Nirma

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Nirma

  1. 1. product • Detergent and toilet soaps; • Premium and standard quality; • Blue detergent cake and yellow detergent pow der; • 30 kinds of products with different fragrances; • Good valuable products.
  2. 2. PRICING STRATEGY Detergent and toilet soaps; Premium and standard quality; Blue detergent cake and yellow detergent po wder; 30 kinds of products with different fragrances; Good valuable products
  3. 3. price • Nirma sells its soaps and detergent in all over India. • Its depot branches offices are in Kalatalav, Mandaly , Moraiya , dhank, Savli, Upleta, Viramgam etc.
  4. 4. PROMOTION • NIRMA did not have a cost in its initial budget for advertising • By the late 70’s as televisions slowly started to spread into rural • India, so did the Nirma ad campaign, with its simple message andcatchy jingle • “Dudh si safedi NIRMA se aaye, Rangin kapda bhi khil khil jaaye.Sabki pasand NIRMA”..the same jingle has been used since the last42 years. • Introduce bucket scheme to promote product hamper. • Money back guarantee promotion scheme • Relies more on advertisements in LOCALnewspapers &REGIONALTV channelsAds in Magazines : Gruh sobha, Sarita, Maya etc…
  5. 5. NIRMA DISTRIBUTION STRATEGY • Principal Channel(450 Distributors):• 1. Lowest cost system in India • 2. For Speedy distribution • 3. Flexibility Parallel Channel(2000 Distributors):1. Wider Market reach 2. Speedy marketintelligence 3. Competitive edge & Better focus 4. Compliments principal channel.

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