Service Anniversary Programs - Time to Rethink and Renew
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A set of webinar slides discussing the way in which companies use service anniversary programs to drive employee engagement and connection. Slides talk through how programs have historically been created with the IRS rules in mind, how little variation there is in service anniversary programs and how today's companies need to consider time and talent together when rewarding and recognizing employee loyalty.
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Service Anniversary Programs - Time to Rethink and Renew
- 1. You Say Service Anniversary, We SayâŚ
- 2. 10/23/2014 RPI - Service Anniversary Discussion 2 Paul Hebert Paul.Hebert@Symbolist.com Betsy Nichols Betsy.Nichols@Symbolist.com @IncentIntel
- 3. SOCIAL MEDIA? SURE⌠10/23/2014 RPI - Service Anniversary Discussion 3 #RPIAnniversary Image with thanks to: http://www.flickr.com/photos/mkhmarketing/8539048913/
- 4. POLL Why do you run a service anniversary program? 10/23/2014 RPI - Service Anniversary Discussion 4 1.Drive employee engagement 2.Because we always have 3.Our employees want it 4.I donât know
- 5. THINGS WEâLL ADDRESS 10/23/2014 RPI - Service Anniversary Discussion 5 â˘Why the IRS shouldnât run your service anniversary program. â˘The difference between time-based and competency-based awards. â˘How to avoid âgenerationalâ issues in your program. â˘To see the employee lifecycle in a different light. (Hint â itâs not linear.) â˘How to re-imagine the employee service equation with an eye for engagement and todayâs employee. â˘What needs to be included in every employee service recognition award program from now on. â˘How to engage your managers in the employee service program process.
- 6. AGENDA â˘Definitions â˘Todayâs Situation â˘New Reality â˘Employee Experience â˘Design Matrix â˘Summary â˘Q&A 10/23/2014 RPI - Service Anniversary Discussion 6
- 7. SERVICE ANNIVERSARY 10/23/2014 RPI - Service Anniversary Discussion 7
- 8. AKA⌠10/23/2014 RPI - Service Anniversary Discussion 8 Long Service Awards Length of Service Awards Milestone Awards Employee Loyalty Awards
- 9. 10/23/2014 RPI - Service Anniversary Discussion 9
- 10. TRADITION RULES 10/23/2014 RPI - Service Anniversary Discussion 10 Some programs offer symbolic award + Points to redeem from traditional catalog
- 11. POLL 10/23/2014 RPI - Service Anniversary Discussion 11 Does your program resemble the previous example? Yes No
- 12. THE IRS FACTOR 10/23/2014 RPI - Service Anniversary Discussion 12 Deductable Achievement Awards An achievement award is an item of tangible personal property that meets ALL the following requirements. â˘It is given to an employee for length of service or safety achievement. â˘It is awarded as part of a meaningful presentation. â˘It is awarded under conditions and circumstances that do not create a significant likelihood of disguised pay. http://www.irs.gov/publications/p535/ch02.html
- 13. THE IRS FACTOR 10/23/2014 RPI - Service Anniversary Discussion 13 http://www.irs.gov/publications/p535/ch02.html Deductable Achievement Awards Length-of-service award. An award will qualify as a length-of-service award only if either of the following applies. â˘The employee receives the award after his or her first 5 years of employment. â˘The employee did not receive another length-of- service award (other than one of very small value) during the same year or in any of the prior 4 years.
- 14. TRADITIONAL PROGRAMS 10/23/2014 RPI - Service Anniversary Discussion 14 Designed to satisfy the government and the accountants. Not designed to engage employees.
