1.
Zinnov Proprietary Confidential 1
Zinnov Zones 2017
Product Engineering
Services

2.
Zinnov Proprietary Confidential 2
Global Engineering R&D Landscape
• PES Market Landscape
• Zinnov Zones for PES 2017

3.
Zinnov Proprietary Confidential 3
USD
640-650
Billion*
USD
830-850
Billion*
USD
1,050-1,100
Billion*
R&D Spend of
Global Top 500
R&D Spenders
Manufacturing Engineering Spend
MRO Spend in Aerospace
Project Engineering Spend (EPC)
Telecom Network Service and Layout
Regulatory Services Spend
Includes Traditional R&D spend and Total
Engineering Spend Organization wide
G500 R&D Spend
R&D Spend by Global
Corporates (Includes
companies beyond top
500 R&D Spenders)
Total Corporate
R&D Spend
Total Corporate Engineering and
R&D Spend
Global Corporate Engineering and R&D spend in
excess of USD 1 Trillion* in 2017
Source: Zinnov G500
*All numbers are tightly ranged; Exact numbers will be released in the full version of the report
Total Corporate
Engineering and R&D
Total Corporate
R&D
G500 R&D
Total Corporate Engineering and R&D Spend is in excess of USD 1 Trillion in 2017

4.
Zinnov Proprietary Confidential 4
USD
180-190
Billion*
USD
285-295
Billion*
United States
1,050-1,100
USD
480-490
Billion*
USD
310-320
Billion*
Europe
Highest R&D Spenders*
USD
280-290
Billion*
Others
Billion*
* - Does not include Additional Engineering Spend
USD
165-175
Billion*
Engineering
Spend
G500
R&D
Spend
Note: R&D Spend accrued to the HQ of each company. It hasn’t been attributed by the geography of spend. E.g.: Ericsson has engineering spend in the US, but numbers have been attributed to Europe.
USD
640-650
Billion*
AMAZON USD 16.0 Bn
ALPHABET USD 13.9 Bn
INTEL USD 12.8 Bn
MICROSOFT USD 11.9 Bn
MERCK & Co. USD 10.1 Bn
VOLKSWAGEN USD 15.0 Bn
ROCHE USD 10 Bn
NOVARTIS USD 9.0 Bn
DAIMLER USD 8.3 Bn
ROBERT BOSCH USD 7.6 Bn
SAMSUNG USD 13.1 Bn
HUAWEI USD 11.3 Bn
TOYOTA USD 9.5 Bn
HONDA USD 6.3 Bn
NISSAN USD 4.5 Bn
USD
Source: Zinnov G500
*All numbers are tightly ranged; Exact numbers will be released in the full version of the report
United States headquartered enterprises constitute ~45% of Global R&D spend
Total Corporate
Engineering and R&D
Total Corporate
R&D
G500 R&D

5.
Zinnov Proprietary Confidential 5
R&D spending continues to stay highly consolidated with top 100 R&D spenders
accounting for two-third of the total R&D Spend
Source: Zinnov G500
0.2
1.2
2.2
3.2
4.2
5.2
6.2
7.2
8.2
9.2
10.2
11.2
12.2
13.2
1 101 201 301 401
Contribution of G500 R&D Spenders
2016 R&D Spend Ranking
68%
16%
8%
5%
3%
R&DSpendinBillion
648 Billion
• New Entrants in Top
100: 9 New entrants
from Telecom,
Software/Internet,
Semicon verticals.
• Dominant
Industries:
Automotive,
Software/Internet,
Telecom
• Dominant
Industries:
Software/Internet,
Semicon,
Automotive
• Dominant
Industries:
Software/Internet,
Industrial, Energy
& Utility
• Dominant
Industries:
Industrial,
Automotive,
Semicon
• Dominant
Industries:
Industrial,
Software/Internet,
Energy & utility
Total Corporate
Engineering and R&D
G500 R&D
Total Corporate
R&D

6.
Zinnov Proprietary Confidential 6
Global Engineering R&D Landscape
• PES Market Landscape
• Zinnov Zones for PES 2017

7.
Zinnov Proprietary Confidential 7
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages, Customer input
Niche
Expansive
EstablishedEmerging
Scale&Scalability,#ofVerticalsserviced,ClientSpread
Complete Participation by Service Provider
TCS
HCLAltran
Tech Mahindra
Cyient
HARMAN Connected ServicesInfosys
AricentMindtree
GlobalLogic
Tata Elxsi
Sasken
eInfochips
EPAM
Persistent Systems
Cybage
Ness Digital Engineering
Genpact KPIT TechnologiesSonata
Software
Infogain
Happiest Minds
Innominds
ITC Infotech
Wipro
Akka Tech
Assystem
Alten
Cognizant
L&T TS
QuEST Global
Capgemini
Luxoft
Aspire Systems
R Systems
Xoriant
Partial Participation by Service Providers
VVDN Technologies
Tata Technologies
GlobalEdge
Overall Ratings 2017

