1. THE APP
CHALLENGE

2. HOUSEKEEPING
•Fire Alarm
•Exit Route
•Toilets
•Video/Photographs
•Questions

3. INTRODUCTIONS

4. RUNNING ORDER
•Keynote(s)
•Questions
•State of Play
•Break
•The Challenge
•The Events
•The Prizes
•Q&A

5. KEY NOTE(S)

6. BREAK
Coffee & Cookies 

7. THE STATE OF PLAY
• Anthony Main
• Mobile Director of The Distance
• Developing apps for over 2 years
• Developed apps for OK! Magazine,
Bentley Motors, RPSB.....

8. PROBLEMS
NEW LITTLE HUGE
INDUSTRY EXPERIENCE DEMAND

9. PAST 6 MONTHS
• Apple – new iPad2, iPhone 4S, IOS5
• Microsoft – Nokia commitment, Mango
• Android – First tablet OS, Ice-cream Sandwich
• New HTC, LG, Sony Ericsson, Samsung devices
• Smartphones outnumber people in the US
• WSJ: “Mobile App Talent Pool Is Shallow”
• PPH – Average “iphone” budget: £3k -> £6k

10. MOBILE APPS
• iOS App Store: 500,000
• Android Market: 200,000
• Windows Market Place: 30,000
• Apple paid over $1 billion to developers

11. THE APP
CHALLENGE

12. TEAMS
2-4 PEOPLE DATING SERVICE

13. Creative Techy
Marketing Business
Lost Sheep

14. EVENTS
LAUNCH BOOTCAMP
16th NOV 11 23rd NOV 11

15. WORKSHOP 1 WORKSHOP 2 BREAK
30th NOV 11 7th DEC 11

16. SUBMISSION PRESENTATION
11th JAN 12 18th JAN 12

17. BOOTCAMP
• Ideas
• Analysis/Research
• Commercialisation
• Marketing
• Design/UI
• Delivery

18. WORKSHOPS
• SDK Features
• 3rd Party API
• Additional Services
• Drop in session(s)
• Need your feedback

19. END GAME
SUBMISSION PRESENTATION
11th JAN 12 18th JAN 12

20. MARKING SCHEME
• The Idea
• Analysis/Research
• Commercialisation
• Marketing Strategy
• Design/UI
• Voted on by Peers

21. PRIZES
PROTOTYPE DEVELOPER
The Distance TRAINING
University of York &
IT Academy

22. RULES, TERMS &
CONDITIONS

23. CONDITIONS FOR ENTRY
Entrants must be a currently registered undergraduate or post graduate of the
University of York
Entrants must form a team of between two and four people
To enter the challenge a team must register by sending an email to
appchallenge@york.ac.uk by 10pm Wednesday 23rd November 2011
containing a list of the members with their University of York email address
Teams may choose a name, which should not be offensive in any way
Entered teams are expected to send at least one of their members to the App
Challenge bootcamp session, and are also encouraged to attend the two
following workshops. These three events will be on Wednesday afternoons
weeks 7, 8 and 9

24. CONDITIONS FOR SUBMISSION
Teams must submit their presentation package by 5pm Wednesday 11th
January 2012 (week 1 spring term) either in electronic form to
appchallenge@york.ac.uk or in hard copy form to Stuart Priest, Department
of Biology, University of York
By submitting a presentation package teams agree to attend the App
Challenge Final event on Wednesday 18th January in the afternoon. During
the event they will need to present their package in the form of a
PowerPoint presentation to the panel of judges and the audience

25. CONDITIONS FOR FINAL
Attendants at the App Challenge Final will all be given a single vote for which ever
presentation they think is the best
Judges will judge each presentation, and taking into account the audience votes will
announce the winning team
The judges decision is final
The winning team's idea will be forwarded to developers at The Distance who will
create a working prototype (up to 40 hours development time, excluding complex or
3D games)
Members of the winning team can attend a new App Programming Development
course for free. The course will be towards the end of the Spring term.
All runner up teams are entitled to a 50% discount on the spring term App
Programming Development course. Numbers are limited so first come will be first
served.

26. ANY QUESTIONS?.

27. THANK YOU!.