MAHA Global and IPR: Do Actions Speak Louder Than Words?
Social Media Management - Principles to Practice
1. Social Media Management
Presented by Tyler Thomas
Social Media Specialist – University Communications
@UNLincoln | @TylerAThomas
tthomas10@UNL.edu
October 9, 2013
2. @UNLincoln | #UNL
PLANNING
2
• Where in the digital ecosystem does social
media fall?
– Who does social media support in your
organization?
• Sales
• Marketing
• PR
• HR
• All of the above
3. @UNLincoln | #UNL
STRATEGY
3
• Goals
– What do you want to do? Why?
• Which channels will you manage?
– Who is the audience(s)
– What are the Key Performance Indicators (KPIs)?
• How will the channels be managed?
– Content Team(s)
4. @UNLincoln | #UNL
SETTING UP BRANDED PROFILES
4
• Do your research
– Be consistent
• Profile images
• Short descriptions
• Overview copy
• Website listings
• Maintain visual brand standards
(if you don’t have them, create them).
5. @UNLincoln | #UNL
CONTENT CREATION
5
• Planning
– Content teams
– What will you post
• Categories
– How often and when?
– Who will post?
• Production workflow
• TOOLS: Content Calendar,
Google Docs.
Click photo to see example content calendar
9. @UNLincoln | #UNL
ENGAGEMENT
9
• Create & Promote
Specific Hashtags
– General
– Event Specific
• Create Social
Situations
• TOOLS: Statigram,
Hootsuite.
10. @UNLincoln | #UNL
CHANNEL PROMOTION
10
• How will you promote
your social media
channel/hashtags?
– Basic touch points
• In-Store, Website,
Business Cards, Email
Signatures, Signage,
Enewsletters, Direct
Mail, Business
Stationary,
Presentations,
Advertising channels
– Contests/Promotions
11. @UNLincoln | #UNL
GOING FORWARD
11
• How will you keep the lines of communication
open within your organization/client?
• How and how often will you measure and
evaluate success?
• How will you stay informed on the latest
trends in social media?
– Blogs, Meetups, Conferences, Hashtags
