1. Black and Gold are the two main colours used on this poster. They In reference to the Golden Spiral rule,
compliment each other well and make the artist appear the first thing that catches the viewers
sophisticated and up-market. These striking colours make her poster eye is the main image which is a
stand out; despite the black make-up and hair, she has such an photograph Jessie J, then the eye moves
iconic look that her audience would instantly recognise her. to her name because the font and colour
is so distinctive. Finally the viewer reads
Jessie J has used the same image for her the information given at the bottom as
album poster as she did on her album this does not stand out as much.
cover (branding). This is so that the
consumer recognises it and will make the
link between the two. The image is very
strong as the colour black is very Beneath the image of the artist, is
dominating and is used as the main colour information about the album and
here. The artist has direct eye contact featured tracks that the audience will be
with the camera; her eyes pierce through familiar with. The track names are
the camera lens and attract the attention written in white which contrast with the
of the audience as they feel drawn in. black background colour and catch your
attention from the other text. The
The artist name is written in a unique font ownership and producer logos are in the
which is gold in colour. This gives the bottom corners; they are not something
artist an identity and creates branding as that the viewer are interested in looking
it hasn’t used a standard, common font. at and do not, in effect, ‘sell’ the album
The album name is written slightly yet have to be included to copyright and
underneath, much smaller, implying that possession purposes.
it is mainly the artist; she is what’s selling
the album.
Her make-up is very bold and endearing, surprisingly, the black lipstick with parted lips works in attracting the male gaze (a theory
presented by Laura Mulvey). The gold pattern in her lips also attracts your attention and adds to her striking look. The artists costume
follows the black theme, she is wearing a mesh-styled top which conveys a rebellious image of her. Generally black is used to present
anger and rock music however Jessie J’s music conveys messages to young people therefore she is challenging conventions presented
towards this genre of music.

2. The colours that have been used make the artist look vintage and I think the colours work well together and
compliment each other. Red and green are ‘warm’ colours and give the impression that the artist is very
down-to-Earth and grounded which is what she is trying to portray herself as. As far as an album poster, it
might not stand out as much as others with a more powerful image and colour scheme however it is a
realistic representation of her music style that her audience would pick up on. On the other hand, the fact
that other artists wouldn’t use such washed-out colours to advertise their albums could help make hers
stand out more.
Birdy uses the same image on her poster
as she did on her album; this is to create
The text giving other information is in a branding and allows audiences to
bold white font. This lifts it from the recognise her product through the link.
background to encourage the viewer to The image of her makes her appear
read it rather than disregard it. The font genuine and relatable which makes her
is quite generic rather than unique more appealing to her audience as she
which could link to the idea that her doesn’t come across as ‘fake’. In contrast
album is simple. The colour white could to her album cover, her name has been
be used to represent innocence and enlarged and has become a main feature
vulnerability which is the image Birdy is to the poster whereas before it was
trying to portray herself as having. Her hidden away in the corner. The artist
name is a tainted-white which could name has been shadowed and as a result
infer that she is trying to do something doesn’t not seem flat; it also prevents
different rather than follow the her name from becoming lost in the
expected conventions. background.
On her album cover, she is positioned in the centre however, on this poster, she is positioned off to the right; this has been done to
encourage the viewer to read the information that is being given to advertise the artist and her album. In reference to the Golden
Spiral Rule, Birdy is the main centre of attention; she is what your eye is drawn to when you look at the poster. Her costume stands
out significantly more to everything else; the other colours that are used are very washed-out and aren’t particularly attention-
grabbing.

3. The use of the primary colours on this album implies that The album that this poster is advertising is
it is an upbeat album. There are no dark colours so we called ‘Circus’; hence why it appears very
wouldn’t expect to find any slow, sad songs in the track much like a circus advertisement. It
listing. A red border surrounds the poster. The colour maintains continuity from the album since
‘Red’ has connotations of danger and passion therefore it both are circus themed (her album is, in
could be expressing the genre style. fact, called ‘Circus’) and in retaining this
theme, the audience can make links
between the poster and the album. The use
of the stars around the album release date
gives the impression that the ‘circus
The single that has already been performance’ has been rated by critics.
released from the album is written
at the bottom of the poster in a
different font to make it stand out
The ownership and record label logos
from the rest of the text. Displaying
are in the top corners, this puts them
a track title that people will already
out of the way since they are not what
know and are familiar with on the
helps to sell the poster. The audience
poster will encourage them to buy
should barely notice them because they
the poster because they will
aren’t what will make them want to
recognise that track and then want
own the album. Also written in a small
to buy the album to see if the
font in the bottom left hand corner of
other songs are as good.
the poster are the web addresses that
fans can access to find out more about
the artist.
No image has been used on this poster, this is because Britney Spears is very well-known and people instantly know who she is by just
reading her name. She doesn’t need to use an image to sell her album, it sells itself because of the artist. Her name is written with a
yellow background shadow which gives it a 3D look and appears to jump off the page. The sharp contrast between red and yellow also
draws your attention to the artist name. In contrast to this, the actual album name ‘Circus’ written below has no effects behind it and
looks flat on the page, this is perhaps to avoid any attention being taken away from the star who is being advertised.