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interview question for MBA Marketing Job
1. 1.what does success mean to you..?
success is combination of
Determination + hard work + Patience = (sucesses )
2. What is Space Selling in B2B?
sapce selling,basicaaly refers to the selling of space through
differnt media houses i.e. print media,electronic media,radio,internet
and so on.
for examle:- when an ad comes is a newspaper its required certain space
in it,in this marketer or advertiser sells the space of the newpapaer
or magazine to their respective clients,however in behalf of that
clients pay a amount which is decided by the media house acording to
the size of space taken. similarly in electronic media also space
sellig is done but in the differnt form here SPACE refers to a certain
time limit in which advertisement is telecast,accordingly in RADIO also
slots are sold.
3. What do you think are the most important skills in succeeding in
sales?
1.Product Knowledge
2.Convincing Nature
3.Patience n Confidence
4. What do you see as the key issues in negotiating?
The key issue of negotiation are :
1)First we have to decided the back to wall price.
2) before going to negotiation you should plan all thing by keeping all
documentation like price list,discount structure ect.
3) when we negotiate we do not negotiate on price we negotiate on
everything like credit period, payment terms,ect.
4) The price should be memorise it means that what is the basic price
and after giving cash advance discount what will be the cost and after
giving quantity discount what will be the cost.
5. what is insurance & why do u wnat insurance
insurance about securing the future from the accdents.
6. How would you motivate a sales team who is already doing business
and achieving target ?
2. If the sales team perfoming better that means they have the enough
caliber to perform better,i would only give the suggestions & motivate
them to get the new markets where the older markets are running well,I
give extra benefits provided for the new market sale
7. What essential features must be present in a person who is leading a
sales team ?
Should have a Very good performer in his organization or among his
competetors.
8. How do you handle a customer with buyer's remorse?
The best way to handle buyer's remorse is to nip it in the bud i.e.,
assuage customers almost immediately after the sale, so that they don't
even have the chance of bringing up any post-sale doubts. Soon after
you've made a sale, communicate with customers if you think they might
have second thoughts. Begin the conversation not with any you feel
about their purchase of the product. Reassure them that the product
was, indeed, just what they wanted. Tell them again how it fills the
need they have, how it's just right in every way. Pick out some feature
that they especially liked, such as the color they chose, and remind
them about how that's what they had really wanted in the first place.
This isn't lying. It's simply reassuring them that the choice they made
was correct for their particular situation. You probably spent a
considerable amount of time working with them on their selection,
determining exactly what their needs were and how your product could
fill that need. Go overall the decisions that you made together, and
make sure that they feel they made the right choice.
The key word in the last point was "feel." Buyer's remorse is an
emotion, not a logical process of thought. It occurs most often after
the purchase of high-ticket items, which naturally generates more
stress. Because buyer's remorse is an emotion, all your comments have
to be directed toward making them feel good about their decision. Point
out the benefits of the product, not just the features, and remind
customers again how these benefits are just what they wanted. Overall,
you need to reassure them that they did not make a mistake, and that
they received good value for their money.
Buyer's remorse can also be handled in a retail situation. The
salesperson should always take time to compliment customers on their
selection, even as purchases are being rung up and wrapped. Without
babbling on too much, reiterate how the items will solve their specific
needs, and how it's just the right design or size addressing any
specific comments they made during the sales process.
9. What is software marketing
It means is to create the need and wants for your softare in the
mind of the consumer so that he is really wants to buy your product.
10. When is a "diversification growth strategy" appropriate?
3. diversification means selling new products or services in new
markets.It can be done in four ways:
1. Horizontal diversification:this occurs when Co. acquires or develops
new products that may appeal to existing customer groups even though
the new products may be technologically unrelated to existing product
lines.
2. Vertical diversification:The Co. moves into business of suppliers or
that of its customers. This is normally done to reduce threat from the
suppliers and customers.The customers means the channel members.
