AAUP 2013: Digital Piracy Review (M. Schwartz)

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AAUP 2013: Digital Piracy Review (M. Schwartz)

  1. 1. One University Press’s Evolving Experience with Piracy, Search, and Takedown
  2. 2. • 415 takedown notices • 45 sites • 396 files • 206 titles – ranging from NYP to backlist • 378 file takedowns • Primary Index Sites: • Avaxhome.ws (87 titles) • Addebook.com (71 titles) • eBooksBay.org (43 titles) • Primary Host Sites: • Rapidshare (158 files) • Filefactory (51 files) • Depositfiles (54 files)
  3. 3. Welcome to the Jumble
  4. 4. • 100 servers • Top-35 Cyberlockers • Rapidshare • Megaupload • 800-1000 Torrent sites • Pirate Bay • 100 million “other” sites • Blogs • 129 © jurisdictions worldwide • Manual check to eliminate false positives • Automatic compliance check • Multiple DMCA takedown notices issued for every valid infringement • Real-time reporting through Guardian • Additional enforcement features • Escalation measures
  5. 5. • DMCA Notices sent to infringement site • Link Submission to Google for Removal from SERP • Escalation to hosts “legally obligated to remove content if they wish to retain Safe harbor under DMCA” • Can improve overall responsiveness of otherwise non- responsive site • Site Enablers • Payment services • Ad Networks • Domain registrars • Certificate authorities • Each of these providers has language in their terms of service agreement that requires the customer (site) not to engage in illegal activity • Failure to comply can result in suspension of account
  6. 6. • Over three years: • 11,683 notices • 9,670 successful • 82%
  7. 7. • Website – 3.53% • P2P (Torrent) – 27.87% • Cyberlocker – 68.70% 854 notices
  8. 8. • Watermarking for text • “Social” Watermark • Invisible Text Watermarking • Embedded into publication • Pre-production • Point of sale • Both • Embedded into Guardian • Source of pirated material
  9. 9. Mike Schwartz Contracts Copyright and Permissions Supervisor Princeton University Press P: (503) 894-8934 E: mike_schwartz@press.princeton.edu

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