How to get started
Get your basics straight…
1. Who’s in charge
2. Start simple – what’s your touch points
3. Create and prove small projects
Before we start
The simple test
• Does your website re$ect your stores?
• Does your website work on all platforms
your customers are at?
• Global tablet usage in Q1 2013 was up 282%
• Mobile used to go online increased 60% over the
• Retail searches on tablets are up 132%
BRC Google Online Retail Monitor