Abby Covert

    • New York,NY, United States
  • Work Information Architect at The Understanding Group

  • Industry Design

  • Website

    www.abbytheia.com

  • About Abby works as an Information Architect at The Understanding Group in New York City. Working for clients ranging from consumer goods to healthcare, Abby aims to teach others to not be evil. No one likes an Ad but everyone loves a quality brand experience. Abby has a proven track record in managing user-centric practices in a variety of creative environments. Most recently she helped create a user-experience planning practice for Draftfcb Chicago, a large Ad Agency. Prior to that, she pioneered the Information Architecture practice at Closerlook, a small strategic healthcare-marketing firm.
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ad agency advertising agency agency integration design draftfcb evaluation first time heuristic ia information architecture ixd midwestux portfolio portfolios preparing process sxsw user experience ux wireframes workbook …less

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