3. Concentric diversification:results in new products/services that
have technological and/or mktg synergies with existing product lines.
4.Conglomerate diversification:occurs when there is neither
technological or mktg synergies with existing product lines and
involves reaching new customer groups. This is done by large companies
to balance cyclical portfolio with non-cyclical one.
11. If Selected, What will be your first Task as a Marketing Executive?
our first task is that, taking information regarding customer
1. which customers are loyal for our company
2. who are our existing customer
3. who are our target customer
4. i will give company presentation to all customers
12. What is a market niche?
Niche market is the smaller version of (Bigger market)mass market.This
is a kind of potential market.In the niche market what happen company
make target to the specific class and they market their product for
them.This type of market is also known as target market or specific
market.Like Junior Horlicks only for kids, virtu mobile,diet
coke( diabetics patients),etc
13. how to manage a sales team?
1.First give the work by their knowledge and qaulification and their
capability.
2.At the end of the workiong time strictly ask them to submit their
work.
3.Be Strict to snethch the work.
4.Be good, be smart, be polite towards your workers but with strict
nature also.
5.Give motivation to do work. e.g. give more remunaration to active
workers, some gifts, promotion etc.
4. 14. how to make the perfect marketing with low expense range?
is ther any good idea please describe?
WORD OF MOUTH IS THE BEST
15. Why You Have Chosen Sales Profile?
This field is consider as one of the most challenging field where
direct contact with customer is required and each customer is unique in
nature. I have better communication skill and persuasion power. I am
also capable of dealing with the people diplomatically.
16. difference btween inbound marketing and outboung marketing
Inbound marketing is that marketing which is to be done in organisation
for their employees bcoz to know the product very well nd they'll put
their heart nd soul in making product better in the eyes of the
consumers and outbound marketing is that marketing which is to done in
market for getting customers.
17. how to sell the product into new customer
The product must first be studied in depth. then a competitor's similar
featured products must be studied. only then can the product be peached
better to the customer.but all the same instead of expecting sales from
the first day a new comer should be given a quarter's time at least to
get accustomed.
18. what are key strengths required a marketing manager? how to handle
team?
Mainly each and every marketing manager should be confident about the
product because if he dont know about the product he or she can not
help or gide his team members.He or she should be friendly and co
operative , he have to help his team members he or should be achive his
or her terget and divide his terget to his or her team members
19. What do you mean by Push and Pull Strategy?
Basically it is a promotional Startegy.
Push makes use of a company's sales force and trade promotion
activities to create consumer demand for a product. where Pull startegy
is to sell directly to the consumer.
In Push strategy the products has to be promoted by Producer to
Wholesalers to Retailers to Consumer.
In Pull Strategy we have to use the toold like Consumer Promotions ,
advertising etc.
20. SUPPOSE I AM A COKE RETAILER AND YOU ARE FROM PEPSI, NOW SELL PEPSI TO ME.
5. Me:Can you see those youngsters playing cricket over there?
you:Yes
Me:Next month's cricket series is sponsored by pepsi and all the team
is shooting and ad for the same and also there is some promotional
assured gifts like cricket balls,bats gloves etc if one buys pepsi.So
those boys who are playing there will come here and ask pepsi and not
coke because its a pepsi season:)
You:Oh is it?
21. why u did not select in campus?
sir i did not find you in my campus.
23 1.WHAT IS SALE, EXPLAIN IN 200 WORDS ?
2.WHAT IS DIFFERENCE BETWEEN SALES & MARKETING ?
marketing is identifing customer needs wants and desire converting them
into products and services..sale is we allready have the product or
service we have to sale it
Sales is a one time process(means just selling the product to the
customer) but marketing is ongoing process(Identifing the customer
needs,devloping the desired product,sales and then aftersales services
or customer
24. How can u Sale Your product if your product rate is high?
well first I would like to ask customer whether he/she would like to go
after quantity or quality.........after getting his/her answer I will
say that Sir/ Mam...."QUALITY ALWAYS BETTER THAT THE QUANTITY" if you
are looking for a value aided product against your precious money then
we can give you the most trusted brand which has got an excellent
quality.apart from that we will provide you a great after sale
service,and I can assure you that you will be very proud after
possessing this great product ant it will show how classy you are of
choosing your product.
