SlideShare a Scribd company logo
The First 1 Million Users.
@siberianfruit
It all started in Siberia…
The search for meaning.
THE PROBLEM:
Commerce is so ‘90s.
SHOPPING > ?
NEWS!
VIDEO " "!
PHOTOS !
JOBS " "!
IMAGES "!
>!
>!
>!
>!
>!
Milestone 1:!
the first users
2010: Nobody Cares
Remove all the things!Remove all the things!
• 30,000 monthly uniques!!! 

• Close the agency. 

• Move to San Francisco!
2011: Big changes.
Milestone 2:!
First funding
THE PLAGUE: single, female, non
technical founder with no team.
40 rejections later…
rejection #28
40 rejections later…
Milestone 3:!
The team
The fateful intro…
The fateful intro…
First engineers. First t-shirts.
Ohai Sean.
I’m currently 17…
First office
Milestone 4:!
The big relaunch
To rebuild or not to rebuild?
The Pros:
!
!
• Old platform is bloated and painful to maintain

!
• Too easy to break

!
• Team wants a clean slate

!
• Best tools, technologies

!
• Major productivity gains
To rebuild or not to rebuild?
The Cons:
!!
• The odds are against us

!
• Freezing development

!
• New, unproven team

!
• Full rebuild is non agile/iterative

!
• Will take longer than you think

!
• Too many moving pieces



• May hurt what’s working
We go for it anyway.
Challenges2 months later…
Challenges
How we did it
1. The right people
!!
!
• Builders and get-shit-done-ers.

!
• Pragmatic

!
• Non religious about tech

!
• Move fast

!
• Team over rockstars
How we did it
2. Militant focus
!!
!
• Know what’s important

!
• Is it possible to launch without this feature? 

!
• Saying no is fun
How we did it
3. Work smart
!
!
• Agile tools: Pivotal Tracker, Trello, Campfire

!
• Pair programming

!
• Test driven development

!
• Design in code

!
• Let people do their jobs
How we did it
4. Be authentic
!
• Find a meaningful problem you love

!
• Question everything

!
• Express yourself
Milestone 5:!
Wanelo for iPhone
MVP.
The first 4 reviews. EVER.
November 2012:!
1 million users
2006 The idea
!
Sep 2010 First users on Wanelo.com
!
Jan-Mar 2012 New funding, team
!
June 2012 Wanelo 2.0 (the big relaunch!)
!
Aug 2012 Wanelo for iPhone
!
Nov 2012 1 million registered users
Timeline
HAPPY ADVENTURING.
@siberianfruit

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