Aspirational Block Program Block Syaldey District - Almora
GSPR 2015
1. This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside the client
organization without prior written approval from Zinnov.
Global Service Providers Ratings -2015
Engineering R&D Services
November, 2015
2. Global Engineering R&D Landscape
Key Trends in Global Engineering & RD Services
GSPR – 2015 Rating
3. $614 Billion
G500 R&D spend in 2015
Global Engineering R&D Landscape
Key Trends in Global Engineering & RD Services
GSPR – 2015 Rating
4. Nokia
Cisco Systems
Ericsson
Huawei Technologies
Alcatel-Lucent
NSN
NTT
Research In Motion
Telefonica
ZTE
R&D spend continues to be on the rise with focus on building digital
first R&D organizations
Semiconductor
Intel
Qualcomm
ST Microelectronics
Avago Technologies
Texas Instruments
Renesas
AMD
Applied Materials
Nvidia
Taiwan Semiconductor
*Excludes Government spending on Defense; Source: Zinnov Research and Analysis
USD 51 BN
Telecom &
Networking
USD 41 BN
Software & Internet
Microsoft
Google
IBM
Oracle
Amazon.com
SAP
EMC
eBay
Facebook
Electronic Arts
USD 71 BN
Samsung Electronics
Panasonic
Sony
Canon
Hewlett-Packard
Apple
Toshiba
Fujitsu
Fujifilm
Mitsubishi Electric
Automotive
Volkswagen
Toyota Motor
General Motors
Robert Bosch
Honda Motor
Ford Motor
Daimler
BMW
Nissan Motor
Denso
USD 48 BNUSD 109 BN
USD 614Billion
Total Global 500 R&D Spend
Electrical &
Consumer Electronics
5. Vertical Top Spender Highest Growth in R&D Spend
Automotive Volkswagen
Tesla Motors (100%), Great Wall Motor(48%)
Mahle(44%)
Industrial 3M
Shanghai Electric(39%), TRUMPF(24%),
Daikin Industries(22%)
Consumer
Electronics
Samsung
Nintendo(37%), Alps Electric(18%),
Toshiba(10%)
Medical
Devices
Amgen
Thermo Fisher Scientific (75%), Illumina(40%),
Gilead Sciences(35%)
Semiconductor Intel
Avago Tech (75%), Mediatek (55%), Micron
Technologies (47%)
Telecom
Huawei
Technologies
Arris(31%), Huawei Technologies(26%),
F5 Networks (26%)
ISV Microsoft
Facebook (88%), ctrip.com international(82%),
Baidu(66%)
Source: Zinnov Research and Analysis
2.4%
7.3%
4.9%
4.3%
5.1%
11.7%
6.1%
11.8%
Industrial
Medical Devices
Aerospace and
Defence
Automotive
Telecommunication
Semiconductor
Consumer
Electronics
ISV
R&D Spend as Percentage of Revenue ( USD Billion)
Top R&D spenders
are from
Automotive vertical
8
20
Hi-Tech and ISV
segments share in
G500 spenders
34%
China’s R&D Growth
rate is more than 2.5x of
USA’s R&D growth rate
24%9%
Star Spenders
Hi-Tech Verticals
Increased demand for embedded and software content is driving the
R&D spend
6. The addressable Engineering and R&D globalization and services
opportunity stands at USD 215 billion
Current Addressed ER&D market through
offshore in-house R&D Centres
Addressed ER&D Globalisation & Services
market through Outsourcing partners
*Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D
Service Providers
USD
215Billion
Addressable Market*
Total Addressable R&D
Globalisation & Services
opportunity
USD
67
Billion
Total Addressed R&D Globalisation
and Services Market
USD
31
Billion
USD
36
Billion
Addressed Market
7. *Opportunity Includes market for Captives , Offshore R&D Service Providers and Onshore R&D Service Providers
USD
63
Billion
Software
USD
215
Billion
Total Addressable R&D
Globalisation & Services
opportunity in 2015 USD
53
Billion
USD
99
Billion
Embedded
Mechanical
USD
91
Billion
USD
117
Billion
USD
57
Billion