25. what is cavitation ?
Cavitation is a point where the expectation rises but the delivery is
not upto the set benchmark.
Cavitation would in general sense means forming & collapse of
bubble when pressure is high or cavities/gaps are formed
or A phenomenon in the flow of water consisting in the
formation and the collapse of cavities in water.
In marketing Sense it would mean promising on what you cannot deliver
raising false hopes and beliefs which on the due point would collapse
6. against the pressure and hence resulting damage or vaccant space of
trust and values.
26. SUPPOSE I AM A NIRMA SURF RETAILER AND YOU ARE FROM WHEEL ACTIVE
SURF, NOW SELL WHEEL ACTIVE TO ME.
My answer might sound wierd but once I know that the retailer does not
keep Wheel Active what I will do is "I will send few of my lady friends
(one by one) to the shop and ask him for wheel active and since he does
not have it they will come out without buying anything(the ladies will
be directed to do so ofcourse)repeat the exercise for say three days
and then I will go to the retailer with the product, by now he knows
that there are people coming to him with its demand, backed my sales
skills and a few lucrative offers he will definetely get ready to keep
the product on his shelf. But ofcourse this is a short term solution
which will take the product to retilers shelf but to take it to
customers house and make the retailer buy it more and everytime,
quality of the product, advertisements, new offers and definetely
demand in that particular area will be the key elements".
HI. I am from Wheel Active company, which is one of the favorite surf
liked by the households. This surf gives more sash than others and
customers like it very much. It is available in all packs at
competitive price. Right now we are having scheme for our retailers, so
if you take a cartoon stock u will get 2 1kg packs free, whcih you can
sale or use as per convinvence. Its demand in market is very good, all
you need to do it just keep stock, other thing product will sell it slef
25. What is the formulla of ROI?
Revenue-Expenses
------------------ x 100
Investment
26. what is demand forecasting?
Demand forcasting is the process of analysing previous years results of
demand and supply and the relative increase in the population and
identifying the appropriate need of a particular commodity or product
in a specific area for which th forcasting has been carried out.
27.channel sales
channel sales we don't sale product directly we can sale product to
dealers and clients can get that product by dealers.
Manufaturer-distributors-dealers-clients
28. which types of effort done by a sales person for seles and marketing
activities
SALES IS DEPENDS ON PRRSONAL RELATION RATHRE THAN COMPANY. THEREFORE
OUR RELATION IN MARKET IS VERY IMPORTANT TO SALE PRODUCT BY UNDERSTAND
CUSTOMER HOW TO CONVERT HIS NEED IN OUR PRODUCT AND ITS EASY TO
GENERATE LEAD AND SALE PRODUCT.
7. 29. what you mean by blue chip companies.? list of the blue chip.
comanies in india
Used in the context of general equities. Large and creditworthy
company. Company renowned for the quality and wide acceptance of its
products or services, and for its ability to make money and pay
dividends. Gilt-edged security.
30. what is role of medical representative
the role of m.r is convincing doc and generate prescription
fevar of the company.
31. Hw can i sale if same product given from other distributor
in low price?
1. If the same product is given at the same price then the area where i
can diferentiate my product from other distributors is after sale
services.i may provide some extra services like-facility to exchange
the product or resolving the problem in one call.we may also provide
some additional promotional schemes like membership of any club,any
tour package etc.
2. If the same product is given at the same price then the area where i
can diferentiate my product from other by giving the refrences of our
past satsfied customers with our product proformance and our better
after sale services. it is always better to creat buyer confidance in
you and yours product.
