Adshel's Sydney Trains Digital Network, where Science Fiction becomes Non-Fiction. Digital Out-of-Home is now the consumer's 5th screen. An outdoor revolution is coming. Consider these insights as your jetpack into the future of advertising.

1. 84%
10 hours +
19 MINUTES
254,040
hours
29%
62%
0%
/2
3
/3
4
Location continues to play an important role in
Digital Out-of-Home. People reported they would be
more likely to react to digital ads communicating
a special offer that is immediateLY available in
a retailer close by. (4)
Over half OF PEOPLE report they are more likely to pay
attention to Out-of-Home advertising than any other
form, not only highlighting that Out-of-Home can
prosper in the new technological age but
reinforcing Out-of-Home’s place
as a ‘trusted’ medium. (8)
We devote over half of our waking hours
to interacting with digital media channels.
each day on electronic media. (7)
The average Australian spendS
66% of people see outdoor as entertainment when
traveling. this goes up to 72% among 18-35 year
old smart phone users. (3)
Most people expect to see
big brands advertising in
out-of-home. this number
rises to 83% among
18-35 year old
smartphone users. (6)
of Australians had
a smartphone in 2013.
this is up from just 19% in 2007! (1)
Australia is a
DIGITAL media NATION!
of people see
outdoor as
entertainment.
of People expect
to see big brands
advertising in
Out-of-home.
Australian light-saber
ownership remains at
70%
more than
of respondents
think traveling
TO AND FROM WORK
would be much
more entertaining
if we had a
multi-pass.
The ability to TARGET
individual consumers using
retinal scan technology,
though not yet available,
is an exciting prospect
for those shopping
at the Gap.
This number pales
in comparison to
the all time record,
which sits at
and is held by Neo,
before he was
unplugged from
the Matrix.
of people think that if
a flux capacitor WAS
installed in a vehicle,
it would make that
brand of vehicle more
memorable. of people said that if
Out-of-home posters
featured 3D holographic
sharks that jumped out
and engulfed them, they
would be freaked out.
the remaining
of people say they expect
to see a fully functional
Mattel brand hoverboard
by 21 October 2015. Mattel
have not as yet announced
any such product plans.
WHERE becomesSCIENCE FICTION
THE ELEMENT
NON-FICTION
NON-FICTION
NON-FICTION
NON-FICTION
NON-FICTION
NON-FICTION
NON-FICTION
science fiction
science fiction
science fiction
science fiction
science fiction
science fiction
science fiction
NON-FICTION
LOCATION
LOCATION
LOCATION !
Adshel will soon be rolling out a little bit of science fiction to
the streets of Sydney. The insights below are all the justification
we needed to start the future early. Augmented reality, mobile
connectivity and targeted digital are all jumping out
of the movies and into our Sydney Rail digital network.
Digital Out-of-Home is now the consumer’s 5th screen.
An outdoor revolution is coming. Consider this your
jetpack into the future of advertising.
NON-FICTION
80% of people believe
interactive Out-of-home
advertising is a good way for
brands to talk to people. (11)
80%of people think brands
should be using
interactive Out-of-home.
NON-FICTION
Most smartphone users say
they feel more positively
about a brand that invites
interaction than one that
doesn’t. (10)
71%of Smartphone users
like brands
that invite
interaction.
51%
92%
of people are More likely
to pay attention to OUT-
OF-HOME than any other media.
of people find interacting
with an Out-of-home poster
makes it more memorable.
People found that interacting with an Out-of-Home poster
is positive and fun with 92% agreeing interaction makes
an advert stand out more. (9)
38%of our daily media
interactions occur
on a smartphone. (2)
/9
10
SOURCES:
1. Australian Mobile Phone Lifestyle Index, 2013
2. The New Multi-Screen World: Understanding Cross-Platform Consumer Behaviour, Google/Ipsos/Sterling 2012
3. 2013/2014 UK Digital OOH Handbook, Kinetic
4. The Future of Out of Home Media in the UK, Kinetic, 2012
5. Google Mobile Path to Purchase 2013
6. Kantar Media - The Outdoor Media Landscape is Changing, CBS Outdoor Media on the Move
7. Australia: The Digital Media Nation, McCrindle Research 2013
8. Kantar Media - The Outdoor Media Landscape is Changing, CBS Outdoor Media on the Move
9. Clear Channel & Kinetic, Digital Out of Home Insights, 2012
10. Kantar Media - The Outdoor Media Landscape is Changing, CBS Outdoor Media on the Move
11. Kinetic and Clear Channel, UK Interactive OOH Trial, 2012
immediacy
is KEY!
55% 83%of consumers say
they want to purchase
within an hour. (5)
of consumers say
they want to purchase
within A DAY. (5)
5TH