SlideShare a Scribd company logo

Difference Between Product and Service Marketing Explained

•Download as PPTX, PDF•
•
A
Amal Joseph

Service Marketing

Business
1 of 7
Difference Between Product and Service Marketing AMAL JOSEPH B4GMBA 3004
PRODUCT MARKETING PRODUCT  An article or substances that is manufactured or redefined for sale.  Tangible, See, touch and feel. PRODUCT MARKETING It is the process of promoting and selling a product to the people. amalz
SERVICE MARKETING SERVICE  Service is something someone can do for anything.  Intangible  More importance to relationship SERVICE MARKETING It is the process of intangible economic activities offered by one party to another. amalz
Differences between Product and Service Marketing  Whom comes to whom o Products are transported through distribution channels o Services are location based  Quality o Quality of product within itself is embedded at the time of manufacture o It may vary from customer to customer amalz
 Focus o More product selling. o More on relationships  Ownership o Product can be an asset o Service can not be owned amalz
 Tangibility o Can see, touch and feel before buying o It is through experience  Sources of Value o How Materials are chosen o How the service provider behave amalz
THANK YOU amalz

Recommended

Services marketing
Services marketingServices marketing
Services marketingiipmff2
 
Extended Marketing Mix
Extended Marketing MixExtended Marketing Mix
Extended Marketing MixSteve Raybould
 
The Four Components of Holistic Marketing
The Four Components of Holistic MarketingThe Four Components of Holistic Marketing
The Four Components of Holistic MarketingLori Fisher
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process Dr. Poonamjot Kaur Sidhu
 
Marketing strategies for service firms
Marketing strategies for service firmsMarketing strategies for service firms
Marketing strategies for service firmsNITISH SADOTRA
 
Introduction to service marketing
Introduction to service marketingIntroduction to service marketing
Introduction to service marketingRolling Plans Pvt. Ltd.
 
Selecting the channel members
Selecting the channel membersSelecting the channel members
Selecting the channel membersPooja Gupta
 
Customer value
Customer valueCustomer value
Customer valueShifas ibrahim MBA student @ ILAHIA SCHOOL OF MANAGEMENT STUDIES
 

Recommended

Services marketing
Services marketingServices marketing
Services marketingiipmff2
 
Extended Marketing Mix
Extended Marketing MixExtended Marketing Mix
Extended Marketing MixSteve Raybould
 
The Four Components of Holistic Marketing
The Four Components of Holistic MarketingThe Four Components of Holistic Marketing
The Four Components of Holistic MarketingLori Fisher
 
Consumer decision making process
Consumer decision making process Consumer decision making process
Consumer decision making process Dr. Poonamjot Kaur Sidhu
 
Marketing strategies for service firms
Marketing strategies for service firmsMarketing strategies for service firms
Marketing strategies for service firmsNITISH SADOTRA
 
Introduction to service marketing
Introduction to service marketingIntroduction to service marketing
Introduction to service marketingRolling Plans Pvt. Ltd.
 
Selecting the channel members
Selecting the channel membersSelecting the channel members
Selecting the channel membersPooja Gupta
 
Customer value
Customer valueCustomer value
Customer valueShifas ibrahim MBA student @ ILAHIA SCHOOL OF MANAGEMENT STUDIES
 
Services Marketing
Services MarketingServices Marketing
Services MarketingCh Usman Waheed
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingNaveen Prasad
 
Marketing mix
Marketing mixMarketing mix
Marketing mixSoumyajit Paikaray
 
Service marketing introduction, , classification and challenges
Service marketing introduction, , classification and challengesService marketing introduction, , classification and challenges
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
 
Sales management
Sales managementSales management
Sales managementGurjit
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Miriam Abraham
 
Marketing communications
Marketing communicationsMarketing communications
Marketing communicationsSaxbee Consultants
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p'ssujeet kumar singh
 
Service delivery
Service deliveryService delivery
Service deliveryJagdeepSingh394
 
Classification of services
Classification of servicesClassification of services
Classification of servicesDr. Chandra Shekhar Singh
 
Consumer buying decision process
Consumer buying decision processConsumer buying decision process
Consumer buying decision processTalent Corner HR Services Pvt Ltd.
 