3. if the product is at a lower price...let the customer understand
costing and sentisize him that cheap can be expensive in the long
run...talk him through quality of ingredients and packaging ang
hygiene. let him understand that what you are selling is quality and it
will be cost effective in the long run.
32. how you convince a customer if he says I DONT HAVE MONEY?
1.In any type of marketing we need to know our customer first. based
on his attitude we need to tacle firstly if we can create a need for
him than he will buy the product atb any cost.
2. You have to sell the product benefits and create a need for the
product as well as fear of loss . Fear of loss in the sense customer
should feel he losing some good offer .
3. to give a answer of this question is very difficult for each and
every sales/maraketing person because you will go for selling your
product,60-65% customer will reply i dont have money. but i think for
convice such kind of customer u should have deep knowledge of your
product or services,and evaluate customer buying behaviour . keep
follow up provide more than his expectation. use references-some
customer is not willing to purchase perticular type of product but if
his close relatives or friends suggest him or recommend him then his
buying behaviour toward the product may be changed
8. 4. see, firstly we should try to inspire, motivate or convince our
customer in such a way that the product we are selling becomes a need
in his future. i hope u all like it.
33. Wht is pre-sales?
Pre Sales includes the entire gamut of activities involved in preparing
to engage with prospects, clients and others and includes specific
responses to client requests. Clients or companies that need software
services and project implementations generally call for proposals or
expect responses from their vendors and service providers. Although it
is hard to generalize on the nature of or the contents of such
proposals, most documents follow a structured framework: detailing the
project, asking vendors for suggestions or solutions or proposals along
with cost estimates regarding the work to be done. Typical Pre-sales
support activities include:
34. How do you define failure?
I define failure as a Stepping Stone to Success.
35. What does success mean to you?
Success mean achieving goals very efficiently in a specific time.
Its the output of hard work, smart work and dedication towards the work.
36. What do you prefer in-person sales or Telephone Sales?
I would like to prefer sales rather than telephone sale ,becoz in
telephone sale there is no direct contact b/w sales person
and the customer but in person sale u met the customer and get
benefitted
37. How will you justify the product cost to the prospect? its important
to understand the question first
It is how we are going to convince our customers about the price of the
product that we are selling
it is quite clear that a high price i associated to products that are
either high in terms of their quality or are associated with luxury.
so if we want to convince our customers as to why we have priced the
product as high as ours .. we will do it by attaching some emotional
and status points with the product
like for eg: Our product is among the Top most brands which will
enahnce your image in the society
the brand promises a high quality and alo gives you certain guarantees
which you won't get with any other brand
38. how promotional activities affect sales?
9. well,i hava an answer for this yes over acting towards the particular
product will affect the sales for example promoting a product aftr
knowin that product is going in good pase still so many adds notice
will chang customers mind that they have so much of money an will
tortur them to switch to another product.. and another thing is
promoting through brand ambassidor for example ROCKY sawant people jus
hate her u knw minto had lost their sales due to this. so this accordin
to me..
2. promotional activities directly affects sales as it helps a company
to increase it`s market share,attract new customers moreover it`s
adversely affects too as when it`s not properly done to the targeted
sound audience as in case of Kellog`s when initially launched in Indian
market (not properly positioned in the minds of the customer as an
instant ready made breakfast ),it`s done for increase in sales more
aggressively to capitalize the targeted market.
39. the difference between perception and interpretation?
perception is defined as that how we see any one or any thing means
the way of viewing 2 someone.but interpretation is the by which we make
a result or conclusion by using our perception.
40. What is Upselling
selling something that is more profitable or otherwise preferable for
the seller.in which a seller tries to sell something eles in additional
to the sale.
41. how to sale yourself?
firstly i want to try to know what the other person need and
what they want in me and i will modified according to their need and
then its sure that those person will buy me.
42. what is the difference between the guarantee and warantee period?
both are for limited period,but, garantee says along with the
service the compony is also liable to replace the product in case the
product is not functioning its features, where as warranty says only
services for the product not replacement.
