Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them well
Dutch beer brand Heineken advertises with Affinity.com
1. IMPRESSIONS WITH OVER
1.2% CTR WITHIN 3 WEEKS3MILLION
OBJECTIVES
1. To gain prominence amongst the target audience by creating
buzz around the new “James Bond's Drink” - Heineken
2. Build curiosity and awareness for the new James Bond movie
- Skyfall by re-directing the audience to play a web game
“Crack The Case” - James Bond Style!
OUR APPROACH
BRAND
RESULTS
Heineken, the leading Dutch beer brand in association with GroupM
partnered with Affinity’s Next-Gen Display Network to promote their
brand as the official sponsor of ‘Skyfall’ - The latest James Bond movie.
Affinity's Next-Gen Display Advertising Network delivered
CASE STUDY affinity.com
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We ran a category targeted display ad campaign through our premium In-Footer
Ad Unit displaying multiple above-the-fold banner ads. The premium visibility
provided by In-Footer was complimented by garnering extensive reach for the
campaign through our In-Page Ad Unit running multiple contextually targeted
standard banner ads
These campaigns were contextually targeted to web users (males, aged 21-35)
browsing online content related to Entertainment, Auto, Sports, News, and
Technology across Affinity’s Premium Display Publisher Network
We worked closely with the creative team at GroupM to ensure that the banners
captured the thrill and the essence of being James Bond. These banners invoked
the user's curiosity and allowed him to play a game named “Crack The Case” -
James Bond Style!
Affinity’s dedicated Account Managers continuously optimized campaign delivery
by serving higher volumes during the peak hours of the day as well as late in the
night, in order to grab the attention of our target audience and boost performance