Taking the Lab out of Mobile Usability

286 views

Published on

With a focus on ethnographic research, Akendi Experience Architect, Patrick Noonan explores gaps in traditional mobile usability testing and how , with one client, Akendi filled the gap. Watch the video here http://youtu.be/R1Xrn4DEgBA

Published in: Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
286
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • BRING SPEAKERS
  • LearnabilityDiscoverability Integration with their daily lives
  • Users don’t user manuals and don’t do research. Discoverability is our primary routePositive experiences rarely happened in isolation - they were frequently involved friends, family and/or the user’s environmentA good mobile experience replaces laptops for daily tasks (Users don’t predict this)Features users show off are a great source of positive feedbackOut of box – Application download window, impact of updates
  • Taking the Lab out of Mobile Usability

    1. 1. TAKING THE LAB OUT OF MOBILE USABILITY Ethnographic User Research
    2. 2. PATRICK NOONAN • Experience Architect : Akendi • User Experience Researcher: Macadamian • Sound and UI Designer: Distil Interactive • User Experience Consultant/Researcher: HOTLab Carleton • 5+ years in human factors, user research, design • MA Psychology (Human Computer Interaction)
    3. 3. PICKING THE RIGHT TOOL
    4. 4. 3 SHORTCOMINGS OF MOBILE USABILITY TESTING Task Selection Absence of Context Learnability
    5. 5. CASE STUDY
    6. 6. THE PROBLEM Mobile phone manufacturer approached Akendi seeking insights on the release of their new device. Wow
    7. 7. OUR APPROACH 13 new owners of the phone had their experience tracked for the first 2 weeks of ownership
    8. 8. FOLLOW-UP 4 months after the initial study, we were able to contact our 13 user again for follow-up interviews
    9. 9. RESULTS • Accidental Discovery • The Social Environment • Laptop Replacements • Show-Off Features • Out of Box
    10. 10. WHAT WE LEARNED
    11. 11. THINGS ARE DIFFERENT OUTSIDE THE LAB
    12. 12. ASSUMPTIONS CAN BE FLAWED
    13. 13. THE EXPERIENCE IS ONGOING
    14. 14. CLIENT ENGAGEMENT IS PART OF THE JOB
    15. 15. ENSURE THE RESEARCH QUESTION IS WELL DEFINED
    16. 16. THANK YOU!

    ×