8.
Zinnov Proprietary Confidential 8
Niche
Expansive
EstablishedEmerging
Complete Participation by Service Provider
Altran
TCS
Tech Mahindra
Cyient
Infosys
Genpact
KPIT Technologies
Tata Elxsi
HARMAN Connected Services
QuEST Global
Wipro Capgemini
AltenAkka
Assystem
L&T TS
HCL
Partial Participation by Service Providers
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages, Customer input
Scale&Scalability,#ofVerticalsserviced,ClientSpread
Tata Technologies
Mechanical Engineering Services Ratings 2017

9.
Zinnov Proprietary Confidential 9
Niche
Expansive
EstablishedEmerging
Complete Participation by Service Provider
Wipro
HCL
TCS
Tech Mahindra
HARMAN Connected
ServicesAricent
Altran
Tata Elxsi
Infosys
Mindtree
eInfochips
KPIT Technologies
Sasken
GlobalLogic
Innominds
Happiest Minds
EPAM
R Systems
ITC Infotech
Cyient
L&T TS
Capgemini
QuEST Global
Cognizant
Pactera
Luxoft
Alten
Partial Participation by Service Providers
Specialization, R&D practice maturity (depth and maturity services), Innovation & IP, Eco-System Linkages, Customer input
Scale&Scalability,#ofVerticalsserviced,ClientSpread
Tata Technologies
GlobalEdge
Embedded Systems Ratings 2017
VVDN Technologies

10.
Zinnov Proprietary Confidential 10
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service ProvidersScale&Scalability,#ofSub-Verticalsserviced,ClientSpread
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for
the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded and
Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
Altran
Tech Mahindra
HCL
TCSGenpact
Wipro
eInfochipsTata Elxsi
Infosys
QuEST Global
L&T TS
Capgemini
Tata Technologies
Aerospace Ratings 2017

11.
Zinnov Proprietary Confidential 11
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Sasken
Happiest Minds
GlobalLogic
ITC Infotech
Ness Digital Engineering
Innominds
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for
the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded and
Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
TCS
Altran
HARMAN Connected
Services
HCL
Tech
Mahindra
Tata Elxsi
Aricent
KPIT
Technologies
Mindtree
Infosys
L&T TS
QuEST Global
Capgemini
Wipro
VVDN Technologies
Hinduja Tech
SoftDEL
eInfochips
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
EPAM
Tata Technologies
GlobalEdge
Automotive Ratings 2017
Itransition

12.
Zinnov Proprietary Confidential 12
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
ITC Infotech Innominds
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for
the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded and
Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
TCSHCL
HARMAN Connected Services
EPAM
Happiest Minds
Infosys
Capgemini
Wipro
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Computer Peripherals and Storage Ratings 2017

13.
Zinnov Proprietary Confidential 13
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for
the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded and
Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
TCS
Cyient
EPAM Tech Mahindra
HCL
Innominds
Infosys
L&T TS
Wipro
Capgemini
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Tata Technologies
Construction & Heavy Machinery Ratings 2017

14.
Zinnov Proprietary Confidential 14
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market for
the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded and
Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
Wipro
HCL
TCS
Tata Elxsi
HARMAN Connected
Services
Tech Mahindra
Mindtree
L&T TS
Sasken
Aricent
Happiest Minds
GlobalLogic
R Systems
Ness Digital Engineering
Innominds
Cognizant
Infosys
EPAM
SoftDEL VVDN Technologies
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Consumer Electronics Ratings 2017
eInfochips

15.
Zinnov Proprietary Confidential 15
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
TCS
Tech Mahindra
Altran
Cyient
Genpact
EPAM
ITC Infotech
Happiest Minds
Infosys
HARMAN Connected
Services
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
Innominds
L&T TS
QuEST Global
Wipro
Capgemini
SoftDEL
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Energy & Utility Ratings 2017

16.
Zinnov Proprietary Confidential 16
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
Altran
TCS
HCL
Tech Mahindra
Aricent
Innominds
ITC Infotech
Sasken
Ness Digital Engineering
Happiest Minds
EPAM
eInfochips
InfosysHARMAN Connected
Services
L&T TS
QuEST Global
Wipro
Capgemini
Cognizant
SoftDEL
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Industrial Automation Ratings 2017

