Whether you're a creative, marketing, or PR agency, you need to be using social media and content marketing to drive business. Learn how your team, your clients, and your content can be optimized to generate more leads.
See the companion blog post on mediavolery.com/blog and/or reach out for a consultation on how your agency can reach the right audience through digital marketing.
2. THE SOCIAL MEDIA
CONTENT MIX
Client kudos Team expertise Explore
your
values
Thought leadership
@zontee_hou |@cloudscommunity | #MKG
3. EMPOWER YOUR TEAM
Provide thought
leadership training for
your team
@zontee_hou |@cloudscommunity | #MKG
4. HELP OPTIMIZE
THEIR DIGITAL
PROFILES
• Optimized profiles make
your brand more
searchable
• It also gives your team
members more
trustworthiness
@zontee_hou |@cloudscommunity | #MKG
5. ENABLE THEM TO
CURATE AND
SHARE CONTENT
• Provide a reading list of
social media sites for
continued education
• Encourage them to use
tools like AndersPink and
Klout
@zontee_hou |@cloudscommunity | #MKG
6. MAKE IT EASY TO
SHARE COMPANY
CONTENT
• Use a sharing tool like
Bambu, SocialChorus, or
Scoop.it
• Share content out via a
private Facebook group
@zontee_hou |@cloudscommunity | #MKG
8. USE QUIZZES
AS LANDING
PAGES
• Use polls (Facebook,
Twitter) to elicit feedback
• Use organic and paid
social media to drive them
to interactive landing
pages
• Quizzes are engaging and
useful for lead-generation
@zontee_hou |@cloudscommunity | #MKG
11. DEVELOP RICH
CONTENT
ASSETS
• Create “bricks” to support
your “feathers”
• Invest in ebooks,
podcasts, videos, and
webinars
@zontee_hou |@cloudscommunity | #MKG
12. GROW YOUR
DIGITAL
DANDELION
• Create at least 8 pieces of
social media content for
each large asset
• Use paid social to expand
that contents’ reach
@zontee_hou |@cloudscommunity | #MKG
13. 3 WAYS TO EXPAND YOUR
THOUGHT LEADERSHIP USING
SOCIAL MEDIA
Empower your team Empower your clients Empower conversation
@zontee_hou |@cloudscommunity | #MKG
14. KEEP IN TOUCH
• Get the slides to this
presentation—email me at
hello@mediavolery.com
with the subject line,
“Marketing Roadshow”
@zontee_hou |@cloudscommunity | #MKG
In addition to running a boutique digital marketing agency in NYC--Media Volery--I also advise and train PR, crisis management, and creative agencies.
Not just social media, but also other digital marketing best practices.
How should marketing agencies use social media? Four pillars:
Hold up your clients (not just your client work)
Let your team shine
Tell the story of your values
Build your business by showcasing your thought leadership
How do we go beyond these basics so we can concentrate on generating leads?
Not just guidelines, but training on using social media in their roles (from account side to creative).
Not about limiting them, but about helping them get more out of their digital presence.
It gives them the benefit of being optimized. It helps their careers in the longer term.
It helps you with compliance in terms of using terminology and language that represents your brand.
Conduct peer reviews of each others’ digital presences or do a workshop.
Makes content more trackable. You might have a super networker in your midst.
Use social media as a place to provide tools and feedback. Direct them.
Account-based marketing: send people content through LinkedIn or email that you think they’d like
Let them self-diagnose problems; opens up conversation
Be more highly relevant.
Retarget in paid social.
Empower your influencers (friends of the company) to share your content
Content should include:
Explainer content (CoSchedule)
Podcasts (DCI)
Video (our video series)