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1. Cultivating New Customers

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3. Cultivating New Customers

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5. In this article we will discuss how to think out of the

7. for new customers.

8. Text links, banners and search engines are all ways to

11. the only place to look for customers even for Web-based

12. businesses. Some of the old traditional methods like

13. word-of-mouth referrals still work just as well, and still

14. bring me a fair bit of cash each month. Here are some tips

16. setting up your business and getting your online marketing

17. programs in place.

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19. Know Your Market

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22. market. You have to know who your clients are, what they

23. want and what makes them buy. Do the market research,
check

25. take the effort to put yourself in the shoes of your buyers.

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28. Bring Out Your Benefits

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38. Make Your Site Sing

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40. It can take a fair bit of effort and not a small amount of

44. first place to look when you notice your sales starting to

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47. Be Alert for New Marketing Opportunities

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49. You must always be alert for opportunities to make new

50. business contacts and not allow yourself to be caught off

52. out shopping or at a Chamber of Commerce meeting,
make sure

53. that you have professional business cards, brochures, etc.

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58. Tell everyone about your business and your product. You

59. might even consider sending out a mass mailing to
everyone

62. friendly referrals usually bring the best business!

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64. Find Repeat Customers

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66. When it comes to building customers, there are clients
who

69. their weight in gold. Big companies are good places to

70. prospect for repeat business (they have big demands and

71. budgets) but always treat your repeat customers well.
That

72. might mean the odd discount or the occasional freebie,
but

73. the extra business should make up for it.

74. To wrap it up, customers are customers no matter where
you

75. find them. Customers found on the Web respond to many
of

76. the same things that make them customers in the real
world.

77. The sooner you think in those terms and apply that
knowledge

78. to your site, the better your site will perform.

79. Warmly,

80. Kimberly Gordon

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82. Please visit:
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