20202015
USD
265
Billion
Total Addressable R&D
Globalisation & Services
opportunity in 2020
Addressable Market*
2015
Addressable Market*
2020
Software
Embedded
Mechanical
Embedded and Software engineering constitute ~75% of the R&D
outsourcing addressable market
8. R&D Globalization as a phenomenon is here to stay with locations in
emerging economies being the hotspot
12.25 Bn
India
9.7 Bn
China
2.3 Bn
South Africa
3.1 Bn
Brazil
0.9 Bn
Eastern
Europe
G500 globalisation intensity
Billion
USD
Overall R&D Globalisation in
Emerging Economies
7.6%
Growth Rate over 2014
9. India continues to be the most preferred destinations for setting up
of newer captives as well as development of existing ones
Aerospace and
Defence
2%
Automotive
9%
Computer
Peripherals
9%
Consumer
Electronics
7%
Energy
1%
Industrial
3%
Medical Devices
4%
Semiconductors
12%
Software &
Internet
35%
Telecom and
Networking
14%
Others
4%
Vertical level split of India Captives
Around 40% of the
overall R&D
globalisation is based
out of India
Of all new offshore
technology centres
were set up in India
The growth for the
existing captives in
India is greater than
overall growth
USD
12.3
Bn
8.3%
Growth
69%
10. India and Western Europe capture ~74% of the global Engineering R&D
Services market
7.76 BN
1.6 BN
18.7 BN
1.6 BN
5.9 BN
China
India
Eastern
Europe
Western Europe
USA
R&D Outsourcing HotspotsEngineering R&D
Outsourced Services
Addressed ER&D Globalisation & Services
market through Outsourcing partners
Billion
USD
8.7%
0.8 BN
Others*
* Others include the regions of South America, Korea, SE Asia and South Africa
Growth Rate over 2014
11. India Based service providers capture 22% of the global Engineering
Services market and grew by 12.7% over last year
Service Providers Revenue Growth Rates-Vertical Wise
(In USD Billion)
Aerospace &
Defence
9%
Automotive
12%
Consumer
Electronics
5%
Computer
Peripherals &
Storage
4%
Medical Devices
5%
Industrial
Automation
3%
ISV
25%
Semiconductors
4%
Telecom
23%
Energy & Utilities
4%
Construction &
Heavy Engineering
2%
Transporation
1%
Others
3%
Around 22% of the
overall service
providers are based
out of India
The growth rate of
Indian Service providers
has been much higher
than overall growth
The growth for the
service providers
market in India has
been very good
USD
7.76
Bn
12.7%
Growth
1.5x
13. Global Engineering R&D Landscape
Engineering
Services is getting
re-defined
Key Trends in Global Engineering & RD Services
GSPR – 2015 Rating
14. FIVE
Key trends
in Global
Engineering
R&D
Services
The drivers for outsourcing have changed tremendously over the last
year and some newer trends have emerged
4
1
2
3
Service Providers are building end-to-end and cross horizontal capabilities through
acquisitions of niche engineering services firms
Germany based R&D spenders, particularly Automotive companies, are increasingly
exploring offshoring /near shoring to service providers in low cost locations
Europe based service providers are aggressively looking at scaling up or setting offshore
operations in India to access India’s cost effective large talent pool
India based Engineering R&D Service providers are building newer capabilities in support engineering
functions such as supply chain, regulatory compliances and manufacturing engineering
Internet of things or Connected Products is becoming a critical investment area
for global R&D spenders.