- 15. 10/23/2014 RPI - Service Anniversary Discussion 15
- 16. IN 2014⌠10/23/2014 RPI - Service Anniversary Discussion 16 Duck Duck Millenial 33% of work force is Millenial
- 17. IN 2025 10/23/2014 RPI - Service Anniversary Discussion 17 Duck Millenial 75% of work force will be Millenial Millenial Millenial
- 18. MILLENNIALS AND TENURE 10/23/2014 RPI - Service Anniversary Discussion 18 91% of Millennials expect to stay in a job for less than three years http://www.forbes.com/sites/jeannemeister/2012/08/14/job-hopping-is-the-new-normal-for-millennials-three-ways-to-prevent-a- human-resource-nightmare/ That means 15 â 20 jobs over the course of their working lives!
- 19. 10/23/2014 RPI - Service Anniversary Discussion 19 70% of Millenials leave their first job within two years of joining. http://www.forbes.com/sites/danschawbel/2011/11/22/whos-at-fault-for-high-gen-y-turnover/
- 20. TENURE STATISTICS 10/23/2014 RPI - Service Anniversary Discussion 20
- 21. 10/23/2014 RPI - Service Anniversary Discussion 21
- 22. GENERATIONAL ISSUES 10/23/2014 RPI - Service Anniversary Discussion 22 ââŚwhile there are some differences between the cohorts, there are more similarities than differences. ââŚthere may be greater heterogeneity within generational cohorts than between them.â âPeople are complex and cannot be summed up by a small set of statements or stereotype. In the end, there can be no substitute for managers engaging with employees individually to understand their particular values.â http://mro.massey.ac.nz/handle/10179/4746
- 23. TECHNOLOGY = ACCESS â˘Todayâs technology is democratizing employee rewards and recognition â˘Many more companies â of all sizes â now have internal recognition and reward programs 10/23/2014 RPI - Service Anniversary Discussion 23
- 24. 10/23/2014 RPI - Service Anniversary Discussion 24 Objectives arenât being achieved⌠So⌠Letâs do more!
- 25. 10/23/2014 RPI - Service Anniversary Discussion 25 Insanity: Doing the same thing over and over again and expecting different results.
- 26. 10/23/2014 RPI - Service Anniversary Discussion 26 Service Anniversary programs need to changeâŚ.
- 27. WHERE WE WANT TO BE 10/23/2014 RPI - Service Anniversary Discussion 27 Programs that celebrate the commitment and personal effort of employees and rewards them commensurate with their contribution. And link to other employee recognition initiatives.
- 28. EMPLOYEE LIFECYCLE 10/23/2014 RPI - Service Anniversary Discussion 28 Congratulations Darren⌠youâve been at the firm 5 years. Hereâs a plaque for that blank spot on the wall behind you.
- 29. 10/23/2014 RPI - Service Anniversary Discussion 29 5 Year Celebration Dinner
- 30. 10/23/2014 RPI - Service Anniversary Discussion 30 CRADLE TO GRAVE
- 31. NEED TO CHANGE OUR PERSPECTIVE 10/23/2014 RPI - Service Anniversary Discussion 31
- 32. 10/23/2014 RPI - Service Anniversary Discussion 32
- 33. YESTERDAY WAS ABOUT DEPTH OF EXPERIENCE 10/23/2014 RPI - Service Anniversary Discussion 33
- 34. CEO COO CFO CHRO CMO 10/23/2014 RPI - Service Anniversary Discussion 34
- 35. 10/23/2014 RPI - Service Anniversary Discussion 35 CEO COO CFO CHRO CMO
- 36. 10/23/2014 RPI - Service Anniversary Discussion 36 CEO COO CFO CHRO CMO
- 37. 10/23/2014 RPI - Service Anniversary Discussion 37 CEO COO CFO CHRO CMO
- 38. 10/23/2014 RPI - Service Anniversary Discussion 38 CEO COO CFO CHRO CMO
