This presentation communicates how law firms can influence prospects through utilizing social media.

11. Google 31 billion searches every month Nearly 70% of all searches are done on Google More than 1 trillion URL’s in Google’s index You Tube More than 70 million videos on YouTube Years it Took to Reach Audience of 50 Million Radio 36 Years TV 13 Years Internet 4 Years iPod 3 Years Facebook 2 Years Internet Passing Television In June, European internet consumption reached 14.2 hours per week compared to 11.5 hours for TV.

13. 7%

14. Monitoring 7%

15. 7% Solution Provider

19. Forrester Research polled more than 1,200 business technology decision makers in North America and Europe about their social media participation throughout the buying cycle. The report stated that 77 percent of technology decision makers (who make purchasing decisions on behalf of companies) use social media for business purposes.

23. Building a Strategy

26. Ready to get started?

28. How do you avoid pitfalls?

48. AJ Gerritson, Founding Partner 451 Marketing 21 School Street, 3rd Floor Boston, MA 02108 617-259-1605 [email_address] LinkedIn: http://www.linkedin.com/in/ajgerritson @ajgerritson