43. why you like to join in FMCG sector?
FMCG sector is growing day by day because the demand generating from
RURAL sector. FMCG is the only product which i can sell to customer
again and again.Customers includes Urban-Rural, Rich-Poor etc. and for
helping these sector Retail sector also coming to the Rural...So there
are huge scope in FMCG sector
44. what is Delphi technique?
Delphi Technique a forecasting method in which a cordinator seeks
10. predictions from experts who revise their opinions in light of the
opinions of the others until some degree of consensus is reached.
Multistep method used to estimate future demand for a product or
service whereby a special group of experts in economic forecasting
exchange views and then each individually submits estimates and
assumptions to an analyst who reviews all the data received and issues
a summary report. The summary report is then discussed and reviewed
individually by the group members who each submit revised forecasts to
the analyst, who then reviews the material again and issues a secondary
report. This process continues until all participants reach a common
ground.
45.define indirect marketing and explain its role and Importance
1.indirect marketing is a non personal cotect of manufacturer to the
consumer by which any seller can represent their product with the help
of advertising.
2. Indirect Marketing is the distribution of a particular product
through a channel that includes one or more resellers. Through this
system we can come closer to the customers, can be able to know their
wants,needs,demands,queries and their perception about the companies
products or offerings accurately.But through direct marketing we can
make the system faster, but who will be their to support us if they
deny our product as their preference.
46.what is business stratagy?
its a planning of business activities like Presales, Sales,
postsales, and how to approach customer and how to sell a product these
all things come in to business strategy.
47. why sales?
Sales is quite imp & hard profile to choose i feel i have the knowladge
of product,i have good conviencing power,i like to interact with
people,i have the ability to identifya potential customers,i am able to
mold a not interested,irrite & rigid customer to a potential
customer.I have no EGO and i am ready to learn.i suppose these
qualities shd be there in a good sales person whc i have either,hence i
want to go for sales.
48. what is stock market?, what is share value?
STOCK MARKET means where the shares of a comapanies buying and selling
process will do with brokers is called as "stock market".
SHARE VALUE means the difference between issue price of the share
and the present market price of the share is called as a "share value".
49. what is sales life cycle??? Slaes life cycle is
1) find out the right customers of your product
11. 2)Examie / qualfy the prospect(wheather he is able to buy
our product or not )
3)Convince him to but our product
4) close
50. what is sales consultant?
one who gives information about the product
51. if company is not giving the proper service to dealers then how you
solve the problem
First & foremost job of mine is to approach the company & dealers to
find the exact problem eg..is it related to commision or companies new
strategy for distribution ....etc then i wil personaly approach my
higher management about the issue & find the exact problem with
dealers.So , now i can proceed with dealers with new strategy for
supply & service from company & new service from company for mutual
help ...so if the company is happy with dealers & vice versa ....my job
is over
best solution to this is considering dealer also as yr customer and
undertstand his expectations from the company further company can use
following to solve problem
1)offer certain discounts to dealers-this will give them better margin
2)arrange regualar dealer confrences and make them feel like part of
the company and not a cog in machine
3)make credit facility available etc etc many steps as such can boost
the dealers
52. how can you generates more leads and business ??Except cold
calling,through internet,existing database.
for that you must have to create a word of mouth by making your
existing customer more satisfied and building lond term relationship
with him. you also have to do aggressive advertising to make aware your
customer of your product.
53. what is retailing?
what is the difference between old retailing and modern retailing?
retailing is the process of delivering the goods or
merchandise direct to the consumer.
modern retailing differs from old retailing in terms of
market concept, customer test and shopping experience and
mostly well focused on customer expectation.
54. How will you create a brand awareness among the prospects
about our products and services?
