8. FOLLOW-UP
4 months after the initial study, we were able to contact
our 13 user again for follow-up interviews

9. RESULTS
•
Accidental Discovery
•
The Social Environment
•
Laptop Replacements
•
Show-Off Features
•
Out of Box

10. WHAT WE
LEARNED

11. THINGS ARE DIFFERENT
OUTSIDE THE LAB

12. ASSUMPTIONS CAN BE
FLAWED

13. THE EXPERIENCE IS
ONGOING

14. CLIENT ENGAGEMENT IS
PART OF THE JOB

15. ENSURE THE RESEARCH
QUESTION IS WELL
DEFINED

16. THANK YOU!