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DCF APPROACH:
1. FCF of Mercury
2. Cost of Debt
3. Cost of Equity
4. WACC
5. Growth Rate
6. Terminal Value
7. NPV of FCF and TV
1.FCF- NWC
• NET WORKING CAPITAL
= Total CA – Total CL
= Cash + Accounts Receivable +
Prepaid Exp – Accounts
Payable - Accrued Exp
• Change in NWC = NWCt – NWCt1
FCF-NWC
FCF=EBIT*(1-T)+ Dep – Change in NWC – CAP EXP
2.Cost of debt
T = 40%
Rd = 6%
Radt = rd * (1-T)
= 6% * (1-40%)
= 3.6
3.Cost of Equity
D/E= 25% , Bu = 1.28 , rf = 5%, rm –rf = 4.93%
Be = Bu / (E/V)
= 1.28/.0.8
=1.6
Ke = rf +(rm –rf) * B
= 4.93 + 5 *1.6
=12.92
4.WACC
• D/V = 20%
• E/V = 80%
• WACC = Rdat * D/V + Ke*E/V
= 3.6 % * 20% + 12.92% * 80%
= 11.06%
5.Growth Rate
• Growth Rate= ROC * Reinvestment Rate
=NOPAT/Invested Capital * Net
Reinvestment/NOPAT
6.Terminal Value
• Terminal Value= FCF of 2011 *(1+g)/(WACC-g)
7.PVFCF and PVTV
• PVFCF= FCF/(1+WACC)
• PVTV= TV/(1+WACC)^5
• FIRM VALUE= TOTAL TVFCF + PVTV+ CASH(of 2006)

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Mercury athletic footwear

  • 1. DCF APPROACH: 1. FCF of Mercury 2. Cost of Debt 3. Cost of Equity 4. WACC 5. Growth Rate 6. Terminal Value 7. NPV of FCF and TV
  • 2. 1.FCF- NWC • NET WORKING CAPITAL = Total CA – Total CL = Cash + Accounts Receivable + Prepaid Exp – Accounts Payable - Accrued Exp • Change in NWC = NWCt – NWCt1
  • 4. FCF=EBIT*(1-T)+ Dep – Change in NWC – CAP EXP
  • 5. 2.Cost of debt T = 40% Rd = 6% Radt = rd * (1-T) = 6% * (1-40%) = 3.6 3.Cost of Equity D/E= 25% , Bu = 1.28 , rf = 5%, rm –rf = 4.93% Be = Bu / (E/V) = 1.28/.0.8 =1.6 Ke = rf +(rm –rf) * B = 4.93 + 5 *1.6 =12.92
  • 6. 4.WACC • D/V = 20% • E/V = 80% • WACC = Rdat * D/V + Ke*E/V = 3.6 % * 20% + 12.92% * 80% = 11.06%
  • 7. 5.Growth Rate • Growth Rate= ROC * Reinvestment Rate =NOPAT/Invested Capital * Net Reinvestment/NOPAT
  • 8. 6.Terminal Value • Terminal Value= FCF of 2011 *(1+g)/(WACC-g) 7.PVFCF and PVTV • PVFCF= FCF/(1+WACC) • PVTV= TV/(1+WACC)^5 • FIRM VALUE= TOTAL TVFCF + PVTV+ CASH(of 2006)