1. Media Focus Group & Market
Analysis

2. Focus Group
• In our focus group we decided that we would have a selection
of 15 students ranging from the age of 15-18. Within the
focus group, we explained the idea of our video to them. This
gave them an idea of what to expect for our opening
sequence. All of the participants were asked what they
thought of it, they said that they quite enjoyed the idea that
we came up with. They also said that it was good and that
after hearing about it, were looking forward to the release of
the film. They said that the opening sequence seems like it
will fit in well with the genre that we have chosen to do. We
then got the focus group to fill out our questionnaires on the
film. The results of this questionnaire was used as final
feedback on our opening sequence and what we needed to
do to complete it.

3. Age
Age Age
15 1
1 2 3 4
16 4
17 7
18 3
23%
27%
24%
26%

4. How many movies were watched in the
previous month?
How many movies have you watched in the past
month?
1 to 2 3 to 5 6 to 10 11+
7%
7%
53%
33%

5. What is the preferable film genre?
What film genre do you prefer?
Romance Horror Action Adventure Other
7%
13% 27%
33% 20%

6. Which films were voted most
enjoyable?
Of the following drama films, whcih would you onsider
to be most enjoyable?
Kidulthood Adulthood Bulletboy GunRush
0%
13%
40%
47%

7. Social networking site often used
What social networking site do you often use?
Facebook Twitter MySpace Bebo Google+ Tumblr Other
0%
13%
0%
27%
7%
0%
53%

8. What makes a good drama based film?
After collecting various answers from the
questionnaire the most popular answer was if when
the story of the film is ongoing and there are no gaps
that leave the viewers bored and confused. A lot of
audiences like a lot of suspense and tension and
movies and feel that it is enjoyable if this is carried
throughout

9. Do you like the idea of our film and would
you pay to watch it in the cinemas?
The proposed idea was promising and a lot of
people who filled out the questionnaire were
impressed by the idea and ticked ‘yes’. Most also
added that if it lived up to the expectations of
‘Kidulthood’ and ‘Adulthood’ then they they’ll pay
to see the film.