http://bit.ly/personas-in-b2b Does this personas infographic hit a little too close to home? Or has your company evolved from the stereotypical roles of the traditional marketing department. It will be interesting to watch how it all plays out. In the new more agile world – technical, operations, business, creative and digital folks have to play in the same sandbox. Stay tuned for the unfunnel.com United Flush (UFLush) Web Comic Series where these personas take on these challenges and we help them as a community evolve into more agile marketers!

1. DIGITAL MARKETING - PRIVATE - DO NOT CROSS LINE -
CROSS LINE - PRI
VATE - ADVERTIS
ING
E
TH
30%
CONTRIBUTION
- DO NOT CROSS
TOMY
A
N
THE
OF
A
5%
CONTRIBUTION
80%
SALARY SCALE
FOUNDER, CEO, PRESIDENT
GOT HERE AFTER 30 YEARS
OF PUBLIC SATURATION OF
PUSH MARKETING WITH
SEVER LACK OF EMPATHY
FOR THE CUSTOMER...
BUT, “GREAT GUY.”
80%
1%
CONTRIBUTION
10%
SALARY SCALE
CHIEF FINANCIAL OFFICER
QUICK IN HIS DAY BUT NEW
TECHNOLOGY HAS MADE HIS
SKILLS OBSOLETE - UNLESS
YOU COUNT BEING ABLE TO
QUICKLY RATTLE OFF DAYS
LEFT TO RETIREMENT.
SALARY SCALE
ASSISTANT, SECRETARY
EXPERT IN FOCUSING ON
THE NEXT TASK AND
PRETENDING THAT
LASHING OUT ON PEOPLE
YOU HIRE IS “NORMAL.”
20%
80%
CONTRIBUTION
CONTRIBUTION
40%
90%
SALARY SCALE
I.T. DIRECTOR, MAGIC MAN
CONNECTOR OF ALL POWER,
BETWEEN COMPUTERS AS
WELL AS BUSINESS TEAMS. IF
IN A GOOD MOOD, WILL
ALLOW YOUR JOB TO STAY
ON SCHEDULE.
SALARY
CMO, VP
EXECUTIVE
DIRECTOR
IVY LEAGUE
GRAD AND
QUICK TO THE
PUNCH BUT
NOT WILLING
TO RISK
FUTURE
PROMOTION.
HAS LEARNED
TO COMBAT
ANY NEW
INITIATIVE WITH
“GREAT IDEA
BUT SHELF
THAT FOR THE
NEXT FISCAL”
50%
CONTRIBUTION
30%
SALARY SCALE
MARKETING DIRECTOR
ACCOUNTABLE FOR
MARKETING TACTICS,
CREATIVE CONCEPTS AND
CAMPAIGN ROI WITH GOALS
AND OBJECTIVES DEFINED
BY NON-MARKETERS.
80%
20%
CONTRIBUTION
CONTRIBUTION
20%
70%
SALARY SCALE
DIGITAL STRATEGIST,
T-SHAPED GENERALIST
THRIVES ON ACTION AND
KNOWS ALL THE TRICKS,
DREAMS FOR THE DAY A
STRATEGY DOCUMENT IS
ACTUALLY READ.
SALARY
CREATIVE
DIRECTOR, TEAM
MOTIVATOR
THE ULTIMATE
PEOPLE PERSON
AND ADAPTABLE
TO ANY
BUSINESS
PROBLEM.... AS
LONG AS THEY
DON’T PICK THE
COLORS.
20%
80%
CONTRIBUTION & SALARY SCALE
INTERNET TECHNOLOGY, PROGRAMMING
CAUTIOUSLY OPTIMISTIC THAT THE INTERNET
WILL RUN ITSELF IF THERE WERE NO MARKETING PEOPLE TO SCREW IT UP. ALWAYS
LOOKING FOR THE MOST EFFICIENT WAY TO DO
THE SAME THING 10 DIFFERENT TIMES.
80%
30%
40%
CONTRIBUTION
SALARY SCALE
PROJECT MANAGER,
WORKFLOW
HAPPY TO WORK HARDER
AND NOT SMARTER.
CONTRIBUTION
SALARY SCALE
DESIGNERS, GUI & WEB DEVELOPERS
AS SMART AND ADAPTIVE AS THE TECHNICAL
TEAM, BUT PAID HALF AS MUCH BECAUSE
THEY DON’T HAVE A TECHNOLOGY DEGREE.
ent WORK FAMILY
urr
C
www.unfunnel.com/uFlush
AGILE MARKETING IN MOTION