Service focus and service encounters
Service focus and service encountersService focus and service encounters
Service focus and service encountersAamir chouhan
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing EnvironmentGayatri Iyer
 
Types of buying decision behavior
Types of buying decision behaviorTypes of buying decision behavior
Types of buying decision behaviorSujan Oli
 
Service marketing
Service marketingService marketing
Service marketingBabasab Patil
 
Sales training: program, execution and evaluation
Sales training: program, execution and evaluationSales training: program, execution and evaluation
Sales training: program, execution and evaluationShwetanshu Gupta
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorWish Mrt'xa
 
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYChapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales ManagementIndankal suresh
 
Marketing
MarketingMarketing
Marketingavijumptospace
 
difference between product and service
difference between product and servicedifference between product and service
difference between product and servicekpFasna
 
Difference between product and brand
Difference between product and brandDifference between product and brand
Difference between product and brandWahyd Vannoni
 

More Related Content

What's hot

Relationship marketing
Relationship marketingRelationship marketing
Relationship marketingNaveen Prasad
 
Service marketing introduction, , classification and challenges
Service marketing introduction, , classification and challengesService marketing introduction, , classification and challenges
Service marketing introduction, , classification and challengesPROF.JITENDRA PATEL
 
Sales management
Sales managementSales management
Sales managementGurjit
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Miriam Abraham
 
Service focus and service encounters
Service focus and service encountersService focus and service encounters
Service focus and service encountersAamir chouhan
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing EnvironmentGayatri Iyer
 
Types of buying decision behavior
Types of buying decision behaviorTypes of buying decision behavior
Types of buying decision behaviorSujan Oli
 
Sales training: program, execution and evaluation
Sales training: program, execution and evaluationSales training: program, execution and evaluation
Sales training: program, execution and evaluationShwetanshu Gupta
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorWish Mrt'xa
 
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYChapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYNishant Agrawal
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales ManagementIndankal suresh
 

What's hot (20)

Services Marketing
Services MarketingServices Marketing
Services Marketing
 
Relationship marketing
Relationship marketingRelationship marketing
Relationship marketing
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
Service marketing introduction, , classification and challenges
Service marketing introduction, , classification and challengesService marketing introduction, , classification and challenges
Service marketing introduction, , classification and challenges
 
Sales management
Sales managementSales management
Sales management
 
Services Marketing Notes(PPT)
Services Marketing Notes(PPT) Services Marketing Notes(PPT)
Services Marketing Notes(PPT)
 
Marketing communications
Marketing communicationsMarketing communications
Marketing communications
 
Marketing & 7 p's
Marketing & 7 p'sMarketing & 7 p's
Marketing & 7 p's
 
Service delivery
Service deliveryService delivery
Service delivery
 
Classification of services
Classification of servicesClassification of services
Classification of services
 
Consumer buying decision process
Consumer buying decision processConsumer buying decision process
Consumer buying decision process
 
Service focus and service encounters
Service focus and service encountersService focus and service encounters
Service focus and service encounters
 
Marketing Environment
Marketing EnvironmentMarketing Environment
Marketing Environment
 
Types of buying decision behavior
Types of buying decision behaviorTypes of buying decision behavior
Types of buying decision behavior
 
Service marketing
Service marketingService marketing
Service marketing
 
Sales training: program, execution and evaluation
Sales training: program, execution and evaluationSales training: program, execution and evaluation
Sales training: program, execution and evaluation
 
Consumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behaviorConsumer behavior and factors influencing consumer behavior
Consumer behavior and factors influencing consumer behavior
 
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURYChapter 1 DEFINING MARKETING FOR THE 21st CENTURY
Chapter 1 DEFINING MARKETING FOR THE 21st CENTURY
 
Introduction To Sales Management
Introduction To Sales Management Introduction To Sales Management
Introduction To Sales Management
 
Marketing
MarketingMarketing
Marketing
 

Viewers also liked

difference between product and service
difference between product and servicedifference between product and service
difference between product and servicekpFasna
 
