media as activities “ media are infrastructures with three components: the  artifacts  or devices used used to communicate...
media artifacts getting smaller
media artifacts getting bigger
 
 
 
 
what are we doing? whatever it is we do more of it all the time
184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social ...
shift from communication to conversation
shift from consumption to co-creation
 
 
 
 
and …television
 
 
 
 
 
 
 
shift from a “things to own” to a “things to do” economy
things to do with media: augmented reality
 
in media activities we’re all together alone
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Media Activities

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Media Life is a course intended for undergraduate students across campus. Its goal is to make people aware of the role that media play in their everyday life. The key to understanding a "media life" is to see our lives not as lived WITH media (which would lead to a focus on media effects and media-centric theories of society), but rather IN media (where the distinction between what we do with and without media dissolves).

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  • ARTIFACTS: personalized, networked, converged, portable/wireless, screenbased
  • Does anyone notice the paradox? Look outside. What’s missing? Children. With the prevalence of the Internet, video games, green space lost to development and parents’ concerns for their children’s safety, it’s now more common for children to play inside than to climb trees outside. Today at Jackson Park, officials from BP America, the U.S. Fish and Wildlife Service and the U.S. Forest Service helped Chicago Wilderness take the first step to reverse this damaging health and environmental trend. The group celebrated the launch of Leave No Child Inside, a new Chicago Wilderness initiative to connect children and nature, with the ultimate goal of promoting children’s health and fostering generations of children that care enough for nature to protect it. http://kidsoutside.info/
  • ACTIVITIES: social, p2p, prosuming, interactive
  • http://www.youtube.com/watch?v=D3qltEtl7H8
  • Media use = 50% active, 50% inactive
  • Generation gap
  • Active interactions define media today
  • Remember? We FORGET MEDIA USE & WE MULTITASK & production=consumption
  • TV “800 pound gorilla”
  • Kaiser Family Foundation report on media use of US 8-18 year olds in 2004
  • Vgl Hulu, Joost, MS Silverlight
  • BIGResearch 2008: media multitasking increases every year
  • TV at home: shorter attention spans
  • Movies: at home: consequences of media today & UGC
  • http://mobilizy.com/ And http://www.youtube.com/watch?v=8EA8xlicmT8 and http://www.engadget.com/2009/09/11/video-the-unsettling-truth-about-our-augmented-reality-future/
  • Silent Disco: http://www.433fm.com/ en: http://www.youtube.com/watch?v=3MiTQq_vD6s
  • Media Activities

    1. 1. media as activities “ media are infrastructures with three components: the artifacts or devices used used to communicate or convey information, the activities and practices in which people engage to communicate or share information, and the social arrangements or organizational forms that develop around those devices and practices.”
    2. 2. media artifacts getting smaller
    3. 3. media artifacts getting bigger
    4. 8. what are we doing? whatever it is we do more of it all the time
    5. 9. 184 million bloggers 73% of active online users have read a blog 45% have started their own blog 57% have joined a social network 55% have uploaded photos 83% have watched video clips 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
    6. 10. shift from communication to conversation
    7. 11. shift from consumption to co-creation
    8. 16. and …television
    9. 24. shift from a “things to own” to a “things to do” economy
    10. 25. things to do with media: augmented reality
    11. 27. in media activities we’re all together alone

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