5
15. Global Engineering R&D Landscape
Engineering
Services is getting
re-defined
Key Trends in Global Engineering & RD Services
GSPR – 2015 Rating
16. ZINNOV ZONES EXPLAINED
16
Nurture
Zone Breakout Zone Execution Zone
Leader
Zone
AttributesChallenges
Recommende
dInitiatives
• Acquiring new customers.,
diversifying revenue
• Building product engineering
competencies
• Developing Engineering Services
specific Sales organization
• Understanding the differences
between PES/ IT Service business
• Focus on targeted customer
segment and vertical
• Build technology competency in
niche focus areas
• Focus on building credibility by
delivering on initial project scope
• New entrants, providing skill sets to
supplement R&D bandwidth
• Presence in only a few verticals:
Focused growth
• Innovation, if at all, in process
optimization
• Limited number of clients
• Typically work in T&M model
• Acquiring large customers
• Growing existing accounts and
repeat business
• Developing across the PDLC
competencies
• Building domain capabilities
• Building a product engineering
culture within the organization
• Focus on PDLC Skill Development
• Focus on augmenting domain
skills
• Work on building trust with
existing customers
• On the way into big league,
delivering R&D services effectively
• Presence in two or more verticals
• Innovation frameworks resulting in
tangible benefit to customers
• Typically work in T&M and Fixed
Price model
• Growing small accounts into deep
relationships
• Building Concept to Market
Capabilities with deep domain
expertise
• Building relevant IP’s
• Executing on new & innovative
business models
• Limited self owned R&D infrastructure
• Focus on IP creation; create vertical
agnostic IPs
• Focus on Account Mining and
execution on new business models
• Focus on internal and external
innovation incubation efforts
• Capable of delivering complete
product development as a true
engineering partner
• Presence in almost all verticals
• Reusable IP’s built, and benefits
quantified
• Capable of working in all models,
including Risk Reward and Revenue
Share
• Succeeding as go to market partner in
emerging markets
• Building end to end product of their
own
• Building product management
capabilities
• Scaling new vertical practices in R&D
services to drive continued growth
• Scaling R&D infrastructure
• Focus on end customer of
customers
• Drive customer led innovation
• Build strong Go-To-Market
capability to become viable
channel partner for customers
• Capable of performing concept to
Go-To-Market for the product
• Presence in almost all verticals
• Formal innovation culture, resulting
in IP’s and numerous tactical
innovations
• Capable of working in all models,
including Risk Reward and Revenue
Share
17. Overall Ratings
17
Source: Zinnov Research and Analysis
17
Niche
Expansive
Specialization, R&D Practice Maturity (depth and breadth of services), Innovation & IP, Eco-System Linkages
Scale,#ofVerticalsserviced,ClientSpread
Tech Mahindra
HCL
Wipro
Cyient
Infosys
L&T TS
Persistent
Systems
TCS
KPIT Technologies
Tata Technologies
Altran
Alten
EPAM
Luxoft
Aricent
Genpact
QuEST Global
IGATE
Tata Elxsi
HARMAN Connected Services
Mindtree
Beyondsoft
Emerging Established
Harbinger
Innominds
`
Xchanging
Happiest
Minds
Infinite
Infogain*
Hughes Systique
Pactera
Ness Software Engineering
Services
Virtusa
Aspire
Systems
GlobalLogic
eInfochips
Cybage
Sonata
Software
Cognizant
Assystem
Akka Technologies
Sasken
GlobalEdge
* Blue Star Infotech
Complete Participation by Service Provider
Partial participation by Service Providers
18. Mechanical Engineering Services Rating
18Source: Zinnov Research and Analysis
Emerging Established
Niche
Expansive
Specialization, R&D Practice Maturity (depth and breadth of services), Innovation & IP, Eco-System Linkages
Scale,#ofVerticalsserviced,ClientSpread
Cyient
Source: Zinnov Research and Analysis
KPIT
Technologie
s
HCL
TCS
L&T TS
Tech Mahindra
QuEST Global
Wipro
IGATE
HARMAN Connected Services
Tata Elxsi
Infosys
Altran
Alten
Beyondsoft
Assystem
Akka
Genpact
Complete Participation by Service Provider
Partial participation by Service Providers
Tata Technologies
20. OUTSOURCED SOFTWARE PRODUCT DEVELOPMENT –
ENTERPRISE SOFTWARE - 2015
20
Zinnov Zones – Leading Service Providers
Source: Zinnov Research and Analysis
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Beyondsoft
Tech
Mahindra
Xchanging
TCS
Persistent
Systems
IGATE
Aspire
Systems
Aricen
t
Mindtree
EPAM
Pactera
• Capable of performing concept to Go-To-
Market for the product
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Worlds Largest ISVs
• Capable of delivering complete product
development as a true engineering partner
• Reusable components IP’s built, and
benefits quantified
• Large ISVs and Niche ISVs
• On the way into big league
• Innovation frameworks resulting in tangible
benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
Sasken
Sonata
Software
GlobalLogi
c
Cybag
e
Harbinger
HARMAN
Connected
Services
Low
High
Scalability
