How to ROCK at Instagram, Vine and YouTube
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Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 viral videos and their lessons for business PR; and setting up Instagram, Vine and YouTube accounts. We also took a brief look at Robert Cialdini's 6 Principles of Persuasion and discussed how we can use video to sell to customers: 1. Reciprocity 2. Scarcity 3. Authority 4. Consistency 5. Liking 6. Consensus
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How to ROCK at Instagram, Vine and YouTube
- 2. Trends & In Public Relations (CORP-6006-01/02) TECHNOLOGY
- 5. AGENDA 1 2 3 4 5 Facebook assignment Intro to Social Video Setup Instagram, Vine & YouTube Cialdini’s Principles Best Practices
- 7. Why care about at Social Video? ROCKING
- 8. 2013 (The year that the number of mobile devices will exceed the world’s population)
- 9. 2/3 (... of the world’s data will be video by 2017.)
- 13. 16 (billion photos & videos shared)
- 17. 2,334 (hours of video if each user recorded just one Vine)
- 22. 60 (files equal to 60 years of network television is uploaded per month)
- 23. http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/http://www.flickr.com/photos/donsolo/3768623542/ No, it’s not easy to at Social Video. ROCK
- 25. GROUP EXERCISE
- 26. Be AMAZING or be USEFUL
- 27. Perfect is the of Good. ENEMY
- 28. ~ Gary Vaynerchuk Storytelling is by far the most underrated skill in business.
- 60. GROUP EXERCISE
- 63. Robert Cialdini PERSUASION (who knows how to ROCK!)
- 65. Learn about the where? 6 Principles
- 68. Finding your In Social Video VOICE
- 69. TRIBE
- 70. http://youtu.be/ZIkPeZKP-d4 A dramatic surprise on an ice-cold day
- 81. ~Seth Godin Communication is the transfer of emotion
- 82. Best Practices
- 83. Best Practices
- 84. Best Practices
- 86. GROUP EXERCISE
- 92. http://youtu.be/ZIkPeZKP-d4 A dramatic surprise on an ice-cold day
- 93. • Complete Social Video Assignment • Submit the assignment to Geoff via your Group Dropbox by October 1st @ 6pm (01) or October 2nd @ 6pm (02) HOMEWORK
- 94. • Discuss Social Video Assignment • Introduction to Social Bookmarking & Memes • Meme Assignment NEXT WEEK
- 95. Photographers that Creative Commons Licensed Photos ROCK (Lego at Beach) http://www.flickr.com/photos/ kwl/3875936992/ (Droids) http://www.flickr.com/photos/donsolo/ 3768623542/ (Lego Band) http://www.flickr.com/photos/ dunechaser/485762231/ (Lego Dancing in the Rain) http:// www.flickr.com/photos/nhussein/3564634131/ (Rock singer lego) http://www.flickr.com/photos/ pasukaru76/5593270430/
Editor's Notes
- Travis Allison
- Debrief Facebook Assignment #2 (Geoff will be posting tonight), Introduction to Social Video, Set up Your Video accounts, Cialdini’s 6 Principles of Influence, Best Practices, Social Video Assignment
- The year that the number of mobile devices will excede the world’s population
- Of the world’s data will be video by 2017 (source: Brands on Vine)
- Instagram - social photo app, owned by Facebook, allow 15 sec videos summer 2013
- 150 million active users
- 16 Billion photos and videos shared
- 8500 likes/second
- Twitter owned social video service - 6 second videos
- 40 million users
- 2334 number of hours of video if each user recorded 1 Vine
- 5 Vines/second (in April 2013)
- video - owned by Google. Hangouts On Air
- 60 hours uploaded/minute
- 4 Billion views/day
- More video uploaded/month than 60 years of programming of the big US networks
- NO. For these reasons.
- Even if you’re blessed to hit the gold mine once....
- Stick out in a crowded market: Amazing or Useful. What is sustainable?
- Video is complicated to do well - easy to get stuck. Stop action is a favourite in Instagram and Vine
- Set up
- Push and release. The Secret to Stop Animation on both....
- Push and release
- Twitter owned social video service - 6 second videos
- How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.
- Actions and behaviours of others (ie. Hotel towel signs) - Social Proof
- Best B
- Twitter owned social video service - 6 second videos
- Custom Video covers
- How many people have their phones with them? How many have Vine or Instagram.Groups of 5 or 6, set up an instagram or Vine Account, shoot a simple stop action - we’ll look at them in 15 min.