12. the major problem here will be deciding upon the target market.ones the
target market is identified then we have to target this audience and
create brand awareness.this can be done by using marketing mix
product- placing yr product in par with competitors,adding
differentiation
Price- either go for cost leadership approach else a price that keeps u
in market
place- deciding upon the distribution channels etc
promotion- major tool for brand awareness use all 6 tools
of communication if u can afford.position yr product
I will create promotions such as discounts, buy one take 1 or
even free taste/use. I will also tie up with the organizations who
conducts seminars and training to the target people
55. EXPLAIN HOW DID YOU ACHIEVED YOUR TARGETS
first of all i made some plans and did work on it to the vast of my
ability to fulfill my plan, in this way i achived my target.
56. How soon can you travel down to start your new Job?
As soon I receive the Job Offer letter from the company or when
the company asks me to join,making all the arrangement in very short
period.
57. ultratech cement have askd to me during inerview what is market
mapping , how will you draw your market share ?
Market mapping is the syurvey done by the organisation to
understand customer requirements & how other products are positioned in
the market. Market mapping gives idea about companies share in the
market & what are the diffrent strategies adopted by other
organisations. The activity is generally done by visiting cement
counters & filling up
questionary'
market share can be drawn by taking the total market potential into
consideration and our sales in that area. If the market potential is
1000 pmt. & our sales in that area 500pmt. then our market share is
50%. This is how our market share can be calculated.
58. how would you describe your work style
I am very passionate about what i do, i like to take up
task, plan how to accomplish it, find right people,and make
sure all of us succeed together ,while constantly meeting
the challenges head on and using the synergy of the group
to look for creative solutions to achieve our goals
13. 2. what kind of personality do you work best with and why I am
comfortable with everyone around me, I customize myself to the people I
am talking to. I also enjoy interacting with new people. And best I am
also a good listener.
59. Imagine that you are the marketing Manager of Zideo International,
Agra, Manufacturing leather goods. Which are the steps you will take to
promote sales?
First of all I give the brief explanation of my product which ever I
want sale and try my level best to win the consumer heart with my
talking behave. During the Talking I must keep mayself polite and keep
petient because consumer may ask very difficult questions which might
tourch me. But if a Succeed to win the sonsumer heart then I quote the
quotation for the same. Once againg there is anti arguments against the
quotation. For promote my sale I will quote the very suitable price
even without profit and some minimum profit I take. If so, I consider I
make a regular customer for my firm and then by and by I may increase
my product Price. I possible and easy but first time we can't got the
maximum profit.
first of all i consentrait on advertising of my product. than
after check the customer present requirement,check the customer quality
preferance,if any quality innovation require than i suggest the compny.
i try to satishfied customer and give the maximum information about the
product and benifits. in this way we can improve our sales and get the
maximum reward.
first i will enquire abt the competitior product price,market share,
sales volume, advertising ....etc.. according to these i will markup my
products price with in the boundaries of our company policy. more over
i want to implement my product as rapid skimming. One of the important
thing for lather product is reduce cycle time it means company has to
launch new product in short interval and also update product design.
Company has to consider cost factor as a competitive weapon and try to
reduce cost compared competitor.
in order to promote the sales of leather products,the placement of
our products at the retailers showroom is necessary at competitive
prices,the special drive will be launched in increasing the reach and
counter share of our products.Retailers will be given special
incentives if they will surpass the promised numbers of our
products.New distributors and direct dealers will be appointed at far
flung areas in order to make the availability of the products. being a
Manager of Zideo International, Agra for Manufaturing Leather goods,
below given are the steps to promote a quick sale.
1. Introduction of the product to the customer is a style that the
message is conveyed in a positive manner and at one glance the customer
will like it.
2. Study the leather market before launching the product.
3. Should be clear with entire backup about the product so that if you
receive any query you are ready to answer it at said time without
14. hesitating. This will built your image and this will help you for
quick selling of the product.
4. Cost price - after understanding the market requirements by the
customer always think of the cost price . The price should always be
competative than the other companies.
