450 12 13

Branding and Naming Strategies Chapters 11 & 12

Brand-Product Matrix: Relationships Diagramed ,[object Object],[object Object],[object Object],[object Object],[object Object]

Breadth of Branding Strategy: Product Mix ,[object Object],[object Object],[object Object]

Depth of Branding Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Depth Tactics ,[object Object],[object Object],[object Object]

Brand Hierarchy ,[object Object],[object Object],[object Object],[object Object]

Branding System ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Equity ,[object Object],[object Object],[object Object],[object Object],[object Object]

Designing branding strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Corporate/Product Relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Question ,[object Object],[object Object]

Naming choice for new products ,[object Object],[object Object],[object Object],[object Object],[object Object]

Expanding meaning with brand extensions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Master brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You be the judge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

450 12 13

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (8)

Similar to 450 12 13

Similar to 450 12 13 (20)

More from Social Media Marketing

More from Social Media Marketing (20)

Recently uploaded

Recently uploaded (20)

450 12 13