Difference between product and brand
Difference between product and brandDifference between product and brand
Difference between product and brandWahyd Vannoni
 
What is marketing
What is marketingWhat is marketing
What is marketingTweTwo
 
Service Product Presentation
Service Product PresentationService Product Presentation
Service Product Presentationkitten23
 
Effective customer segmentation
Effective customer segmentationEffective customer segmentation
Effective customer segmentationSherpas
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life CycleAjilal
 
Product life cycle
Product life cycleProduct life cycle
Product life cycleashishKPD
 
Consumer behaviour in service marketing
Consumer behaviour in service marketingConsumer behaviour in service marketing
Consumer behaviour in service marketingdeepu2000
 
Consumer behaviour in services 1
Consumer behaviour in services 1Consumer behaviour in services 1
Consumer behaviour in services 1Prithvi Ghag
 
New product devlopment process of TATA NANO
New product devlopment process of TATA NANONew product devlopment process of TATA NANO
New product devlopment process of TATA NANOMehul Rasadiya
 
Product & service differentiation
Product & service differentiationProduct & service differentiation
Product & service differentiationVishesh Srivastava
 
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueChapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueKathyBright
 
product life cycle and marketing strategies
product life cycle and marketing strategiesproduct life cycle and marketing strategies
product life cycle and marketing strategiesDashrath Rajpurohit
 
Chapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyChapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyNishant Agrawal
 
Principles of Scientific Management by FW Taylor and Theory of Motivation
Principles of Scientific Management by FW Taylor and Theory of MotivationPrinciples of Scientific Management by FW Taylor and Theory of Motivation
Principles of Scientific Management by FW Taylor and Theory of MotivationSheikh_Rehmat
 
Services Marketing - Service Quality GAPS Model
Services Marketing - Service Quality GAPS ModelServices Marketing - Service Quality GAPS Model
Services Marketing - Service Quality GAPS ModelHimansu S Mahapatra
 
New Product Development
New Product DevelopmentNew Product Development
New Product Developments junaid
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and SatisfactionKiran Prasad Naik
 

Viewers also liked (20)

difference between product and service
difference between product and servicedifference between product and service
difference between product and service
 
Difference between product and brand
Difference between product and brandDifference between product and brand
Difference between product and brand
 
What is marketing
What is marketingWhat is marketing
What is marketing
 
Creating value for customers
Creating value for customersCreating value for customers
Creating value for customers
 
Service Product Presentation
Service Product PresentationService Product Presentation
Service Product Presentation
 
Effective customer segmentation
Effective customer segmentationEffective customer segmentation
Effective customer segmentation
 
Product Life Cycle
Product Life CycleProduct Life Cycle
Product Life Cycle
 
Product life cycle
Product life cycleProduct life cycle
Product life cycle
 
Consumer behaviour in service marketing
Consumer behaviour in service marketingConsumer behaviour in service marketing
Consumer behaviour in service marketing
 
Consumer behaviour in services 1
Consumer behaviour in services 1Consumer behaviour in services 1
Consumer behaviour in services 1
 
New product devlopment process of TATA NANO
New product devlopment process of TATA NANONew product devlopment process of TATA NANO
New product devlopment process of TATA NANO
 
Product & service differentiation
Product & service differentiationProduct & service differentiation
Product & service differentiation
 
Chapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer ValueChapter 1 Creating And Capturing Customer Value
Chapter 1 Creating And Capturing Customer Value
 
Marketing:Creating and Capturing Customer Value
Marketing:Creating and Capturing Customer ValueMarketing:Creating and Capturing Customer Value
Marketing:Creating and Capturing Customer Value
 
product life cycle and marketing strategies
product life cycle and marketing strategiesproduct life cycle and marketing strategies
product life cycle and marketing strategies
 
Chapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and LoyaltyChapter 4 Creating Customer Value, Satisfaction, and Loyalty
Chapter 4 Creating Customer Value, Satisfaction, and Loyalty
 
Principles of Scientific Management by FW Taylor and Theory of Motivation
Principles of Scientific Management by FW Taylor and Theory of MotivationPrinciples of Scientific Management by FW Taylor and Theory of Motivation
Principles of Scientific Management by FW Taylor and Theory of Motivation
 