R&D Practice
Maturity
Scale,#ofSub-Verticalsserviced,ClientSpread
Innovation
Customer Type
Infogain
*
Innominds
Infosys
Cognizant
Ness
Software
Engineering
Services
Virtusa
Happiest
Minds
HCL
Wipro
* Blue Star Infotech
21. OUTSOURCED SOFTWARE PRODUCT DEVELOPMENT –
CONSUMER SOFTWARE - 2015
21
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Mindtree
EPAM
Persistent
Systems
Pactera
Aspire Systems
Infogain*
Sonata Software
HARMAN
Connected
Services
HCL
• Capable of performing concept to Go-To-
Market for the product
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Large Internet and Consumer ISVs
• Capable of delivering complete product
development as a true engineering partner
• Reusable components IP’s built, and
benefits quantified
• Large Internet and Consumer ISVs
• On the way into big league
• Innovation frameworks resulting in tangible
benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
GlobalLogic
Beyondsoft
Cybage
Harbinge
r
Xchanging
eInfochips
Aricent
Low
High
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Innovation
Customer Type
Scale,#ofSub-Verticalsserviced,ClientSpread
Happiest Minds
Sasken
Innominds
Infosys
Ness Software
Engineering Services
Cognizant
Wipro
* Blue Star InfotechSource: Zinnov Research and Analysis
Scalability
22. AEROSPACE - 2015
22
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Tech MahindraWipro
TCS
Tata Elxsi
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Mechanical,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation
with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Mechanical,
Embedded and Software services and Niche
capability in one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Mechanical / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
HCL
eInfochips
L&T TS
Cyient
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
Tata
Technologies
Infosys
Genpact
Altran
QuEST GlobalAlten
Assystem
Akka Tech
Partial Participation by Service Provider
23. 23
SEMICONDUCTOR - 2015
Nurture Zone Breakout Zone Execution Zone Leadership Zone
HCL
TCS
Sasken
Mindtree
Tata Elxsi
Cyient
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation
with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
L&T TS
Wipro
eInfochips
GlobalLogic
HARMAN Connected Services
Aricent
QuEST
Global
Happiest Minds
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
Xchangin
g Innominds
Infosys
Ness
Software Engineering Services
GlobalEdge
24. 24
TELECOMMUNICATION - 2015
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Aricent
Wipro
TCS
Mindtree
Sasken
GlobalLogic
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
Beyondsoft
L&T TS
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation
with customers
Tech
Mahindra
Tata Elxsi
HCL
Pacter
a
HARMAN
Connected
Services
Infinite
Cyient
Happiest
Minds
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
Hughes
Systique
EPAM
Infosys
Cognizant
Innominds
Alten
GlobalEdge
25. 25
CONSUMER ELECTRONICS - 2015
Nurture Zone Breakout Zone Execution Zone Leadership Zone
HCL
Xchanging
Sasken
Wipro
L&T TS
Tata Elxsi
IGATE
Mindtree
Infosys
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research, and co-
creation with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and
alliances
TCS
BeyondSoft
Tech Mahindra
GlobalLogic
HARMAN
Connected Services
Aricent
Ness
Software Engineering Services
Hughes Systique
Cyient
Happiest Minds
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Cognizant
EPA
M
Source: Zinnov Research and Analysis
26. 26
AUTOMOTIVE - 2015
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Wipro
Tata Technologies
L&T TS
Luxoft
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation
with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
TCS
KPIT
Technologies
Tech
Mahindra
Mindtree
BeyondSoft
Tata Elxsi
Sasken
HCL
QuEST Global
Cyient
Aricent
Xchanging
HARMAN Connected
Services
IGATE
Happiest Minds
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
Infosys
Hughes
Systique
Altran
Alten
Akka Technologies
Assystem
GlobalEdge
Partial Participation by Service Provider
27. 27
ENERGY & UTILITIES - 2015
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Cyient
L&T TS
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research, and
co-creation with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and
alliances
Tech Mahindra
TCS
Luxoft
Wipro
Infosys
QuEST Global
IGATE
EPAM
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
HCL
HARMAN
Connected
Services Genpact
Innominds
Altran
Alten
28. MEDICAL DEVICES - 2015
28
Nurture Zone Breakout Zone Execution Zone Leadership Zone
HCL
Wipro
L&T TS
HARMAN Connected
Services
IGATE
GlobalLogic
Cyient
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation
with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
TCS
Tech Mahindra
QuEST Global
Tata Elxsi
eInfochips
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
Infosys
Altran
Alten
29. 29
INDUSTRIAL AUTOMATION - 2015
Nurture Zone Breakout Zone Execution Zone Leadership Zone
IGATE
Wipro
HCL
L&T TS