- 39. TODAY IS ABOUT BREADTH OF EXPERIENCE 10/23/2014 RPI - Service Anniversary Discussion 39 w
- 40. 10/23/2014 RPI - Service Anniversary Discussion 40 CEO COO CFO CHRO CMO
- 41. 10/23/2014 RPI - Service Anniversary Discussion 41 CEO COO CFO CHRO CMO
- 42. 10/23/2014 RPI - Service Anniversary Discussion 42 CEO COO CFO CHRO CMO
- 43. 10/23/2014 RPI - Service Anniversary Discussion 43 CEO COO CFO CHRO CMO
- 44. 10/23/2014 RPI - Service Anniversary Discussion 44 CEO COO CFO CHRO CMO
- 45. 10/23/2014 RPI - Service Anniversary Discussion 45 CEO COO CFO CHRO CMO
- 46. 10/23/2014 RPI - Service Anniversary Discussion 46
- 47. EMPLOYEE VALUE 10/23/2014 RPI - Service Anniversary Discussion 47 ONE YEARâS EXPERIENCE REPEATED 10 TIMESâŚ
- 48. TEN YEARâS EXPERIENCE WITH MANY DIFFERENT CHALLENGES? 10/23/2014 RPI - Service Anniversary Discussion 48
- 49. THINK ABOUT CONTEXT 10/23/2014 RPI - Service Anniversary Discussion 49
- 50. 10/23/2014 RPI - Service Anniversary Discussion 50
- 51. SERVICE ANNIVERSARY PROGRAMS ARE THE PUNCTUATION IN YOUR RECOGNITION STORY 10/23/2014 RPI - Service Anniversary Discussion 51 Four score and seven years ago our fathers brought forth on this continent a new nation conceived in liberty and dedicated to the proposition that all men are created equal Now we are engaged in a great civil war testing whether that nation or any nation so conceived and so dedicated can long endure We are met on a great battlefield of that war We have come to dedicate a portion of that field as a final resting place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this But in a larger sense we can not dedicate we can not consecrate we can not hallow this ground The brave men living and dead who struggled here have consecrated it far above our poor power to add or detract The world will little note nor long remember what we say here but it can never forget what they did here It is for us the living rather to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced It is rather for us to be here dedicated to the great task remaining before us that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion that we here highly resolve that these dead shall not have died in vain that this nation under God, shall have a new birth of freedom and that government of the people by the people for the people shall not perish from the earth
- 52. 10/23/2014 RPI - Service Anniversary Discussion 52
- 53. SERVICE ANNIVERSARY PROGRAMS = RINGO 10/23/2014 RPI - Service Anniversary Discussion 53
- 54. 10/23/2014 RPI - Service Anniversary Discussion 54 TENURE RECOGNITION
- 55. EMPLOYEE EXPERIENCE MAP 10/23/2014 RPI - Service Anniversary Discussion 55 Onboarding Performance Growth Exit Referral Rentry
- 56. EMPLOYEE EXPERIENCE MAP 10/23/2014 RPI - Service Anniversary Discussion 56 Onboarding Performance Growth Exit Referral Rentry â˘First Month â˘First Assignment â˘âQuizâ on team mates â˘âFilling out formsâ
- 57. EMPLOYEE EXPERIENCE MAP 10/23/2014 RPI - Service Anniversary Discussion 57 Onboarding Performance Growth Exit Referral Rentry â˘First Month â˘First Assignment â˘âQuizâ on team mates â˘âFilling out formsâ â˘Reviews â˘Peer2Peer â˘Other Recognition
