PLEASE NOTE THIS IS A TALK DONE FOR DS2015 AND IS ONE POINT IN THE BROADER SXSW2016 PROPOSAL. FOR SXSW2016 THERE WILL BE 2 OTHER POINTS, SUPPORTED BY NEW RESEARCH AND INPUT FROM GLOBAL SPECIALISTS. Trial barriers have always limited what they could do in e-commerce. With face mapping, projection and personalization tech becoming a viable alternative to the makeup counter, digital has become a lucrative discovery channel. The future of beauty, fashion and other categories now lies in tech. From buy now to try now on Facebook, to hovering over a press ad to see it on yourself in those jeans, well explore the opportunity when the tangibility barrier is broken.

1. FACEMAPPING THE FUTURE:
BREAKING THE TANGIBILITY BARRIER
@ADRIANA_COPPOLA
@SAPIENTNITRO
#FACEMAPPING

2. THE DIGITIZATION
OF BEAUTY

3. 14.9 BILLION
BEAUTY RELATED
VIDEOS ON YOUTUBE

4. BUT THERE IS A DISCONNECT
WHEN IT COMES TO OUR
SHOPPING

5. #1
TRIAL

6. JEAN PAUL AGON
CEO, L’OREAL

7. L’OREAL
MAKEUP GENIUS

9. OMOTE
PROJECTION MAPPING

10. TECH CAN MOVE ADVERTISING FROM
TO

11. #2
DISCOVERY

12. DIGITAL ONLY EVER SUPPLEMENTED
RATHER THAN GREW THE CATEGORY

13. AUGMENTED REALITY
NAILS

14. BEAUTY IS BECOMING AN
OMNICHANNEL SECTOR

15. WHAT’S NEXT?
PREDICTIVE TECHNOLOGY

16. #3
MASS
CUSTOMISATION

17. PRODUCTS ALLOW US TO
GET PERSONAL

18. MINK
COLOUR COSMETICS PRINTER

19. WHAT’S NEXT?
DESIGNING & PRINTING OUR
OWN MAKE-UP

20. 3 KEY WAYS TECHNOLOGY CAN BREAK
THE TANGIBILITY BARRIER
#1 TRIAL
#2 DISCOVERY
#3 MASS CUSTOMISATION

21. “DIGITAL IS GOING TO BOOST
THE BUSINESS OF BEAUTY.
WE THINK IT’S GOING TO
CHANGE EVERYTHING”

22. THANK YOU
@ADRIANA_COPPOLA @SAPIENTNITRO