17.
Zinnov Proprietary Confidential 17
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
EPAM
Tata Elxsi Tech Mahindra
HARMAN Connected
Services
GlobalLogic
CyienteInfochips
GenpactInnominds
ITC Infotech
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
HCL
TCS
Altran
Infosys
L&T TS
QuEST Global
Capgemini
Wipro
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Medical Devices Ratings 2017

18.
Zinnov Proprietary Confidential 18
High
Low
Zinnov Zones – Leading Service Providers
HARMAN
Connected
Services
HCL
Persistent
Systems
EPAM
GlobalLogic
Mindtree
Cybage
Sonata
Sasken
Aspire
Xoriant
Infogain
Aricent
Innominds
ITC Infotech
Tech Mahindra
Altran
Happiest Minds
Ness Digital Engineering
Infosys
Scalability
• Capable of performing concept to Go-To-Market
for the product
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Worlds Largest ISVs
• Capable of delivering complete product
development as a true engineering
partner
• Reusable components IP’s built, and
benefits quantified
• Large ISVs and Niche ISVs
• On the way into big league
• Innovation frameworks resulting in tangible
benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
R&D Practice
Maturity
Innovation
Customer Type
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Accenture
Cognizant
Capgemini
Wipro
E-zest
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Enterprise Software Ratings 2017
TCS

19.
Zinnov Proprietary Confidential 19
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
HARMAN
Connected
Services
HCL
Persistent
Systems
EPAM
GlobalLogic
Mindtree Ness Digital
Engineering
Cybage
Sonata
Sasken
Aspire
eInfochips
Happiest Minds Infogain
Aricent
Innominds
ITC Infotech
Infosys
• Capable of performing concept to Go-To-Market
for the product
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Large Internet and Consumer ISVs
• Capable of delivering complete product
development as a true engineering partner
• Reusable components IP’s built, and benefits
quantified
• Large Internet and Consumer ISVs
• On the way into big league
• Innovation frameworks resulting in tangible
benefit to customers
• Niche ISVs
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic ISVs, Startups
R&D Practice
Maturity
Innovation
Customer Type
Wipro
Cognizant
Itransition
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
TO THE NEW
Consumer Software Ratings 2017

20.
Zinnov Proprietary Confidential 20
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
R&D Practice
Maturity
Innovation
Eco-system
Connect
TCS
HARMAN Connected
Services
Altran
Aricent
HCL
eInfochips
Sasken
Mindtree
Tata Elxsi
GlobalLogic Cyient
Innominds
ITC Infotech
Happiest Minds
Infosys
L&T TS
Wipro
VVDN
Technologies
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
GlobalEdge
Semiconductor Ratings 2017

21.
Zinnov Proprietary Confidential 21
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
Aricent
Tech Mahindra
TCS
Altran
HCL
Mindtree
HARMAN Connected
Services
Sasken
Tata Elxsi
R Systems
EPAM
Innominds
Happiest Minds
Infosys
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
GlobalLogic
L&T TS
Cognizant
Wipro
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
GlobalEdge
Telecommunication Ratings 2017

22.
Zinnov Proprietary Confidential 22
High
Low
Nurture Zone Breakout Zone Execution Zone Leadership Zone
Scalability
Zinnov Zones – Leading Service Providers
• On the way into big league, delivering R&D
services effectively, tear down , purpose fit labs
• Generic Capability across Engg, Embedded and
Software services and Niche capability in one
area
• Innovation frameworks resulting in tangible
benefit to customers
• Specific industry alliances, partnerships and
membership in Global forums
• R&D and PES as a focus area
• Niche capability in one type of PES service
(Engineering / Embedded / Software)
• Innovation, if at all, in process optimization
• Generic - MoUs with universities and alliances
• Capable of performing concept to Go-To-Market
for the product –Significant investment in Lab
infrastructure
• Niche capability across Engineering, Embedded
and Software services
• Formal innovation culture, resulting in IP’s and
strategic innovations
• Leadership role in alliances, leverage startups,
Specific academic research, and co-creation with
customers
• Capable of delivering complete product
development as a true engineering partner,
Customer Labs
• Niche capability spans across two service types
and at least generic capability level in one
service type
• Reusable IP’s built, and benefits quantified
• Alliances with Customers who are Industry
Leaders
R&D Practice
Maturity
Breadth
Innovation
Eco-system
Connect
TCS
Tata Elxsi
Tech Mahindra
Altran
Innominds
Ness Digital Engineering
Cyient
Infosys
L&T TS
QuEST Global
Wipro
HCL
Scale&Scalability,#ofSub-Verticalsserviced,ClientSpread
Transport Ratings 2017

23.
Zinnov Proprietary Confidential 23