More Related Content Similar to Glocalization: Framework for expanding your business internationally (20) Glocalization: Framework for expanding your business internationally2. What is Glocalization?
Globalization - A process by which the people of the world are unified into a
single society. This process is a combination of economic, technological,
sociocultural and political forces
Localization – is the process of adapting a product or service to a particular
language, culture, and desired local "look-and-feel."
Glocalization – Is a fusion of globalization and localization.
By definition, the term “glocal” refers to the individual, group,
division, unit, organization, and community which is willing and
is able to “think globally and act locally.”
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3. Back to Square One – the Intent!
Building block of vision
/ growth
Customer Oriented
Messaging / Marketing
/ Sales
Guiding Principle
Anchor / Driving Force!
Intent
Why does the
company
exist?
Product 1
Service 1
Service 2
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4. What is the intent of your product / service?
Preserve and grow customer wealth
Provide robust and economical infrastructure
Provide unforgettable dining experience
Getting people on their feet
Low cost options environment conservation
Back to Square One – the Intent!
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5. Need for Glocalization
Spread economic risk
Currency exchange
rates
Taxation Benefits
24 x 7 operations
Preservation and
Growth
Expand customer base
Reduce operational
costs
Restrictive regulations
Competition pressures
Access to quality
resources
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7. Identify Products & Services
Value add of product / service
Customer / business profile
Competitive landscape
Market size and growth
Auxiliary markets
Expected sales goals
Regulatory requirements
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8. Identify Country
Taxation / Tariffs
Currency exchange rate
Ease of operation
Micro / Macro Economies (Local / Regional /
National) trends
Resource availability
Bureaucracy and political interference /
Stability
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9. Identify Mode of Operation
Capital Investment
Outsourcing
Partnerships (MoU)
Exporting products & services
Distribution and servicing
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10. Tri-Merged Analysis
Glocalization Matrix
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Product Country
Mode of
Operatio
ns
Valves India USA / Canada EU Mexico Mfg Dist
Value Add
Accuracy, Lower TOC,
Quality
Accuracy, Lower TOC,
Quality
Accuracy, Lower
TOC, Quality, Lower
Price
Accuracy, Lower
TOC, Quality,
Lower Price
Accuracy, Lower
TOC, Quality
Customer
Profile
Multiple Verticals,
Small Medium and
Large Businesses, etc
Pulp & Paper, Small
and medium
businesses
Oil, Pulp & Paper,
Agri, Medium and
Large Businesses
Pulp & Paper,
Medium and
Large businesses
Pulp & Paper, Small
and medium
businesses
Competitive
Landscape
Large established and
small manufacturers
Small and medium size
manufactures, mostly
distribution
Medium, large
manufacturers,
strong distribution
and servicing and
innovation
Small and
medium size
manufactures,
mostly
distribution and
innovation
Small and medium
size manufactures,
mostly distribution
Market Size Established market Small Large Large Medium
Growth
Trend Rapid, slow, stable
Rapidly growing cause
of booming economy
Established market
but slow growth
Established
market but
medium growth Growing market
Currency
Exchange
Rate
Difference in
currencies high high low
Auxiliary
Markets
Entry into other
upcoming industries
like oil, paint, etc Paint, Agriculture None None Agriculture
11. Results from Tri-Merge Analysis
Prioritized list of products
/services, countries and markets
High level investment profile
Opportunity size and cost
Risk profile and fluctuations
Vision attainment
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12. Localizing Products & Services
Categories
Marketing
Sales
Features and Functions
Support and Servicing
Operations
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13. Localizing Products & Services
Marketing
Understand demographic uniqueness
Create emotional attachment by
connecting with local issues
Don’t just translate…relate!
Use social media effectively
Offer choices (but not in a confusing way)
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14. Localizing Products & Services
Vertical Localization
Weights and Measures
Language Translation
Time zones
Currency
Data formatting
Reporting
Social Context
Privacy laws
Pricing (including
Taxation)
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15. Unlocalized Products & Services
Risks of unlocalization
Regulatory issues
Cultural issues
Brand issues
Functional issues
Product and service failure
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16. Glocalization Beta
Gather competitive intelligence
Short list prospects
Form special interest group
Show case product / service (Prototypes)
Solicit glocalization feedback
Create glocal user profile
Chart workflow, pain points and non value add activities
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17. Launch Glocal Product & Service
Preparations
Launch Scope
Timing
Audience (Prospects)
Announcements
Sales Approach and
Collateral
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20. Yukta Services
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Contact Information: 830-883-1433
Email: info@yukta.co.in
Site: yukta.co.in
Good Reads:
http://www.acclaro.com/newsletter/save-money-software-localization
http://www.infoentrepreneurs.org/en/guides/assess-your-options-for-growth/
http://www.startupoverseas.co.uk/expanding-a-business-in-canada/preparing-to-
expand.html