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation
with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
Tech
Mahindra
TCS
QuEST Global
Aricent
HARMAN
Connected Services
Sasken
Infinite
Tata Elxsi
Happiest
Minds
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
eInfochips
Innominds
Hughes
Systique
Infosys
Cognizant
30. 30
CONSTRUCTION AND HEAVY MACHINERY - 2015
Low
High
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research, and
co-creation with customers
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability
in one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
Nurture Zone Breakout Zone Execution Zone Leadership Zone
TCS
Cyient
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and
alliances
L&T TS
Tata Technologies
HCL
Wipro
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
IGATE
Innominds
Infosys
31. 31
COMPUTER PERIPHERALS AND STORAGE - 2015
Nurture Zone Breakout Zone Execution Zone Leadership Zone
HCL
Wipro
Happiest Minds
IGATE
EPAM HARMAN Connected
Services
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage
startups, Specific academic research, and
co-creation with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
TCS
Low
High
Scalability
R&D Practice
Maturity
Zinnov Zones – Leading Service Providers
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
32. 32
TRANSPORT - 2015
Zinnov Zones – Leading Service Providers
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Cyient
L&T TS
TCS
• Capable of performing concept to Go-To-
Market for the product –Significant
investment in Lab infrastructure
• Niche capability across Engineering,
Embedded and Software services
• Formal innovation culture, resulting in IP’s
and strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation
with customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service
types and at least generic capability level in
one service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit
labs
• Generic Capability across Engg, Embedded
and Software services and Niche capability in
one area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
IGATE
Tech Mahindra
QuEST Global
Tata Elxsi
Low
High
Scalability
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
Scale,#ofSub-Verticalsserviced,ClientSpread
Source: Zinnov Research and Analysis
Ness
Software Engineering
Services
Altran
Alten
Akk
a
Tech
Assystem
Partial Participation by Service Provider
33. DISCLAIMER
33
In the context of our Global Service Provider Ratings for Product Engineering Services, we reached out to a limited set of service providers that
could be potential leaders in this space. Our set of inclusion criteria enables us to shortlist, effectively based on which service providers are invited
to participate. While we normally see significant interest in participation, sometimes a service provider may request to be excluded from the GSPR
activity if the timing of the research or circumstances within the service provider organization makes participation difficult. If a service provider
declines to participate at the beginning of a GSPR process, it is important to know the following policies:
Some non-participating service providers are still included in our evaluation
o As we invite only leading service providers and emerging players to participate in the GSPR, if a service provider decides not to
participate, we have still included them in the final report if we think it is necessary
o Our reasoning is that a GSPR without a leading service provider would project an Partial picture of the market and make it less pertinent
for our clients
The GSPR report clearly differentiates service providers that did not undergo the same rigorous evaluation as its
peers
o While our analysts have evaluated the service providers that declined to participate, the service providers place in the GSPR rating is
denoted by a differentiating symbol indicating non-participation in the research process
o Their assessment is based on different inputs than those used for evaluating its peers
We have reached out to the non-participating vendors to schedule a detailed briefing
o In an effort to ensure accuracy while circumventing the rigorous evaluation, we have tried to gain as much information from non-
participating vendors on a briefing call as possible
o If we could not arrange such briefings, we have conducted our research through secondary means
34. 34
Bangalore
69 "Prathiba Complex",
4th 'A' Cross,
Koramangala 5th Block,
Bangalore-560 095.
Phone: +91-80-41127925/6
Gurgaon Office:
First Floor,
Plot no. 131, Sector 44,
Gurgaon-122002,
Phone: +91 124 4420100
Singapore
Level 42, Suntec Tower Three
8 Temasek Boulevard
Singapore 038988
Phone:+65 6829 2123
California Office
3080 Olcott Street
Suite A125,
Santa Clara, CA 95054
Phone: +408-716-8432
Texas
21, Waterway Ave
Suite 300
The Woodlands
TX-77380 USA
Phone:+1-281-362-2773
Beijing
Meilifang Tower 4, Entrance 4,
10/F #1003,
11 Beiyuan Shuangying Road,
Chaoyang District, Beijing
China 100012
Thank You
