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HBC

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HBC

  1. 1. HEALTHY BRANDS COLLECTIVE Alan Beaver, Kevin Takiar, Giovanni Santiago, Srijan Shrestha
  2. 2. BACKGROUND Founded in 2006
  3. 3. PRODUCTS "It's a remarkable time for the health food industry. Now more than ever, people are concerned with the source of what they eat, and the journey their food takes from harvested to plate. At Healthy Brands Collective, we address those growing concerns, providing delicious, healthier alternatives." - Dan Ratner, CEO
  4. 4. BUSINESS & PERFORMANCE ❏ 2013 Sales Revenue: $13M ❏ 230% increase over LY ❏ 21 - 50 Employees ❏ 10 Product Lines ❏ 2016 Sales Revenue: $22.9M* ❏ *estimated using Annie’s growth data
  5. 5. Less than 20% of consumers buy nearly 50% of all organic products “True Believers” & “Enlightened Environmentalists” - 18% of Shoppers, 46% of all purchases of Organic Products 7 SEGMENTS OF ORGANIC PRODUCTS True Believers Enlightened Environmentalists Strapped Seekers Healthy Realists Indifferent Traditionalists Struggling Switchers Resistant Non-Believer
  6. 6. KELLOGG’S
  7. 7. GENERAL MILLS
  8. 8. STRATEGY
  9. 9. PERSONNEL ❏ 40 years of background in Natural Food & Beverages ❏ VP at General Electrics ❏ Current CEO at Physicians Capital Corporation ❏ UCLA Graduate, Finance DAN RATNER DONNA RATNER
  10. 10. POST-ACQUISITION ❏ Economies of Scale, Retailer shelf space ❏ Leverage Innovation Culture ❏ Maintain existing Management ❏ Stock-Options ❏ Exit Considerations ❏ Full Purchase ❏ Partial Purchase ❏ Investment, with first right of refusal

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