Your SlideShare is downloading. ×
0
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Consumer's Green Dining Habits
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Consumer's Green Dining Habits

2,554

Published on

See latest survey by Technomic and The Green Restaurant Association regarding the real green dining habits of Americans. 8 out of 10 consumers prefer patronizing Certified Green Restaurants®. 9 out …

See latest survey by Technomic and The Green Restaurant Association regarding the real green dining habits of Americans. 8 out of 10 consumers prefer patronizing Certified Green Restaurants®. 9 out of 10 expect a restaurant's environmental claims to be real and verified.

Published in: Education, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,554
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
32
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Green Restaurant Association May 2010 Project # 3258 Prepared by:
  • 2. Introduction
  • 3. Introduction
    • This survey was fielded by Technomic for the Green Restaurant Association from May 14-17, 2010
    • 500 consumers participated in the nationally representative survey.
    • The data included within this report is proprietary to the Green Restaurant Association.
  • 4. Survey Findings
  • 5. The vast majority of consumers expect a green restaurant to recycle Q: At minimum, which of the following items would you expect of a “green” restaurant? (Select all that apply) Green Restaurant - Expectations Base: 500 respondents
  • 6. Consumers would reduce their frequency at a green restaurant if it was not operating in a green manner Q: If you discovered that a restaurant claiming to be “green” was using Styrofoam, toxic chemicals, was not recycling, and had no sustainable food, would you…. Green Restaurant – Dining Frequency Base: 500 respondents
  • 7. Consumers expect a green certification organization to have environmental standards and verify restaurants’ green claims Q: Do you expect an organization that is certifying or recognizing restaurants as green to do any of the following…? Green Certification Organization - Expectations Base: 500 respondents
  • 8. It is important for green certification organizations to require green practices prior to awarding a “green restaurant” decal Q: If you discovered an organization to be giving a restaurant a “green restaurant” decal without requiring that restaurant to meet environmental standards, what would be your impression of that certifying/recognizing organization? Green Certification Organization - Expectations Base: 500 respondents
  • 9. Many consumers would reduce, or even cease, their frequency at a green restaurant if it was not operating in a green manner Q: If you found that a restaurant claiming to be “green” really wasn’t doing what they said they were, would you…? Green Restaurant - Expectations Base: 500 respondents
  • 10. Consumers are more likely to trust a restaurant’s green claims if they are verified by an organization Q: You would trust a restaurant’s green claims if the claims were… Green Restaurants - Verification Base: 500 respondents
  • 11. A “Certified Green Restaurant” resonates with consumers more than a “Greener Restaurant” Q: Which phrase do you trust more? Green Certification Name Base: 500 respondents
  • 12. The vast majority of consumers are more likely to dine at a Certified Green Restaurant® Certified Green Restaurant® – Dining Frequency Q: Would you be more likely to dine at a Certified Green Restaurant® over a non-Certified Green Restaurant®? Base: 500 respondents
  • 13. Consumers are more likely to dine at a Certified Green Restaurant® more often than a non certified restaurant Q: If you had three favorite restaurants nearby and one of them became a Certified Green Restaurant®, would you…. (Select one) Base: 500 respondents Certified Green Restaurant® – Dining Frequency
  • 14. The vast majority of employees would be excited to work for a certified green business Certified Green Restaurant® – Employee Morale Q: If you were working in a business that became a Certified Green Restaurant®, would you…(Select one) Base: 500 respondents

×