5. Do a market survey or customer survey to understand the need and
requirement of the customer.
6. Use the Luther Gullicks formula PODSCORB or Webers term of
Bureaucracy for studing the market.
7.Introduce your product in the market at a little cheaper rate further
depending upon the sale surely you can increase the value.
60. HOW A COMPANY CAN ESYABLISH IT'S NEW BRAND?
IF THE COMPANY IS KNOWN THEN IT IS NOT SO DIFFICULT. FOR INSTACE
RELIANCE COMPANY THEY DIVERSIFIED THEIR BUSINESS
IN MANY STREAMS - PERTROLEM TO RELIANCE FOOD FRESH & IN FOOT PRINTS.
THEIR COMPANY NAME WITH PROMOTIONAL ACTIVITY IS ENOUGH TO MAKE IT
BRAND.BT IF COMPANY IS NEW THEY HAVE
TO TAKE CARE IN MANY WAYS- LIKE COMPETITORS AND THEIR COMPETITIVE
ADVANTAGE..COMPANY HAS TO GO FOR AGGRASIVE MARKETING.. MAKING FULL USE
OF MARKETING MIX.. DOING PROMOTIONAL ACTIVITY AND AT SAME TIME TAKING
CARE OF ALL THE P'S & A'S (AFFORDABILITY,ACCESIBILITY ETC.)IN
MARKETING. PROVIDE QUALITY& QUANITITY TO CONSUMER WHICH IS PROMISED.
ALL THIS EFFORT WILL HELP TO MAKE A BRAND KNOWN AND AT - TOP OF THE
MIND.
i think it is difficult for any company to establish its new brand
because people dont know about their pros. a new brand can be
established with the help of promotional activities so that people came
to know this product importance. a proper strategy can be helpful also.
so i say advertisement, proper promotional activities and very good
share of retailers can established our new brand. blue chips companies
can take advantage of their positioning. but it not means new companies
can not establish their brand
t is so difficult to establish a new brand in the market in between
existing companies. because they already have a competative advantage.
If a new company want to establish a new brand then first of all it has
to analyse whole the market to understand that what are the needs of
consumers how many copetitors in the market and what strategies they
are using. then it has to develop som new ideas regarding product. set
its marketing mix, create a suitable strategy, technology, location,
target marketing, positioning, budget etc.
61. hat is the difference between invoice and billing
15. invoice:- is essentially a detailed bill left by vendors and outside
suppliers for goods or services rendered to a company..it is a legal
document which can be used as evidence of an incurred debt. The
recipient of the goods or services can challenge the legitimacy of
individual charges, but the invoice itself is considered a bona fide
debt. Sometimes a vendor or serviceman cannot collect on a bill
immediately, so their company will send an invoice at a later date for
payment.
billings - Total amount charged to clients, including the agency
commission, media costs, production costs, etc...The invoice will be
issued on the day the event concludes. Bills are payable in full within
14 days. In the event of late payment, 15 % late-payment penalties
will be charged. By entering into a agreement with us, the contractor
expressly agrees to accept all procedural charges in the event of
unpunctual payment.
62.What is the difference between marketing and sales?
Marketing is an organizational function and a set of process
for creating,communicating,delivering value to the customer and for
managing customer relationship and retaining with satisfaction.
Sales is the act of persuading or influencing customer to
buy a product or service( actually exchange something value for)
63. What is depth and width? Tell me with formula? give me with
example?
there is three term usually used product
line,width,depth it will better to understand by example like
automobile alto,sx4,swift,ritz etc...this are called width of maruti
suzuki suv as alto lx,lxi,vxi.k10 etc are called depth of that
product.understand
64.what is ment by marketing
Every product has some amount of value attached to it. While
the firm knows what is the value of the product it needs to communicate
to the consumer about the value held by the product. Hence, marketing
can be termed as communicating with customers and creating a profitable
relationship with them.
