Social Media Tips & Tricks for Libraries


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Social Media Tips and Tricks presented to UNL Library staff.

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Social Media Tips & Tricks for Libraries

  1. 1. Social Media Tips & Tricks Presented by Tyler ThomasSocial Media Specialist – University Communications @UNLincoln | @TylerAThomas April 17, 2013
  2. 2. Myths About Social Media• It has to take a lot of time.• There is no way to manage it.• It’s a waste of time.@UNLincoln | #UNL 2
  3. 3. Why Use Social Media?• Communicate effectively & efficiently with your audience. – Connect with a large group of people – Promote events & activities – Cast a wide net with announcements/updates/news• Highlight faculty, staff and student accomplishments.• Show off your expertise and Be a Partner in Success@UNLincoln | #UNL 3
  4. 4. Tip #1: Create a Content Committee• Establish a content committee of various faculty, staff and student members. They are the eyes and ears from across your unit.• This team will help brainstorm ideas for what’s going on in the libraries.• This team helps to establish content governance and divide the work.• Regularly schedule content committee meetings to figure out what’s going on and capture all of your ideas.@UNLincoln | #UNL 4
  5. 5. Tip #2: Set Your Social Media Strategy• This is a great first team building exercise for your newly formed Content Committee.• Utilize the Social Media10-step template. (download here)• Set your goals and objectives for your social media strategy.• Identify your audience and plan out specific content topics and themes.@UNLincoln | #UNL 5
  6. 6. Tip #3: Create Engaging Content (Show Off Your Expertise)• Create a simple content calendar of how you want to tackle promoting your content. example. – Organize your content by social media channel – Vary your content delivery to keep your community engaged. Some ideas include: • Videos (example) • Photos • Infographics • Links • New Webpages & Blog Posts • Creative Copy• Be Consistent!@UNLincoln | #UNL 6
  7. 7. Tip #5: Create Once & Publish Everywhere (when applicable)• Promote your content across all your social media platforms.• Re-purpose articles from enewsletters, magazines and blog posts and promote them via social media.• If magazine articles aren’t online, create webpages and promote via social media.• Tweet older/relevant articles.@UNLincoln | #UNL 7
  8. 8. Tip #6: Maximize Your Facebook Presence• Use photos, links, videos and other rich media in your posts.• Make sure your Profile Photo fits in the space (180X180 pixels).• Switch up your Cover Image once a quarter.• Utilize the Scheduling tool.• Use the “Highlight” “Reposition” and “Pin to the Top” features.• Utilize the “Events” feature to promote your events.• Don’t over use hashtags.• Utilize URL Shorteners: Bit.Ly, Go.UNL.EDU.• Monitor for questions and respond regularly. – This is where you live your promise of A Partner To Your Success@UNLincoln | #UNL 8
  9. 9. Tip #7: Tweet With the Best of Them• Complete your profile with a photo, description, background, cover photo, website URL and any relevant hashtags. example• Utilize/create a #hashtag• Create hashtags for your events and then broadcast them – Be sure to check them before you create a new one to cut down on noise• Participate in tweetchats for areas of study, disciplines, etc.• Create and broadcast “lists.”• Don’t auto-post from Facebook to Twitter or vice versa.• Actively engage with your audience.@UNLincoln | #UNL 9
  10. 10. Tip #8: Promote Your Social Channels• Make it easy for your users to find you.• Add “Connect with Us” calls to action to: • Email Signatures & Business Cards • Syllabi • Speaking Schedules & Presentations • Printed Materials • Marketing Materials • Posters and Signage in the library • Mousepads with your twitter info on them • Small signs at the circulation & check out desks • Website(s) • Submit your channels to the Social Media Directory@UNLincoln | #UNL 10
  11. 11. Tip #9: Use Third Party Tools• Hootsuite {Twitter} (Web, iOS, Android)• Tweet Deck {Twitter} (Web Based)• TweetChat {Twitter} (Web Based)• Twilert {Twitter} (Web Based)• Facebook Insights {Facebook} (Web Based)• PicMonkey {Photo Manipulation} (Web Based)• PicFrame {Photo Manipulation} (Mobile App)@UNLincoln | #UNL 11
  12. 12. Connect With Us: @UNLincoln, #UNL@UNLincoln | #UNL 12