Services Marketing - Service Quality GAPS Model
Services Marketing - Service Quality GAPS ModelServices Marketing - Service Quality GAPS Model
Services Marketing - Service Quality GAPS Model
 
New Product Development
New Product DevelopmentNew Product Development
New Product Development
 
Customer value and Satisfaction
Customer value and SatisfactionCustomer value and Satisfaction
Customer value and Satisfaction
 

Similar to Difference Between Product and Service Marketing Explained

Tafe Fashion Marketing notes wk 9
Tafe Fashion Marketing notes wk 9Tafe Fashion Marketing notes wk 9
Tafe Fashion Marketing notes wk 9janemonkey
 
Services Marketing_53b1ec4937ecc8326c70153590ae9334.ppt
Services Marketing_53b1ec4937ecc8326c70153590ae9334.pptServices Marketing_53b1ec4937ecc8326c70153590ae9334.ppt
Services Marketing_53b1ec4937ecc8326c70153590ae9334.pptrmatale2000
 
7 p’s of marketing mix
7 p’s of marketing mix7 p’s of marketing mix
7 p’s of marketing mixRachi Dubey
 
Marketing SlideShare -
Marketing SlideShare - Marketing SlideShare -
Marketing SlideShare - lindsey97503
 
Marketing SlideShare
Marketing SlideShare Marketing SlideShare
Marketing SlideShare lindsey97503
 
Marketing mix
Marketing mixMarketing mix
Marketing mixdeepu2000
 
MARKETING MIX(8P'S).pptx
MARKETING MIX(8P'S).pptxMARKETING MIX(8P'S).pptx
MARKETING MIX(8P'S).pptxMaryJaneTambis
 
CHAP-1 INTRODUCTION TO SRM.pptx
CHAP-1 INTRODUCTION TO SRM.pptxCHAP-1 INTRODUCTION TO SRM.pptx
CHAP-1 INTRODUCTION TO SRM.pptxAyubKhan35882
 
Basic Marketing Concepts
Basic Marketing ConceptsBasic Marketing Concepts
Basic Marketing ConceptsGilda dela Cruz
 
1.how do we define and classify services , and how do they differ from goods
1.how do we define and classify services , and how do they differ from goods1.how do we define and classify services , and how do they differ from goods
1.how do we define and classify services , and how do they differ from goodsSameer Mathur
 
Building and Managing Brands
Building and Managing BrandsBuilding and Managing Brands
Building and Managing Brandsgyaanmasti
 
LDQ- Training material- Handout- Customer service- Delight customers.ppt
LDQ- Training material- Handout- Customer service- Delight customers.pptLDQ- Training material- Handout- Customer service- Delight customers.ppt
LDQ- Training material- Handout- Customer service- Delight customers.pptnguyenanvuong2007
 
Sales and marketing strategies
Sales and marketing strategiesSales and marketing strategies
Sales and marketing strategiesShobhit Jain
 
Sales And Marketing
Sales And MarketingSales And Marketing
Sales And MarketingUday Yadav
 
Marketing - MARKETING MIX in hospitality Industry
Marketing - MARKETING MIX in hospitality IndustryMarketing - MARKETING MIX in hospitality Industry
Marketing - MARKETING MIX in hospitality Industrypreejusc
 

Similar to Difference Between Product and Service Marketing Explained (20)

Tafe Fashion Marketing notes wk 9
Tafe Fashion Marketing notes wk 9Tafe Fashion Marketing notes wk 9
Tafe Fashion Marketing notes wk 9
 
Services Marketing_53b1ec4937ecc8326c70153590ae9334.ppt
Services Marketing_53b1ec4937ecc8326c70153590ae9334.pptServices Marketing_53b1ec4937ecc8326c70153590ae9334.ppt
Services Marketing_53b1ec4937ecc8326c70153590ae9334.ppt
 
My selling
My sellingMy selling
My selling
 
Whole Foods Messages
Whole Foods MessagesWhole Foods Messages
Whole Foods Messages
 
