Complete social media marketing strategy overview for promotion of rock band, A200, with intended results of increasing exposure on several media platforms, thereby increasing following online and fan-base at live events. Discusses objectives, challenges, approach, use of Twitter and Facebook to engage fans, increasing organic SEO, training of the band to handle their own social media eventually, and the desired increases as a result of successful strategy completion.

1. Social Media Strategy

2. Project Description
Increase exposure & engagement on several media
platforms
Increase fan base and followers

3. Objectives
Dramatically increase followers
Specifically on Twitter and Facebook
Increase organic SEO
Engage fans
Increase ranking on ReverbNation

4. Challenges
Prepare A200 to consistently engage w/ fans
Ensure A200 uses social media as extension of their art
Dramatically increase fan base
Maintain quality
Get fans to share content

5. Approach
Perform audit of current presence
Make recommendations on changes
Implement Plan

6. Approach: FB & Twitter
Enhance current FB & Twitter pages
Design, content, content time, custom pages, photos,
etc.

7. Increase FB Fan Base
Create ads targeting specific areas, time zones, demographics
Ads drive fans to FB page
Fans land on ReverbNation tab
Gives fans quick summary of band, music, upcoming events, etc.

8. Increase Twitter Followers
Use third party software to increase
Using specific key words, identify a quality target list that would help
reach goals
Set up 3 different direct messages for new followers that have call to
action
Add relevant pics, vids, music
Give profile a richer user experience

9. Increase Organic SEO
Set up Flickr account
Streamline YouTube
Establish ReverbNation

10. Training
Create a content calendar
Train A200 to seamlessly interact w/ fans

11. Desired Increases
Facebook fan base
Twitter followers
Fan engagement w/ relevant content
ReverbNation ranking
Chances to organically show at top of search engines
Amount of fans that attend live shows