- 58. EMPLOYEE EXPERIENCE MAP 10/23/2014 RPI - Service Anniversary Discussion 58 Onboarding Performance Growth Exit Referral Rentry â˘First Month â˘First Assignment â˘âQuizâ on team mates â˘âFilling out formsâ â˘Reviews â˘Peer2Peer â˘Other Recognition â˘Promotion â˘Training â˘Mentoring â˘Job Change
- 59. EMPLOYEE EXPERIENCE MAP 10/23/2014 RPI - Service Anniversary Discussion 59 Onboarding Performance Growth Exit Referral Rentry â˘First Month â˘First Assignment â˘âQuizâ on team mates â˘âFilling out formsâ â˘Reviews â˘Peer2Peer â˘Other Recognition â˘Promotion â˘Training â˘Mentoring â˘Job Change â˘Good Luck â˘Company Updates â˘Alumni Activities
- 60. EMPLOYEE EXPERIENCE MAP 10/23/2014 RPI - Service Anniversary Discussion 60 Onboarding Performance Growth Exit Referral Rentry â˘First Month â˘First Assignment â˘âQuizâ on team mates â˘âFilling out formsâ â˘Reviews â˘Peer2Peer â˘Other Recognition â˘Promotion â˘Training â˘Mentoring â˘Job Change â˘Good Luck â˘Company Updates â˘Alumni Activities â˘Rewards for Referrals â˘Support on social media
- 61. EMPLOYEE EXPERIENCE MAP 10/23/2014 RPI - Service Anniversary Discussion 61 Onboarding Performance Growth Exit Referral Rentry â˘First Month â˘First Assignment â˘âQuizâ on team mates â˘âFilling out formsâ â˘Continued Tenure? â˘Restart the cycle â˘Reviews â˘Peer2Peer â˘Other Recognition â˘Promotion â˘Training â˘Mentoring â˘Job Change â˘Good Luck â˘Company Updates â˘Alumni Activities â˘Rewards for Referrals â˘Support on social media
- 62. EXAMPLE MATRIX 10/23/2014 RPI - Service Anniversary Discussion 62 Years 1 2 3 5 10 15 Base Award $50 $50 $75 $100 $200 $300 Self Determined Training $25 $50 $100 $150 $200 $250 Mentoring Activities $50 $50 $100 $100 $150 $200 Volunteer for other assignments $25 $25 $25 $25 $25 $25 Engagement with Social Media $25 $25 $25 $25 $25 $25 ⌠etc.
- 63. 3 YEAR ANNIVERSARY 10/23/2014 RPI - Service Anniversary Discussion 63 Base Award $75 Self Determined Training $100 Mentoring Activities $100 Volunteer for other assignments $25 Engagement with Social Media $25 Betsy Base Award $75 Paul
- 64. HOW? 10/23/2014 RPI - Service Anniversary Discussion 64
- 65. ITâS A PROCESS 10/23/2014 RPI - Service Anniversary Discussion 65
- 66. ENABLE A BETTER PROGRAM â˘Set systems in place to regularly monitor contributions of employees (performance review) â˘Ensure managers are measured by this in their performance reviews. 10/23/2014 RPI - Service Anniversary Discussion 66
- 67. TRAIN MANAGERS TO ⌠prepare â donât wait until the last minute! ⌠review employeeâs performance ⌠ask employeeâs colleagues for testimonials about their major growth, accomplishments & contributions. (Peer2Peer) ⌠to create a protected and reflective gratitude moment 10/23/2014 RPI - Service Anniversary Discussion 67
- 68. SUMMARY ⢠Think width not just depth ⢠Think time AND competence â˘Think about employeeâs total experience ⢠Use time as punctuation ⢠Enable the PROCESS ⢠Train Managers 10/23/2014 RPI - Service Anniversary Discussion 68
- 69. 10/23/2014 RPI - Service Anniversary Discussion 69 QUESTIONS
- 70. THANK YOU 10/23/2014 RPI - Service Anniversary Discussion 70 THANK YOU THANK YOU THANK YOU THANK YOU
- 71. 10/23/2014 RPI - Service Anniversary Discussion 71 CONTACT & CONNECT WITH SYMBOLIST ⢠ideas@symbolist.com www.symbolist.com ⢠(800) 498-6885 1090 Texan Trail ⢠Grapevine, TX 76051 http://twitter.com/TheSymbollists @TheSymbolists https://www.facebook.com/TheSymbolists https://www.linkedin.com/company/symbolist