7 p’s of marketing mix
7 p’s of marketing mix7 p’s of marketing mix
7 p’s of marketing mix
 
Marketing SlideShare -
Marketing SlideShare - Marketing SlideShare -
Marketing SlideShare -
 
Marketing SlideShare
Marketing SlideShare Marketing SlideShare
Marketing SlideShare
 
Marketing mix
Marketing mixMarketing mix
Marketing mix
 
MARKETING MIX(8P'S).pptx
MARKETING MIX(8P'S).pptxMARKETING MIX(8P'S).pptx
MARKETING MIX(8P'S).pptx
 
CHAP-1 INTRODUCTION TO SRM.pptx
CHAP-1 INTRODUCTION TO SRM.pptxCHAP-1 INTRODUCTION TO SRM.pptx
CHAP-1 INTRODUCTION TO SRM.pptx
 
Basic Marketing Concepts
Basic Marketing ConceptsBasic Marketing Concepts
Basic Marketing Concepts
 
1.how do we define and classify services , and how do they differ from goods
1.how do we define and classify services , and how do they differ from goods1.how do we define and classify services , and how do they differ from goods
1.how do we define and classify services , and how do they differ from goods
 
Building and Managing Brands
Building and Managing BrandsBuilding and Managing Brands
Building and Managing Brands
 
7 p's
7 p's7 p's
7 p's
 
LDQ- Training material- Handout- Customer service- Delight customers.ppt
LDQ- Training material- Handout- Customer service- Delight customers.pptLDQ- Training material- Handout- Customer service- Delight customers.ppt
LDQ- Training material- Handout- Customer service- Delight customers.ppt
 
Sales and marketing strategies
Sales and marketing strategiesSales and marketing strategies
Sales and marketing strategies
 
Sales And Marketing
Sales And MarketingSales And Marketing
Sales And Marketing
 
Customer Service
Customer ServiceCustomer Service
Customer Service
 
Marketing - MARKETING MIX in hospitality Industry
Marketing - MARKETING MIX in hospitality IndustryMarketing - MARKETING MIX in hospitality Industry
Marketing - MARKETING MIX in hospitality Industry
 
Marketing mix 7 p's
Marketing mix 7 p'sMarketing mix 7 p's
Marketing mix 7 p's
 

Recently uploaded

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxRodelinaLaud
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Neil Kimberley
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Roland Driesen
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Tina Ji
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppelCorporation
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 

Recently uploaded (20)

Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
DEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docxDEPED Work From Home WORKWEEK-PLAN.docx
DEPED Work From Home WORKWEEK-PLAN.docx
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room ServiceCall Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
Nepali Escort Girl Kakori \ 9548273370 Indian Call Girls Service Lucknow ₹,9517
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfCatalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANA DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
Russian Faridabad Call Girls(Badarpur) : ☎ 8168257667, @4999
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation SlidesKeppel Ltd. 1Q 2024 Business Update Presentation Slides
Keppel Ltd. 1Q 2024 Business Update Presentation Slides
 
Progress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitProgress Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 

Difference Between Product and Service Marketing Explained

  • 1. Difference Between Product and Service Marketing AMAL JOSEPH B4GMBA 3004
  • 2. PRODUCT MARKETING PRODUCT  An article or substances that is manufactured or redefined for sale.  Tangible, See, touch and feel. PRODUCT MARKETING It is the process of promoting and selling a product to the people. amalz
  • 3. SERVICE MARKETING SERVICE  Service is something someone can do for anything.  Intangible  More importance to relationship SERVICE MARKETING It is the process of intangible economic activities offered by one party to another. amalz
  • 4. Differences between Product and Service Marketing  Whom comes to whom o Products are transported through distribution channels o Services are location based  Quality o Quality of product within itself is embedded at the time of manufacture o It may vary from customer to customer amalz
  • 5.  Focus o More product selling. o More on relationships  Ownership o Product can be an asset o Service can not be owned amalz
  • 6.  Tangibility o Can see, touch and feel before buying o It is through experience  Sources of Value o How Materials are chosen o How the service provider behave amalz