This is a marketing plan for a new android app RampWalk. RampWalk is an online fashion platform at which fashion enthusiast can look for their favorite designers and their outfits. It aims to become "One-stop destination for all your fashion needs".

1. RampWalkOne stop destination of all your fashion desires.

2. CURRENT SITUATION
• Consumers interested in designer outfits has to visit the exclusive
designer’s stores.
• Too time consuming.
• Stores are present only in metropolitan cities.
• Less options for pocket- friendly and quality rich products.

4. OUR OBJECTIVES
• To save customer inconvenience at every stage of buying experience.
• We will provide customers with their favourite designers and the designer’s
outfits.
• Customers can choose among different designers based on budget and occasion.
• We aim to become the one stop destination for all the fashion needs and advice.

5. THIS IS HOW WE DO IT
• We will collaborate with the leading designers like- Sabyasachi, Manish Malhotra,
Ritu Kumar, along with some regional designers.
• Customers will be provided with an options to enter their profile and
specifications and based on which, their designers could select a perfect outfit
for them.
• Customers can also simply opt for the outfit without consulting a designer.

6. CORE COMPETENCY
• Customized products for customers that
compliment their shape, size and choice.
• Provides complete range of products
from shoes, sandals, tops, tees to
wedding outfit.
• Products ranging from premium to
affordable.

7. TARGET CUSTOMERS
• The main customer segment catered by StalkWalk are the people aged between 18-40 who are working or pursuing higher education
and have mid-range income group.
• Next are the people who are interested in fashion trends and ae conscious about their look and love shopping.

8. COLLABORATORS
 Collaboration with Designers, like Sabyasachi, Ritu kumar, Tarun Tahiliani and
many more.
Collaboration with payment gateways like instamojo, citrus pay etc.
 Suppliers and logistics like Delhvery, Blue Dart.

9. COMPETITORS
• Presently, there is no other company who had collaborated with
the leading designers of the country.
• Although they may in future.
• IStlyeU is one such company which have collaborated with
regional designers.
• Another company Cooliyo which is based on the concept of the
posting the products that are in trend within in a community.

11. PRODUCT
• Mobile application RampWalk which
is compatible with all devices-
Android, windows, ios.
• Easy and convenient to use & will be
available at google play store, app
store, windows store.
• The app has added filters to choose
accordingly the prices of product,
occasion and the designer required

12. • Easy and compatible
mobile application.
• Easy communication
between the customers
and experts.
• Assure secure payments.
• Fast product delivery.

13. Free version :
• Select outfit of your
choice.
• Get access to recent
fashion trends through
blogs and online magazine.
• Free home delivery above
Rs 499.
Premium version:
• Consult with top designers.
• Update your profile.
• Free delivery.
• Subscription fee of
$30/year.

14. • Collaboration with Lakme Salon:
15% off on Spa or Haircut at any Lakme Salon.
• Collaboration with online coupon provider, like Groupon.
• Free delivery in premium offer else free delivery over a product of 499.

15. COMMUNICATION
• Use of social media- Facebook, instagram, Twitter.
• Post the app link to download on these social websites.
• Write fashion blogs.
• Publish fashion magzines.
• Sponsor college fashion shows or shows conducted in
cities.

17. STRENGTH
1. Provides option for affordable fashion to consumers
2. Target customers are the mid-income group, who are
fashion enthusiast
3.Collaboration with the great designers.
Weakness
Main focus on women outfit.
Opportunities
1. Great market for e-commerce in India.
2. 80% of women in India is interested in consulting
an experts before buying an outfit.
Threat
Growing competition in fashion industry.
SWOT

19. DISCLAIMER
Created by Anjali Gupta, Delhi Technological University, during a
marketing internship under Prof. Sameer Mathur, IIM Lucknow