65. why shoud this organisation must hire you?
because i do have the abilities to work in tight deadlines
as well my key skill is suited for this job and foremost i have an
interest to work with this organisati
66. Where do you see yourself from five years now?
I believe in long term commitments. In my Carrier hunt I have been
facing many challanges and getting the solution for them with the help
of my ability and talent and I feel if I am selected here I would also
get the same here, and if I occumplish the given task which generates
positive results I am sure Company would encourage me in form of upward
move.
67. what you can do for this company?
16. my knowledge, my experience, my well being and responsibility
68. can you suggest me which new one stragies will you opt for the
marketing if you can?
B2C mrktng tht is Businesss to Consumers..its helps alot to
know abt the market requirements n the current conditions for the
particular marketing for the services which r been provided...
69. what is primary and secondary sales
The organization selles thier product or services to the
channel partners,is called primary sales. secondary sales means when
the organization sales the products or services to end users.
70. customer is always right? why?
Because the boss is always right. i.e.,Customer is our boss
71. what is primary and secondary sales
The organization selles thier product or services to the
channel partners,is called primary sales. secondary sales means when
the organization sales the products or services to end users.
72. what are 4p's of marketing.
product, price, place, promotiom
73. what is retail
Retail means that the Product is sold within a one
boundary
with the help of some intermediaries
74. why did you choose marketing for your currier
marketing is the place wher we are earning mony and knowlge i.e
we are going to meet different types of customers.
75. how can i take primary order from my distributor,while he has
inventory of Rs 2 lakh & sale of product is only of Rs25,000/- only?
clearly understand the monthly sales statement of the
distributor and analyze the sold quantity.
3 ways are there.
1.Get order for the product which highly sold on that month
2.Inform him about the seasonal activities and make him to
keep the stock more
3.Give the feedback about secondary sales and opportunities
for products in the assigned territo
76. I am asked to sell a pen as but with a condition that I will have
to sell the pen at Rs.25(five times more the actual rate)though
17. actually the price of the pen is Rs. 5 and wen the customer is aware of
the same.
if ever i am asked to do so.. and customer knows the actual cost of
pen... then i would never sell a pen...because customer satisfaction is
the main aim of selling. To maintain long term relationship with the
customer..we should delight him with our right services and pricing
77. why you vahe taken Marketing with Finance specialization?
i am very much interested dealing with people. i thought
marketing with finance gives me more strength. financial matter of
particular product includes in marketing . thats way i hav taken
marketing with finance.
78. What elements of your job do you find most difficult?
"Controversy" . First of all , we should respect our job profile try to
give our 100% in any circumstances on that job. Then it becomes easier
for any one. Before we start our job carrer or join any job , we should
be know " WHAT IS IT ? CAN WE HANDLE THIS ONE ? " If we don`t know how
to handle that job then it creats lots of problem in every step in our
life. So we learn or pay attention on that problem and try to sought
out that problem within a short time. We always remember that " NOTHING
IS DIFFICULT . DIFFICULT CREATS FEAR. " So i think that its all about
our perception , which one is difficult or which one is not
79. if ur working in a supermarket what tools and techiniques will u
use in data collection?how r u going to analysis the data and make
inferences? how will u finally apply ur market esearch to improve sales
and win over customers?
observation,survey.
80. who is the marketing guru
Mr. Philip Kotlar is the marketing guru.
81. what are the key role of a sales person?
the key role of a sales person is to know the customer demand
(likes and dislikes of customers)and to increase his sale economicaly
and strategically.
82. how can i sale a low price pen to the reputed person who use
branded pen..?
Tell him that, you can lend him when someone asked to borrow your
pen and just walk away without bothering to take it back
83. how can u sell our car except your friends &family
it is easy to sell the car in the show room because the important thing
is which brand we are going to sell for
example if the car is ford then 50% of the job is finished because it
has very good brand in market. then we highlight the postive things of
the car and hiding negetive things and we have to show how it is
different from others.