team presentation - icfai

1. PRICE OF HONESTY

2. CSR

3. HISTORY

4. MISSION STATEMENT

11. WHY STAKE SALE TO COCA-COLA?
 Constant struggle in reaching out to New Markets
 Insignificant presence in Supermarkets and
convenience stores
 No presence in overseas markets
 Less than 20% of population were reached.
 Focus on core business and not to spend time on
establishing and setting up distribution infrastructure
 National presence
 To create impact in the society by taking the brand
forward more aggressively
 To democratize organics
 Promote sustainable farming / fair trade practices to
help organic farmers

12. STAKE SALE OUTCOME –
HONEST TEA’S EXPECTATION
 No intervention in management / business
operations
 No Change in its mission
 Create larger reach using Coke’s widely available
distribution network
 Provide socially responsible products to more
consumers
 To change the landscape of agriculture in tea fields
(2.5 mt versus 25mt)

13. CUSTOMER REACTIONS
 Signed a deal with devil
 Honesty is sold to a company sells and promotes
unhealthy drinks / known for environmental and
labor abuses

15. CUSTOMER REACTIONS
 Why no unique solution to distribution when there is
for other areas such as bottling
plants, ingredients, etc.
 Concern on ability to remain on their sustainable
practices
 Concern on all the green initiatives

17. OTHER SIMILAR TAKEOVERS
 Ben & Jerrys (Unilever)
 Tom’s of Maine (Colgate)
 Burt’s Bees (Clorox)

19. Thank You