Test Driven Business - Code for America Accelerator
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Civic Startups can benefit from lean startup, design thinking and customer development to leverage a test driven approach to their business.
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Test Driven Business - Code for America Accelerator
- 1. Test Driven Business Wednesday, August 27th, 2014 @davidjbland @petershanley
- 3. Eric Ries – The Lean Startup start here
- 4. Usable & Valuable & Feasible Usable Valuable Feasible Adapted from Marty Cagan
- 5. Valuable & Feasible? Valuable Feasible Adapted from Marty Cagan
- 6. Product with Terrible UX Valuable Feasible Adapted from Marty Cagan
- 7. Usable & Feasible? Usable Feasible Adapted from Marty Cagan
- 8. Product that Doesn’t Solve a Problem Usable Feasible Adapted from Marty Cagan
- 9. Usable & Valuable Usable Valuable Adapted from Marty Cagan
- 10. Product You Cannot Build Usable Valuable Adapted from Marty Cagan
- 11. You’re Going to Need All 3 Usable Valuable Feasible Adapted from Marty Cagan
- 12. Risky Assumptions Around Each Usable Valuable Feasible Adapted from Marty Cagan
- 13. Let’s Start with Valuable Valuable
- 14. Have the problem? Aware of the problem? Actively seeking a solution? Hacked together a solution? Adapted from Steve Blank
- 15. “People don't want to buy a quarter-inch drill, they want a quarter-inch hole.” Theodore Levitt
- 16. “What job, causes people to hire ____________? Adapted from Clayton Christensen
- 17. “What job, causes people to hire ____________? Adapted from Clayton Christensen
- 18. “What job, causes people to hire ____________? Adapted from Clayton Christensen
- 19. “What job, causes people to hire ____________? Adapted from Clayton Christensen
- 21. Value Proposition Decider Buyer User
- 22. What do you measure?
- 23. Empathy Stickiness Growth Adapted from Croll & Yoskovitz
- 24. Empathy You Measure… Quantitative: Acquisition Activation Qualitative: Awareness Hopefulness Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper
- 25. Stickiness You Measure… Quantitative: Activation Retention Qualitative: Hopefulness Satisfaction Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper
- 26. Growth You Measure… Quantitative: Referral Revenue Qualitative: Satisfaction Passion Adapted from Croll, Yoskovitz, McClure, Vlaskovitz, Cooper
- 27. Questions?
- 28. Thank You! david@neo.com @davidjbland peter@neo.com @petershanley