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Social Media Management - Principles to Practice

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Transcript of "Social Media Management - Principles to Practice"

  1. 1. Social Media Management Presented by Tyler Thomas Social Media Specialist – University Communications @UNLincoln | @TylerAThomas tthomas10@UNL.edu October 9, 2013
  2. 2. @UNLincoln | #UNL PLANNING 2 • Where in the digital ecosystem does social media fall? – Who does social media support in your organization? • Sales • Marketing • PR • HR • All of the above
  3. 3. @UNLincoln | #UNL STRATEGY 3 • Goals – What do you want to do? Why? • Which channels will you manage? – Who is the audience(s) – What are the Key Performance Indicators (KPIs)? • How will the channels be managed? – Content Team(s)
  4. 4. @UNLincoln | #UNL SETTING UP BRANDED PROFILES 4 • Do your research – Be consistent • Profile images • Short descriptions • Overview copy • Website listings • Maintain visual brand standards (if you don’t have them, create them).
  5. 5. @UNLincoln | #UNL CONTENT CREATION 5 • Planning – Content teams – What will you post • Categories – How often and when? – Who will post? • Production workflow • TOOLS: Content Calendar, Google Docs. Click photo to see example content calendar
  6. 6. @UNLincoln | #UNL CONTENT CREATION IDEAS 6
  7. 7. @UNLincoln | #UNL CONTENT CREATION IDEAS 7
  8. 8. @UNLincoln | #UNL LISTENING 8 • Content Curation – Hashtags – Keywords – Phrases • TOOLS: Statigram, Hootsuite.
  9. 9. @UNLincoln | #UNL ENGAGEMENT 9 • Create & Promote Specific Hashtags – General – Event Specific • Create Social Situations • TOOLS: Statigram, Hootsuite.
  10. 10. @UNLincoln | #UNL CHANNEL PROMOTION 10 • How will you promote your social media channel/hashtags? – Basic touch points • In-Store, Website, Business Cards, Email Signatures, Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels – Contests/Promotions
  11. 11. @UNLincoln | #UNL GOING FORWARD 11 • How will you keep the lines of communication open within your organization/client? • How and how often will you measure and evaluate success? • How will you stay informed on the latest trends in social media? – Blogs, Meetups, Conferences, Hashtags
  12. 12. @UNLincoln | #UNL TOOLS 12 • Hootsuite • Google Docs • Project Management Software • Statigram • Facebook, Twitter, Google+ & YouTube Insights • Bit.ly • Storify • Social Media Design Blueprint
  13. 13. @UNLincoln | #UNL 13 Connect With Us: @UNLincoln, #UNL
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