STRATEGIC ALLIANCES: CLOSING THE GAP BETWEEN DEVELOPERS & CUSTOMERS, Deena Varshavskaya, Founder and CEO, Wanelo
Check out Deena's presentation that goes with this slide deck here: http://www.youtube.com/watch?v=E2Ey3e3dqhE
23. To rebuild or not to rebuild?
The Pros:
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• Old platform is bloated and painful to maintain
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• Too easy to break
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• Team wants a clean slate
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• Best tools, technologies
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• Major productivity gains
24. To rebuild or not to rebuild?
The Cons:
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• The odds are against us
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• Freezing development
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• New, unproven team
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• Full rebuild is non agile/iterative
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• Will take longer than you think
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• Too many moving pieces
• May hurt what’s working
28. How we did it
1. The right people
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• Builders and get-shit-done-ers.
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• Pragmatic
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• Non religious about tech
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• Move fast
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• Team over rockstars
29. How we did it
2. Militant focus
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• Know what’s important
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• Is it possible to launch without this feature?
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• Saying no is fun
30. How we did it
3. Work smart
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• Agile tools: Pivotal Tracker, Trello, Campfire
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• Pair programming
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• Test driven development
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• Design in code
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• Let people do their jobs
31. How we did it
4. Be authentic
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• Find a meaningful problem you love
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• Question everything
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• Express yourself
36. 2006 The idea
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Sep 2010 First users on Wanelo.com
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Jan-Mar 2012 New funding, team
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June 2012 Wanelo 2.0 (the big relaunch!)
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Aug 2012 Wanelo for iPhone
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Nov 2012 1 million registered users
Timeline